Text: Chu Jing
When it comes to China's famous technology giants, most people will think of Huawei, Alibaba, Tencent and other companies. It is undeniable that these companies are indeed among the best in the mainland, but what we need to know is that Alibaba, Tencent and other Internet companies have also developed with the platform of the United States, so "Made in China" technology companies like Huawei are the focus of suppression.
Therefore, from a global perspective, there are not many Chinese technology companies that are truly internationalized and recognized by the world, but not many do not mean that there are no such first-class enterprises in China, of which our domestic enterprise DJI is a good example. Founded 16 years ago, its scientific and technological research strength is world-class, and it is the only Chinese enterprise that can create a monopoly situation in the industry. As a technology company, DJI has always enjoyed a high reputation in the industry.
1. DJI
For drones, although they are not popular in our lives, but they have long been heard, the founder of DJI is Wang Tao, Wang Tao can be said to be a very extraordinary person, if you know that he is at the door of his office, with these two sentences, you know, that is, "with his own brain" and "without emotions". Concise and incisive, with a bit of bold and uninhibited style.
Because of his ideas and conversation, people will call him "China's madman", but this "crazy man" has already succeeded. DJI was founded in 2006 and has only a history of more than a decade. Among them, DJI has about 2800 employees, in the past ten years, DJI has always maintained its original intention, and with its ultra-high cost performance, excellent quality and high-quality service, DJI has not only successfully opened up the consumer drone market, but also become the world's most popular consumer drone brand.
DJI Technology Group is not only strong, but also relatively low-key, focusing on technology research and development, DJI's R & D investment accounts for 15% of its revenue every year, and 25% of the company's employees are R&D personnel. This puts DJI in its hands on a number of core patents. To date, DJI has applied for more than 9,100 patents. This has set up a very strong technical barrier for DJI, and other drone companies cannot avoid DJI in terms of patents and research methods.
Second, the US blockade has not been accomplished
According to institutional statistics, DJI's valuation is more than 166 billion yuan, with annual revenue of nearly 20 billion yuan, monopolizing more than 80% of the global market share of drones, and even the United States, which is far ahead in science and technology, also has a fondness for DJI drones. At present, DJI drones have a market share of 77% in the United States, and even the US Air Force loves DJI drones. It can be seen from this that the status of DJI drones in the United States is self-evident.
For such a huge proportion, the United States of course hopes to be in its own hands. Therefore, the United States has already begun to prepare for DJI's spearhead.
In 2017, the U.S. military insisted on banning the DJI brand by stealing secrets. However, after a year of hard work, not only did not succeed, but also had an increase in market share. The United States even had the idea of banning the rising DJI, but the United States eventually abandoned the idea based on the dependence of local companies on DJI. Whether it is cost performance or product quality, DJI drones have a huge advantage.
Third, why the valuation of more than 160 billion yuan is not listed
It is worth mentioning that the Wall Street Journal rarely praises and supports Chinese technology companies, but this media has called DJI drones the first company in China to become a pioneer in the field of major consumer products in the world, which is also the highest evaluation of DJI drones in the US market. In addition, according to the "Greater China 2020 Unicorn Enterprise List", the valuation of DJI has exceeded 160 billion, reaching 166 billion. However, it is also such a Chinese technology company with many halos that still insists on not listing, what is the reason for this?
One: DJI is not short of money, and its profitability is very strong, so there is no need to raise funds through listing. According to the data, DJI has many financing methods, and DJI in the early days of its establishment has obtained six rounds of financing by itself, occupying a leading position in the global drone market, which also means that the capital market recognizes the development of DJI. So for DJI, listing is a completely redundant choice.
Second: If DJI goes public, the United States will definitely hinder the development of DJI through some capital means, and even find ways to achieve capital penetration, then the final outcome is nothing more than two: one is the gradual decline of DJI, and the other is the acquisition of DJI by the United States.
Third: DJI just wants to silently develop technology, to make itself stronger and bigger, and DJI's innovation ability is super strong, and it is precisely because of DJI's flexible response that DJI can successfully open the North American market and occupy a large market share. Thus surpassing the United States in various fields, so DJI does not want to see the act of decentralization due to listing. So this is also the reason why DJI drones can be called "super kings" in the industry.
epilogue
In the past 2021, the drone industry has made great progress, and the technology and applications are constantly maturing. Some were expected, while others surprised industry experts. Now that 2022 has begun and the Year of the Tiger is approaching, how will the drone industry change in the new year? Let's wait and see.