On February 1, Daimler AG will officially change its name to Mercedes-Benz Group, which the company hopes will release the shareholder value of the high-end automaker.
Ola Kaellenius, CEO of Mercedes-Benz, said, "We do have a chance to improve our price-to-earnings ratio. ”
Daimler Truck & Bus had just been spun off from Daimler in December, and since its independent listing, its share price has risen slightly, at 32.23 euros on January 28.
Mercedes-Benz shares hit their highest level since 2015 in November 2021, at 74.25 euros.
Still, analysts say a luxury car maker competing in the luxury car market will only grow to that end. "After the name change, investors may start to see Mercedes-Benz as an electric car manufacturer, a competitor to Tesla or Lucid Motors."
Tom Narayan, European auto analyst at Royal Bank of Canada Capital Markets, said, "However, Tesla or Lucid started out with 100% pure electric, and Mercedes-Benz must shift its existing internal combustion engine business to electric vehicles, which may be a limitation to Mercedes-Benz's price-to-earnings ratio in the near future." ”
It is reported that in 1926, Daimler started under the name Daimler-Benz, and this name change and reorganization is the latest in a series of structural restructurings of the company. Named after the daughter of an automobile entrepreneur, the Mercedes brand was officially adopted by Daimler AG in 1902. (Fast Technology)
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