Stroke changes. Chinese character design first starts from the stroke, can use the existing basic fonts, such as: Song body, black body, etc., the stroke shape of the Chinese character is redesigned, in the regularity, slope, curvature, thickness, length, straight, blank, cut, split and other aspects of the change.
Structural changes. Under the premise of not losing the recognizability of Chinese characters, you can break the original shelf structure of Chinese characters, compress or expand a certain part of Chinese characters, or purposefully exaggerate and reduce the part or stroke of the word, increase or decrease strokes, change the center of gravity of the word, or move the position, so that the glyph is more chic, the composition is more compact, and the novel and eye-catching effect is received.
Shape changes. The shape of Chinese characters is a square character, the shape of Chinese characters should be appropriate, for example: the glyph is elongated, flattened, left oblique, right oblique, etc., can also be used as appropriate arc, trapezoidal and other shape changes, circles, diamonds and triangles are not easy to identify, generally should be used with caution.
The alienation of Chinese characters is a common technique in graphic design, which is a creative visualization process for studying the strokes, structure and form of Chinese characters, which can be selected, exchanged and combined according to the design imagery, which can better convey design ideas and play a role in finishing touches.
The smallest unit of Chinese characters is the stroke, which both embodies the image and expresses the meaning. People have the phenomenon of whole word recognition for familiar Chinese characters, that is, people can confirm that they can read the word even if they do not carefully observe the specific characteristics of the word.
In creative design, designers can use the strokes of Chinese characters and people's habits of reading Chinese characters to break the conventional thinking for free combination, omit the glyph structure of Chinese characters to reduce visual familiarity, create a sense of defection, attract people's attention, explore it, and complete recognition. This process makes recognition no longer bland.
Chinese characters are derived from hieroglyphs. From a broad point of view, any form of Chinese characters have a graphic meaning, it can be said that Chinese characters are both a text and a graphic, a text graphic with a specific meaning and a certain form. This kind of text graphic is different from the limitations of Chinese characters in terms of readability and recognition, and has a high degree of recognition.
Combining graphics with Chinese characters, Chinese characters are transformed from simple characters into diagrams, realizing the combination of abstraction and figuration, driving people's imagination, giving Chinese characters a new visual meaning, and increasing the interest of design. While accurately conveying information, the design works are extremely visually impactful and personalized, and the visual beauty is unified with the design theme.
The composition of Chinese character elements is to take a single Chinese character as a whole, split it into points, lines, surfaces and other elements, and find common ground from the local structure and glyphs, reconstruct them according to the needs of space and the law of formal beauty, and create innovative creative graphics. This kind of expression can break the traditional form of arrangement and form a different kind of spatial relationship.
The virtual reality graphic design of Chinese characters refers to the virtual space and real space of Chinese characters. The real space is the space occupied by the strokes of chinese characters, and the virtual space is the blank space corresponding to the Chinese characters. The virtual and real alienation of Chinese characters is to skillfully design the two so that they are each other's background and influence each other, forming a kind of "you have me, I have you" effect. This method of expression will make the viewer have an optical illusion, thereby enhancing the expressiveness of the work.
The decorative alienation of Chinese characters is an artistic processing and processing of Chinese characters through the artistic technique of decoration. Chinese characters can be decorated with textures, materials, etc., and through the artistic treatment of their forms, these elements and Chinese characters can be fused into a new image. The decorative alienation of Chinese characters can be used to set off the content of Chinese characters, express the design theme, and add patterns to Chinese characters by decorating the part or whole of Chinese character strokes to enhance the communication effect and appeal of Chinese characters.
Partial visualization of Chinese characters. This change is to turn a certain stroke of the Chinese character into a certain image reasonably and skillfully, and this image must be related to the meaning of the word, and it must conform to the corresponding stroke characteristics of the Chinese character, and after the substitution, it can be distinguished by double check, ink filling, virtual reality, color, broken pen, three-dimensional and other expression techniques.
Kanji adds an image in part. Adding an image is to add the associated image to the appropriate position in the design of the Chinese characters, and after adding it does not affect any stroke of the Chinese character itself, by adding the image, it can increase people's associations, so that the visual feeling and content of the Chinese characters are more prominent, more profound, and more infectious.
On the basis of the basic font, the stroke form of Chinese characters is changed, and through deformation and variation, the designed font is more unique and beautiful, usually with stroke deformation and variation.
Stroke deformation is mainly used in the following ways: elongating, shortening, thickening, thinning, squashing or exaggerating, reducing stroke shape, stroke displacement, etc. Stroke variation mainly has the following methods: increasing or decreasing the stroke of the font, using the recognition of key parts of chinese characters, using the technique of addition and repetition, emphasizing the highlighting of the main part, or using simplified, omitted and other techniques to change the secondary part.
Overall change. By changing the position of the center of gravity as a whole, changing the space white, making the structure more compact and the glyph more chic, changing its proportional relationship and making the glyph more unique.
In short, the potential of Chinese characters is immeasurable.