During the Spring Festival last year, the National Peking Opera House and China Mobile Migu Company presented the classic Peking opera "Dragon Phoenix Chengxiang" for the first time in the form of 5G+4K line performance, creating the first example of the whole process of online broadcasting business model exploration, which generated a warm response in the industry. Approaching the Spring Festival of 2022, Migu Company and the National Peking Theatre have comprehensively upgraded the performance mode of "Dragon and Phoenix Chengxiang" on the basis of last year's successful cooperation. From January 25 to February 15, the 5G+4K performance of "Dragon Phoenix Chengxiang" jointly produced by the National Peking Opera House and China Mobile Migu will reproduce the Spring Festival file, telling the story of the innovation and inheritance of the national culture in the new era in the way of "science and technology + art", and continuing to lead the new benchmark for the development of the online broadcasting industry.
Classic drama upgrades return
Leading the way to stage a new trend
The "Dragon phoenix Chengxiang" studio project is an optimization and improvement on the basis of summarizing the practice of last year's performance. The National Peking Opera House gives full play to the leading and exemplary role of the "national team" of Peking Opera and the "vanguard" of literature and art, actively embraces new technologies, new models and new formats, and continues to promote the innovative development of online staging and broadcasting. Gao Zheng, director of the Department of Industrial Development of the Ministry of Culture and Tourism, said that the "Dragon and Phoenix Chengxiang" line will continue to create a cultural atmosphere of "Celebrating the New Year and Watching the Drama in the Clouds", and provide a cultural feast that combines tradition and fashion for the people during the Spring Festival.
In view of the highlights of the performance of "Dragon and Phoenix Chengxiang", Liu Xin, general manager of China Mobile Migu Company, said that the play has three major characteristics after upgrading, one is to continue to innovate the 5G+4K line stage broadcast mode of opera performance, integrate into a variety of real-time interactive modes such as cloud box, cloud shouting, cloud tipping, etc., to open a new chapter of "5G Peking Opera Meta universe"; second, to create a new model of Peking Opera scene-based social consumption and launch the first "Cloud Opera Fan Festival"; the third is to open up a new pattern of "media communication" of Peking Opera culture at home and abroad to help Chinese culture go global. This time, Migu Company will work with the National Peking Theatre to comprehensively upgrade the "Dragon and Phoenix Chengxiang" line stage broadcast mode, create a benchmark demonstration project of "Digital Theater" and "Cloud Theater" based on the latest digital technology, and promote the innovative development of traditional culture in the 5G era.
In addition to the upgrade of the classic, "Dragon Phoenix Chengxiang" continues to use the form of online staged presentation to have a certain leading role in the industry. Hao Rong, deputy secretary of the party committee and dean of the Central Academy of Drama, highly praised the "Dragon and Phoenix Chengxiang" line as a representative combination of art and technology, especially the combination of classical art and modern technology. Lu Xiaobo, dean of the Academy of Fine Arts of Tsinghua University and vice chairman of the China Artists Association, said that the staging of the "Dragon and Phoenix Chengxiang" line makes Peking Opera more contemporary, fashionable and youthful, and will allow the wider public to understand Peking Opera, appreciate Peking Opera, and enrich our spiritual life; Song Zhen, professor of the Central Academy of Drama, doctoral tutor, and director of the High-tech Research Center for the Digitalization of Traditional Drama, believes that Peking Opera is the art of the horn, and the essence of line staging is people-centered performance, including future expansion. Wang Kui, director of the Xiqu Research Institute of the China Academy of Arts, believes that the excellent Peking opera art of "Dragon and Phoenix Chengxiang" is where the roots and souls of the cyberspace lie, and what the nation should keep in the future technological space and the technological era. Yu Kuizhi and Li Shengsu said that the broadcast of "Dragon and Phoenix Chengxiang" line will drive the entire Peking Opera art to have better promotion and development prospects in the new media era and the new era, create opportunities for young actors, cultivate more young audiences, and look forward to using the invisible wings of China Mobile Migu to make traditional art continue to leap forward.
National art "comes alive"
Science and technology empower new expressions of traditional culture
"Dragon and Phoenix Chengxiang" is an auspicious play that symbolizes the consummation of Xiangrui and must be pointed out every New Year's Festival. Peking opera has never stopped the pace of integration with new technologies, and for the National Peking Opera House and China Mobile Migu to jointly promote the art of Peking Opera, Mo Yan, a famous writer and vice chairman of the China Writers Association, believes that it is in line with the real context and the effect is satisfactory. Wang Yong, president of the National Peking Theatre, said that the National Peking Opera House launched the "Dragon and Phoenix Chengxiang" performance in the hope of exploring a development path of performance and establishing a model model for performance. The performance of "Dragon and Phoenix Chengxiang" is no longer a simple online performance, but a world landscape of opera is constructed in cyberspace and even the future meta-universe space, breaking the barriers of time and space, and highlighting the permanence of artistic life and the eternity of artistic charm.
The "Dragon and Phoenix Chengxiang" line was staged by the famous Peking Opera performance artists Yu Kuizhi and Li Shengsu, and many famous and rookie artists in Pear Garden co-starred, and also invited Pu Cunxin, chairman of the Chinese Dramatists Association and famous artist, as a guide, and Professor Zhao Jingbo, director of the Peking Opera Research Institute, as a guide, to create a luxurious online feast of national essence.
When the national essence meets science and technology, tradition and the future collide with each other, and the national essence classic has more possibilities in technological change. "Dragon and Phoenix Chengxiang" not only promotes the national essence of art, but also combines science and technology with traditional culture to form a new stage art vocabulary. Duan Peng, vice president of the Communication University of China and executive deputy director of the State Key Laboratory of Media Integration and Communication, believes that the performance of "Dragon and Phoenix Chengxiang" during the Spring Festival is a successful practice of helping the national essence in culture and achieving breakthroughs in technology;
Huang Yuhong, vice president of China Mobile Research Institute, said that China Mobile has made efforts to promote the development of digital culture and smart culture through the new information service system of "connection + computing power + ability". China Mobile Migu Company adopts sub-millimeter-level digital technology scenes and dynamic capture technologies, and through the innovation of "technology" + "national trend visualization", Migu Company breaks through the boundary between virtual and reality, and realizes the first circle of digital homo sapiens at the content level of "sports + national essence". In the future, Migu will continue to cooperate with the National Peking Opera House based on its comprehensive digital intelligence development and operation capabilities to help the Peking Opera House upgrade online and explore new online broadcast formats.
The national essence welcomes the new year, and the good drama is in place. From January 25th to February 15th, the "Dragon and Phoenix Chengxiang" line will be broadcast on Platforms such as Migu Video, Migu Music, Migu C, China Mobile Magic Hundred and 5G FUN Theater, etc., to enjoy the national classics and celebrate the Spring Festival of the Year of the Tiger with the majority of users.
Source: Cultural Tourism China
Editor/Typesetting: Chen Hang