With SMG's participation in the production of the TV series "Beyond" with the theme of the Winter Olympics for the glory of the country, it is hotly broadcast on Oriental Satellite TV, and the Beijing Winter Olympic Games are about to open in the Spring Festival of the Year of the Tiger. Chinese New Year flavor and ice and snow event meet unexpectedly, SMG in the audience to provide the Spring Festival feast at the same time, will also focus on the Winter Olympics, the first time directly hit the Winter Olympic field, to see the world's ice and snow athletes dream of the Winter Olympics moving scene.
Entering the Beijing Winter Olympic Games, from January 24, Oriental Satellite TV "Oriental News" and "30 Minutes at Noon" launched a series of reports to warm up for the Winter Olympics. After the official opening on February 4, Oriental News and "30 Minutes at Noon" will jointly launch a special column of "The First Line of the Winter Olympics" to cover the Beijing Winter Olympics in an all-round way, and connect with reporters in front of them for "Winter Olympic Observation". The large-scale morning information program "Look at the East" will set up special sections such as "Winter Olympics Early Know", "Best Face" and "Championship Winning Moment", etc., in the form of dynamic reports, character features, etc., to preview the day's key events and make wonderful insights into the winners.
At 21:00 on February 4, Oriental Satellite TV broadcast the Winter Olympics theme variety show "Champion to Champion", in Harbin and Mudanjiang, the guards Zhao Wenzhuo, Meng Hetang, Yu Hazy and Zhou Lula, followed the biathlon Asian Winter Games champion Zhang Qing and archery world champion Zhang Juanjuan, experienced the charm and passion brought by the two ice and snow sports, and the addition of gymnastics world champion Zou Kai also added more suspense and highlights to the program.
At 22:00 on February 8, in the time of the oriental satellite TV boutique documentary, the documentary "Ice and Snow Dream Departure" was broadcast, through the interview and record of the foreign host Cameron Anlong, from the three aspects of scientific training, winter Olympic equipment research and development, and ice and snow sports popularization, showing China's efforts to hold this international event, reflecting the passion of China's "300 million people on ice and snow".
SMG's five-star sports channel will broadcast the "Winter Olympics Listen to Me" Winter Olympic Sports Host Commentary Contest co-sponsored by Five-Star Sports and Watch News Knows at 19:30 on February 1, and 6 players will pass on the Olympic spirit through passionate and powerful commentary. Chinese New Year's Eve to the second day of junior high school, the classic competition highlights such as "Five Stars Wonderful - Famous Ice and Snow Scenes" and the 2018 Pyeongchang Winter Olympics Figure Skating will be broadcast at noon. On the opening day of February 4, the Five Star Sports Channel broadcast five episodes of the documentary "The City of the Two Olympics" from 15:00 onwards, telling the results of the six years of preparation for the Beijing Winter Olympics and warming up for the opening ceremony.
After the opening of the Winter Olympic Games, the Five Star Sports Channel will comprehensively attack the events, bringing all-weather live broadcasts of the "Beijing Winter Olympics together to the future" every day, as well as the one-hour "Ice and Snow Covenant - Beijing Winter Olympics Special Report", covering almost all Beijing Winter Olympic events and news reports. Five-star sports broadcasting will also be transformed into an exclusive "Olympic frequency", from February 5 to February 20, 8:00-22:00, bringing 14 hours of live broadcast every day, directly hitting the Winter Olympic games.
The News Channel will launch a special program called "Listen to Me for the Winter Olympics" on February 3. From February 7th, at 22:30 in the evening, "My Mom" launched two special programs of the Winter Olympics of "Building Dreams and Ice", vividly telling the wonderful stories of Zhang Hui, the olympic champion of short track speed skating, and Zhang Dan, the runner-up of the figure skating Olympics, two winter Olympic athletes and the mother of the champions. "News Perspective" will broadcast three special episodes of "Frozen" from February 6, focusing on Shanghai's ice and snow sports talent training, ice and snow sports education popularization and ice and snow industry business circle; "News Nightline" will also launch a special program ""Cold" Knowledge has "Shen" degree" from February 2 to February 6 to decipher the Shanghai technology and Shanghai contribution behind the Winter Olympics.
From February 1st to February 6th, Shanghai News Broadcasting and The Voice of the Yangtze River Delta will set up a 1-hour "Ice and Snow Welcoming Spring to the Future" section in the daily live broadcast of "Happiness to the Future", and launch interesting columns such as "Winter Olympics Continuous Viewing", "Winter Olympics Don't Fall", "Winter Olympics Living Room" and so on. In addition, the morning and evening news focus, the hour rolling refresh, the Winter Olympics express all day and night uninterrupted. Shanghai Traffic Radio will also open the "1057 Tide Play Ice and Snow Season", specially customize the "JT Tide Play Bar" bus, create a street mobile live broadcast, and invite citizens to get on the bus to experience the Winter Olympics theme tide and play games.
SMG's major new media platforms have also opened special zones for the Winter Olympics. Look at the news Knows will launch the "Winter Olympic Encyclopedia" feature at the same time as the TV side, answering a small question of the Winter Olympics in each issue, guiding the audience to deeply understand the common sense of the Winter Olympic sports competition; and the "First Line of the Winter Olympics" observation and comment short video to observe and comment on major events, hot events, and related focus.
Platforms such as Blockbuster TV, BesTV, and Wenguang Interactive have specially planned relevant topics, and the sports inspirational topic "Chase Dreams!" Thematic sections such as "2022" and "I have a date with the Winter Olympics" will fully display the special content of the Winter Olympics.