In recent days, major countries and regions have announced their annual car sales in 2021. China, the United States, Europe and Japan are still the top four markets, accounting for 70% of global car sales. Among them, China's sales of 26.27 million vehicles, the United States is 14.93 million vehicles, Europe and Japan are 10.6 million and 4.44 million units respectively, you are not mistaken, China's overall car sales have exceeded the Sum of the United States and Europe. According to the predictions of authoritative institutions, it is very likely that the United States, Japan and Europe will be "singled out" next year.
Of course, what is more gratifying is the rise of domestic cars. From 2019 to 2021, the market share of domestic cars in China has continued to rise, reaching 44.43% in 2021, showing a very strong enterprising trend.
What kind of transformation has domestic cars experienced in recent years? Why can we withstand the epidemic and not reduce but increase? Let the kung fu car take everyone to see it together.
(1) Fuel, hybrid, electric three-sided attack, the most comprehensive domestic car route?
Many people say that the increase in the share of domestic vehicles is mainly due to the vigorous development of electric vehicles. It is true that the share of domestic electric vehicles accounts for a considerable proportion, but this is actually not decisive, the rise of domestic vehicles actually benefits from the comprehensive breakthrough in the three major fields of fuel, hybrid and electric.
First of all, in the field of fuel, domestic cars still have not given up "checking for leaks and filling gaps". The most typical is Chery, which finally launched its latest 2.0T engine in 2021. The new model is based on Chery's third-generation ACTECO platform development, using A new generation of technology such as VVT mid-mounted and ECU electronic control, the maximum power reaches 192kW, the peak torque is as high as 400Nm, and the power reserve is not inferior to the 3.5L V6 engine of the international brand, it can be said that its emergence has completely activated Chery's high-end series.
Then there's the Great Wall, whose tank 500 is powered by a self-developed 3.0T V6 engine and a 9AT gearbox. This is a typical break of the technical blockade, in the past this level of power is the exclusive of international brands, and now the Great Wall has also joined this level. The maximum horsepower of the engine reaches 354 horses, the maximum torque is 500 Nm, and the maximum bearing torque of the gearbox is more than 600 Nm, which is not inferior to BMW and Audi.
The breakthrough of domestic cars in the field of hybrid should not be underestimated, in the past, when it comes to hybrid, it seems that it is exclusive to Japanese cars, but with the listing of BYD DM-i super hybrid models, the sound volume of domestic hybrids seems to have come up at once.
BYD's hybrid system is very special, it has three major characteristics, first of all, it is oilable and electric, pure electric endurance of more than 100km, feed can also be easily operated; and then is not charging and fuel saving, to Qin PLUS DM-i as an example, the feed fuel consumption can reach 3.8L/100km; and then 99% of the urban area is the use of electric drive, thermal efficiency up to 43% of the hybrid special engine a mind to generate electricity. In addition, it also pulled the threshold of hybridization to the level of 100,000, and gave away green cards, which were launched immediately.
In addition to BYD, the Great Wall's DHT hybrid and Geely's Thor HiX hybrid have also been listed, and they have also shown good strength.
As for electric vehicles, it is needless to say, in addition to Tesla, the rest are basically the world of domestic cars. BYD, GAC E-An, Wei Xiaoli, Euler, these new and old forces, have basically achieved double growth. Battery giants such as the Ningde era, the market share has exceeded 50%, firmly holding the leading power of the supply chain in their own hands.
Japanese electric involvement is small, German is not good at doing hybrids, in contrast, it is really the most comprehensive domestic car, the best momentum.
(2) Precise positioning, domestic cars into the hinterland of the joint venture
In the past, domestic cars were basically the production of some conventional cars and SUVs, and many areas were basically the self-reserved land of joint ventures. For example, the scooter is basically Fit, Polo, Zhixuan, and the hardcore SUV, which is overbearing and wrangling. In terms of premium capacity, the joint venture car also crushes the domestic car to death, the joint venture compact SUV sells 200,000, and the domestic car can only sell 150,000.
However, from 2021 onwards, domestic cars have begun to enter the hinterland of joint ventures more and more.
The most typical is the Hongguang MINI EV, although it is listed in 2020, and has become a hit, but in 2021, its popularity has been greatly improved, the annual hot sales of 395,000 units, into the top three car sales, but also the best-selling car.
The reason for its success is simple, first of all, the appearance Q Meng, which has greatly hit young users, 90% of the owners are post-90s, and female users are more than 60%. Secondly, it is good to open and stop, the turning radius is only 4.2m, it is easy to walk through the streets and alleys, and due to the innate advantages of the motor, 0-50km/h acceleration is not slow. The key is that it has also pulled the entry price below 30,000, and the cost of using the car is extremely low, which has completely conquered the market.
Domestic cars have also made a major breakthrough in the field of hardcore off-road SUVs, with the Tank 300 becoming the hottest model, accounting for nearly 50% of the market in this class.
It can achieve this result also by relying on comprehensive strength. First of all, the retro shape of "square circle has a degree", which is indeed very eye-catching; secondly, the strength of hardcore, 2.0T+8AT, three locks, creep mode, tank turning, these hard-core off-road configurations, so that it can be invincible; then there is the excellent technology configuration, with L2 level intelligent driving assistance functions, there is also the latest car networking system blessing. Its emergence has completely subverted the market.
In the "face-to-face" confrontation with the joint venture, domestic cars have also achieved good results. The most typical is Geely's China Star flagship series, such as the Xingyue L as a compact SUV, it chose to fight head-on with the CR-V, Tiguan L and other first-line joint venture SUVs. With its excellent design, drive-E 2.0T high-power, and excellent technical configuration, it basically hoisted a variety of opponents with 1.4T and 1.5T engines.
Of course, these three cars only represent that more and more domestic cars have entered the self-reserved land of the joint venture, and have grabbed a lot of shares for domestic cars.
(3) Before there was no money to buy domestic cars, now there is no money to buy domestic cars?
Domestic cars also have a breakthrough in another dimension, breaking through the price ceiling on their heads. Many people once asserted that the price of domestic cars exceeded 150,000, and no one bought more than 150,000, but now the situation has changed a lot. Not only has it exceeded 150,000, but even more than 300,000 cars can sell well.
The most typical is the ideal ONE, which won the 2021 C-class SUV sales championship, and the price also rose to 300,000+. Domestic cars, sold for more than 300,000, were unimaginable before, and it directly won the pin crown.
The reason for the success of the ideal ONE is also very simple, that is, precise positioning. Its 2021 model simply canceled the 7-seat version, the whole series of 6 seats, to meet the travel needs of two-child families. With a length of more than 5 meters and a wheelbase of 2935mm, it has plenty of space to sit. A pure electric endurance of 188km is enough for daily commuting, and a 0-100km/h acceleration of 6.5 seconds is definitely enough. If the battery is low, its 1.2T engine can also be transformed into a range extender, allowing the vehicle to continue to run to the charging location. Of course, it is also very outstanding in terms of luxury creation and service.
This excellent positioning allowed it to beat a number of joint venture rivals.
Another one that hit the 300,000 level was Lynk & Co 09, which was also launched and exploded. The SPA's high-end platform gives it excellent safety, the Drive-E 2.0TD T5 power + Aisin 8AT transmission is very powerful, and the front double wishbones + rear integrated multi-link independent suspension are also excellent enough to give it an excellent driving experience. There is also an adaptive air suspension system that can intelligently adjust the ground clearance of 160mm-250mm, which makes it a higher level of driving comfort.
In the past, only people without money would consider domestic cars, but now they really have no money to buy domestic cars.
(4) Kung Fu shooting
China has become a veritable automobile power, which can be seen from sales, but it is indeed not yet an automobile power, at least there is still a gap with the United States, Germany and Japan. Fortunately, the progress of domestic cars is still very large, whether it is the technical level, or product positioning, it is more and more in line with the needs of the Chinese people, and the market share is also expanding.
Perhaps after home appliances and mobile phones, domestic cars are really going to rise.