The 2022 Henan Spring Festival Gala, which "thousands of calls began to come out", made new ideas in the field of traditional culture that it was good at, and realized self-transcendence with a "party that is not like a party".
How to celebrate the New Year in this year's "Tang Palace"? Where will the Year of the Tiger take you on a "fantastic tour"?
On January 30 (the twenty-eighth day of the Waxing Moon), the 2022 Henan Spring Festival Gala "began to come out with a thousand calls". With the theme of "Tigers and Tigers And Chinese Trends", the party lengthened the time, upgraded creativity, continued the cultural tone, integrated dance, sketches, operas and instrumental music programs, and realized "self-transcendence" in new forms and new ideas.
New! Ideas don't stop
The official announcement of the lineup of the 2022 Henan Spring Festival Gala has aroused the strong interest of the audience - everyone is concerned about whether the IP of "Tang Palace Night Banquet" and the "Chinese Festival" series are "new"? How will the "Shangxin" program be presented?
At the beginning of the party, the cartoon version of Tang Xiaomei spun out in the fluttering red silk, turning out the "live-action version" of Tang Xiaomei, King Kong, Roselle... The Tang Palace IP that the audience has in mind has successively appeared, opening the "extended version" of the 2022 Henan Spring Festival Gala.
"The volume of this evening party is indeed very large, 19 programs, nearly 120 minutes, almost four times that of the 'Chinese Festivals' series," Chen Lei, director of the 2022 Henan Spring Festival Gala, said in an interview, in the face of such a large volume, it is necessary to combine the experience of previous exploration, but also not to fall behind in the pattern.
Program scenarios, real-life virtualization, performance diversification... In the words of the creator, it was a "party that wasn't like a party." As a result, the audience saw the bold combination and creative expression expected in the 2022 Henan Spring Festival Gala. Song and dance, sketches, dance, opera, cross-talk, these literary and artistic styles are the standard of the evening, whether you can "go out of the circle", the key is to see how creative, creativity and how to carry culture.
The song and dance program "Shenzhou Gate God" combines the classical dance, martial arts and other action elements in traditional culture with popular street dance; the creative song and dance program "Tianxia Ankang" interprets the culture of Traditional Chinese medicine from the perspectives of yin and yang balance and five elements systematization; the tai chi creative program "Next Second", using the philosophical thinking of tai chi as a guide, uses modern dance as a video expression, presenting a "tai chi program that does not play tai chi"...
For this series of ideas, Cheng Wanli, executive planner of the "China Festival" series of programs, introduced that all programs are original, ensuring that the pace of innovation does not stop, whether it is the technical level or the stage, the service road, have done a cross-border integration.
Creative not only is the program, but also the continuous extension of the series of IP such as "Tang Palace". In two hours, the popular images of Tang Xiaomei and King Kong connected the whole scene instead of the host, and the cartoon was accompanied by real people, which was doubly interesting. In 2021, Henan Satellite TV incubated a lot of IP images, and combined the series of images with animation in the Spring Festival Gala, which is a question answer for Henan Satellite TV to explore the combination of cultural content and cultural and creative development.
"Henan Satellite TV is so creative!" Such reviews continue from 2021 to 2022. The difference is that this year's Henan Spring Festival Gala not only has the creativity of the platform, but also the audience expression of "Henan Spring Festival Gala I will make".
The song "People's Jiangshan" was presented in the Spring Festival evening of Henan in 2022 due to the extremely high voice of netizens, and the form of expression was synthesized with live-action performances and AR special effects.
The evening will not only interact with the audience at the level of communication, but also have more "gala" attributes and warm expressions, and the idea of opening the door to run the Spring Festival Gala will become the source of endless creative living water, which has a new layer of impetus for the inheritance of traditional culture.
The Chinese charm in the "Nian Universe"
During the Spring Festival in 2021, Henan Satellite TV's Spring Festival Gala won high attention with the program "Tang Palace Night Banquet". In the following year, the underwater flying of the Dragon Boat Festival, the Dragon Gate King Kong of the Tanabata Wonder tour... The "Chinese Festivals" series has repeatedly "gone out of the circle".
2022 Henan Spring Festival Gala, more program forms, more creative expressions, but the fresh expression of traditional culture at the party is still "core", the most prominent main line this time is to interpret around the "year" culture, the program team also gave a very creative concept - "year universe".
When planning the 2022 Henan Spring Festival Gala, the five keywords about "Nian" were selected - homecoming, renewal, peace, blessing, and protection of happiness, and five chapters were formed around these five keywords, constituting the concept of "Nian Universe" of the party.
The dance program "Feng Nian" dismantles the oracle bone "Nian" character and uses a long-standing folk culture to show the harmonious coexistence of man and nature; the dance program "Lantern Red" shows the Chinese nation's wishes and blessings for the Year through the deconstruction of the image of lanterns such as bamboo frames, red silk, tassels, and gold leaf.
"If the 'Chinese Festivals' series is more focused on excavating the highlights of traditional culture, then the 2022 Henan Spring Festival Gala also hopes to launch expressions that are closely in line with the times on this basis," Chen Lei said.
Performed by Ling Yun, the inheritor of the Emei Sect, and nine pop dancers, "Yellow River Mud Doll" integrates the animation "mud doll" into the dance, and adapts to the modern people's perception in a way that adds a sense of technology, a sense of the times and fun.
Dismantle the concept of "year" in traditional culture, and find a space for dialogue between ancient and modern in thick-rooted traditions. The excavation of the Central Plains culture of the 2022 Henan Spring Festival Gala expands to the presentation of Chinese culture, so that the ancient rhyme has a vivid connection point with this evening.
When the dance program "National Color Tianxiang" was beautifully presented, the evening party opened a fresh and fashionable flower on top of the cultural heritage.
Eleven young dancers gathered on the stage to perform historical figures such as Bai Juyi, Di Renjie, Shangguan Wan'er, Li Chunfeng, Yuan Tiangang, etc., and used dance art to tell their stories in Luoyang, Henan, the eastern capital of the Tang Dynasty. In the Chinese-style dance, there are silhouettes of the Tang Dynasty, and there are also the admiration and inheritance of culture for thousands of years in later generations. Find the rhyme in traditional culture, show in a variety of ways, and complete the temperament throughout the whole party in such an internal logic.
After the party was broadcast, related topics quickly topped the hot search list of social platforms. Some netizens commented, "Focusing on the hot spots in the past year, all programs are naturally connected in one go, there is no host to join the scene, but the theme of each program is very distinct, warm and moving."
In the process of high-quality audio-visual content in radio and television, Henan Satellite TV's "China Festival" series of programs has broken the circle in the unit of "annual" and has become a phenomenon-level expression of the industry. When it comes to the creation code, Chen Lei summed it up as starting from the oriental aesthetics, building a framework for telling Chinese stories well, and telling the world about the continuous traditional Chinese culture.
Reprinted from Radio and Television Commentary
Source: Henan Education Broadcasting