Following the blockbuster of last year's Henan Spring Festival Gala, "Tang Palace Night Banquet" and other programs exploded out of the circle, the Spring Festival Gala of the Year of the Tiger on the evening of January 30 became popular again, with an immersive stage and multi-scene space, presenting a "New Year Fantastic Tour" for the audience, and the IPs of popular characters such as Roselle, Longmen King Kong, and Tang Palace Sister also gathered together again.
On the Spring Festival Gala stage of this national trend + "New Year Universe", many netizens who watched in front of the screen were attracted by one of the scenes: in the program, the chef group was busy in full swing, at this time, a little girl played a cheerful music through five small bowls and a pair of small hammers. The "orchestra conductor" and Chef Fan were surprised.
This little bowl is so magical, can you still play a piece of music at any time?
In fact, this is the Tiger Year "Reunion Spring Bowl" of Tmall Supermarket this year. With the Henan Spring Festival Gala once again on fire, the limited edition of 8888 sets of the "Reunion Spring Bowl" for the Year of the Tiger has been sold for more than half.
As a cultural derivative of the Spring Festival Gala, the "Reunion Spring Bowl" debuted in the Year of the Rat, it appeared on CCTV Spring Festival Gala, and the "Reunion Spring Bowl" launched this year in the Year of the Tiger is the first time that Tmall Supermarket cooperates with the local Spring Festival Gala, not only co-branded the official IP of the Henan Spring Festival Gala "Tang Palace Night Banquet" that was hot out of the circle last year, but also full of many Henan elements, the chief designer of the Tmall Supermarket "Reunion Spring Bowl", or a Zhengzhou sister.
The "Reunion Spring Bowl" was revealed
Reproduction of Shang Dynasty musical instruments excavated in Henan
The Spring Festival Gala cultural derivative "Reunion Spring Bowl", which was first launched in conjunction with CCTV in the Year of the Rat, added a rich festive atmosphere to the people. Since then, the "Reunion Spring Bowl" has also become a "different New Year's goods" that Tmall Supermarket must deliver every Spring Festival, and it has been warmly welcomed every year.
The person in charge of Tmall Supermarket told reporters that Tmall Supermarket has been searching for regional specialty products with "ground gas" for consumers. The "Reunion Spring Bowl" cooperated with the local Spring Festival Gala for the first time this year, but it hid a lot of elements from Henan, and it is also a New Year gift with Henan's "local atmosphere":
The "Reunion Spring Bowl" in the Year of the Tiger jointly named the Official IP of the Henan Spring Festival Gala Tang Palace Night Banquet, from the bowl noodles to the outer box, all combined with the image of Tang Xiaomei. Five Song-style bucket drinking vessels, glazed using goose yellow, azure green, red beans and other five traditional Chinese colors; the relief on the bowl body reproduces the masterpiece of ancient Chinese musical instruments excavated from Anyang, Henan Province, and the ancient instrument of the Shang Dynasty with a history of more than 3300 years - tiger striped stone chime.
And Tang Xiaomei on the bowl surface is the "mystery" that this set of bowls can play music. Just like on the stage of the Spring Festival Gala in Henan, the drink is injected into the bowl according to the height of Tang Xiaomei's finger, and the supporting tiger whistle hammer is tapped, which can play the Chinese five-tone scale "palace, shang, horn, sign, feather", which also echoes the tiger pattern relief carved from the bowl body.
The reporter learned from Tmall Supermarket that with the henan Spring Festival Gala once again on fire, the limited 8888 sets of the "Reunion Spring Bowl" of the Year of the Tiger have been sold for most of the time. The 'Reunion Spring Bowl' will be a collector's-grade year-end gift that lasts for 12 years, with surprises and different years from year to year. The person in charge of the "Reunion Spring Bowl" project of Tmall Supermarket was introduced.
Designer of the "Reunion Spring Bowl"
Or our Little Sister of Henan
The reporter learned that the chief designer of this set of Tmall supermarket Tiger Year "Reunion Spring Bowl" Nan Shu is still a little sister in Zhengzhou, Henan.
Speaking of the design of the "Reunion Spring Bowl", Nan Shu said that he was raised by traditional culture since he was a child. When she was a child, she would go to the Henan Museum every once in a while, visit various exhibitions, learn to paint when she grew up, and often go to Kaifeng Zhuxian Town to see various folk arts such as New Year paintings. Maybe it was because she was on this mountain, and she didn't feel very special.
However, in the Spring Festival of 2021, Nan Shu's first reaction after seeing the fiery Henan Spring Festival Gala was "particularly touched and proud". "It turns out that this kind of thing hidden in the background will be so hot once it breaks out." Nan Shu said, "On the other hand, I am also proud that my hometown is liked by more people." Many young people are more and more interested in traditional culture, so there is also a revival of the national tide, which is a very wonderful thing. ”
In the process of designing the "Reunion Spring Bowl", Nan Shu also chatted with the planning team of the Henan Spring Festival Gala, "They said that after the 'Tang Palace Night Banquet' was out of the circle, thinking about the new program was also to break the head, but every time it seemed that it could always bring some surprises." Nan Shu said, "In fact, it is because there are too many things that can be excavated in Henan, so many dynasties, so many cultures, and it is enough to do many, many programs to explain one cultural relic at a time." ”
Therefore, Together with his colleagues, Nan Shu also visited museums and ancient sites throughout Henan. When I saw the information of the Tiger Pattern Stone Chime of the Shang Dynasty, everyone's eyes lit up. By reproducing the tiger-patterned stone chime and making a set of bowls that can be played, you can spread the ancient Chinese five sounds.
In order to maintain the relief texture of the bowl body and play the scale at the same time, the team of "Reunion Spring Bowl" sampled hundreds of samples and experimented with ten glaze layers, and finally left a glimpse in the spring evening of Henan.
"I hope that through such New Year gifts, Henan's 'good things' can go out more, and Chinese traditional culture can let more young people know."
Designer hand-drawn cover illustration
There are also a lot of small "Easter eggs" in Henan
Nan Shu told reporters that the cover illustration of this set of "reunion spring bowls" was drawn by her own hand. It is full of various "Easter eggs", many of which are from their hometown of Henan.
The picture of the outer box cover, a peony of national color and heavenly fragrance, of course, is the Luoyang peony of "Jia Tianxia", peony with magnolia, the meaning in Chinese painting is "Yutang rich". In the distance stands a towering Tang Dynasty palace, which is the Shangyang Palace of Luoyang, the capital of the Tang Dynasty.
The main body of the picture is the "Han Xizai Night Feast" performed by Tang Xiaomei's famous Chinese paintings and Southern Tang Dynasty painter Gu Hongzhong, and each Tang Xiaomei's posture is extracted from the actions of the actors of the "Tang Palace Night Banquet". The dishes on the table reproduce the snack dishes from all over the country on the first "Reunion Spring Bowl", including sticky bean buns from northeast China, Sixi balls from Beijing, and roasted bran from Shanghai, etc. The screen is also a tiger pattern, symbolizing the arrival of the Year of the Tiger.
The person in charge of Tmall Supermarket told reporters that Tmall Supermarket is looking for various "local" regional specialty goods throughout the country. During this year's New Year's Festival, a series of regional specialty commodities such as milk from Xinjiang, fish heads from Chagan Lake in Jilin Province, melon seeds from Inner Mongolia, buffalo milk from Guangxi, and New Year flowers from major flower provinces such as Yunnan, Guangdong, Sichuan, and Shandong were newly launched, so that consumers across the country can buy "different New Year goods".
During the Spring Festival from January 24 to February 8, Tmall Supermarket provided next-day delivery and home delivery in 100 cities across the country, so that local characteristics, seasonal fresh and other special New Year goods can be quickly delivered to thousands of households. The relevant person in charge said that if consumers want to collect a set of "reunion spring bowls" of the same model of the Spring Festival Gala in Henan, they can receive this different New Year goods at home during the Spring Festival.
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