The Spring Festival of the Year of the Tiger is approaching, and Wangfujing Bookstore, which is known as the "first store of the Republic" by readers, has just completed a large-scale upgrade and adjustment in the past 10 years, welcoming the Winter Olympics with a new look and accompanying readers to spend a year of books.
"Tiggo Jinghua overflows with the fragrance of books, the New Spring and Winter Olympics send blessings", walking into the lobby on the first floor of Wangfujing Bookstore, the eye-catching big red couplets and colorful lanterns are hung high, creating a strong Spring Festival atmosphere. The just-published documentary literature "Chinese Winter Olympics" was placed in a conspicuous position, the various Tiger Year cultural creations on the "Hi Reading New Year" display cabinet were full of joy, and the new book stations such as "Red Main Theme", "Reading China", "Meta universe" and "2021 Book Retrospective Exhibition" had their own characteristics, attracting readers to stop and read.
According to the staff, in order to let the citizens in Beijing have a better reading experience, Wangfujing Bookstore only took 10 days to replace more than 300 bookshelves on the basis of ensuring normal business, and completed the partial upgrading. After the layout adjustment, the main function of the first floor is to recommend good books, set up a new book recommendation exhibition area, and the theme book exhibition area, cultural and creative goods exhibition area, reading and leisure area, etc. are integrated, bringing together more than 10,000 books including party building, history, economy, literature and other categories. The new log color and step-shaped book booth create a more three-dimensional reading space, and the integrated layout of "books + green plants + cultural creation" is warm and vibrant, creating an immersive and experiential reading scene for readers.
This Spring Festival holiday, Beijing Distribution Group will hold a special theme activity of "Passionate Winter Olympics in Beijing for a Cultural Year" to present a Winter Olympic Book Year for the general public. Wangfujing Bookstore will be open 24 hours a day for seven consecutive days, and continue to carry out online and offline activities such as "Greeting the Spring of Books", "Guessing Puzzle Games", "I Am reading the New Year in the Bookstore", "Chinese New Year's Eve Night, Eating Dumplings and Watching the Spring Festival Gala", etc., to provide rich and diverse reading and cultural services for the citizens in Beijing for the New Year.
Starting Chinese New Year's Eve, readers who enter the store can receive a postcard to express their thoughts and write messages to their distant families. Citizens with limited travel can pay attention to the live broadcast of the Douyin platform of Wangfujing Bookstore on the second day of the Chinese New Year, and also have the opportunity to win a postcard.
Starting from the fifth day of the Chinese New Year, readers can participate in the "I watch the game in the bookstore to cheer for the gold medal moment" activity in the bookstore, participate in the experience of ice hockey and curling winter sports, cheer for the Winter Olympics, and cheer for the Olympic athletes.
It is reported that Wangfujing Bookstore will also continue to meet the new needs of readers for book purchase, reading and cultural exchanges in terms of business layout, service equipment and facilities upgrading, digital transformation, etc., and realize the transformation from a book store to a cultural complex, a public cultural space and a city cultural living room, and better lead people's new way of life.