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In 2021, GAC Toyota officially announced its sales report, and the whole brand achieved positive sales growth for 9 consecutive years with sales of 840396 units.
For reference, the achievement is based on the premise of the impact of the epidemic and chip shortage in 2021, and the domestic automotive industry has increased by only 4.4% year-on-year.
The cumulative sales of brand TNGA models in the whole year 665345 units, an increase of 23% year-on-year. The Leiling family, which has been listed for 7 years and has accumulated more than 1.36 million users, has continuously expanded its user base with a compound annual growth rate of 29% - the annual sales volume has 229859 units, exceeding 200,000 for 4 consecutive years!
Among them, The Leiling Double Engine, which accounts for 34% of the Leiling family, sold 78,827 units in the whole year, an increase of 56% year-on-year. For two consecutive years, it ranked first in sales of all hybrid models in the Chinese market.
Key points: hybrid market, Leiling ranks at the head of the entire market.
Data source: National HEV model insurance data from January to December 2021
In 2021, GAC Toyota will take advantage of the victory and add more points of view to the model for the market segment.
Take power as an example:
The 2022 Ralink has expanded the optional power of the model, providing three kinds of power: 1.5L, 1.2T and 1.8L dual engine.
Up to now, the Leiling family has 2 styles and 9 body colors, of which the Skyline White car color has also been added to the full range of optional colors for the first time.
Take configuration as an example:
The 2022 Leiling series is equipped with the Internet of Vehicles, some of which have CarPlay and CarLife functions, and GAC Toyota even lowers the entry threshold for intelligent configuration according to the needs of users' intelligent driving. Let the model version of 118,800 and above be equipped with the latest generation of TSS zhixing safety system to achieve quasi-L2 level automatic driving assistance; 127,800 and above versions add a remote start air conditioning function, users can easily achieve remote air conditioning control through the Fengyunxing APP on the mobile phone.
Take Car Owner Care as an example:
GAC Toyota also set up a forum for Leiling to rely on the official community "Enjoy Club" to continuously carry out a variety of interactions on the topic of car owners. Offline, Leiling carried out the "Love Leiling, Wisdom Fun Party" series of car owners camping activities in 6 major cities across the country, through the recently popular Glamping (exquisite camping) form, together with car owners and prospective car owners to build a "Leiling family circle of friends".
Now the question is, are you reading this article now one in 200,000 of Leiling?