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What is a "national tide"?
The national trend is a trend that combines traditional culture and modern trend aesthetics, and it is also a phenomenon. It has the genes of Chinese culture and tradition, integrates with the current trend, has a sense of fashion, and conforms to the trend aesthetics of the vast majority of the current audience. The "tide" of "national tide" does not belong to a specific field, nor does it belong to a fixed industry, it can be movies, visuals, sounds, and even comics, tide play, etc.
As a unique presentation in the modern fashion landscape, the national tide is derived from excellent traditional culture, absorbing and integrating the contemporary public aesthetic. Under the background of the economic development of the national tide, new forms of expression have gradually emerged in the national tide commodities. Innovative national tide brands, traditional remodeling national tide brands, and cultural IP brands are the three typical representatives.
Today, what we call the "national tide"
It's more about showing a life choice
Buy domestic goods, use domestic products, and dry domestic products
Become a new way of expressing patriotism
Today, let's approach the "national tide" together
The "national tide" rolled up the industrial wave
The "national tide" began in the first year of 2018
Ride the wind and waves along the way
The national tide economy is after the epidemic
A new round of outbreaks has emerged
2019 received a lot of attention
Rapid development to this day
The old brand is renewed, and new consumption is rising
Many Chinese brands have "national tide"
With excellent product quality and rich cultural heritage
Left many highlight moments at home and abroad
Not only "out of the circle" also made the public applaud
The national tide is hot, and the national wind is rising
In recent years, the national tide industry has grown
It is a representative composite industry
Covering clothing, 3C digital, entertainment and other fields
The market potential is gradually being tapped
China Li Ning, Tsingtao Beer, the Palace Museum...
Traditional brands have adopted cross-border, joint names and other forms
Reinvent the brand image
Through the excavation of traditional Chinese culture
In the modern consumer market is affected
A large number of young people support and love
With the continuous expansion of the young consumer group
The post-90s and post-00s are gradually moving to the center of the consumer stage
They are more receptive to innovative traditional cultures
The willingness to consume is also stronger
On 16 September 2021, PwC released it
Global Consumer Insights 2021 China Report
"37% of Chinese respondents said
Other things being equal
Compared to 6 months ago
They are now more or more inclined to buy domestic brands
13% more than respondents who tend to buy foreign brands. ”
The "national tide" that cannot be ignored around
The emergence of the "national tide"
It injects fresh elements into the public aesthetic
Aesthetic enhancement of Chinese elements
Young people have taken the national tide as a fashion
And Henan Satellite TV is out of the circle again because of the national tide wind
From Henan Spring Festival Gala "Tang Palace Night Banquet"
To Henan Satellite TV's "Fantastic Tour" series
Even Foreign Ministry spokeswoman Hua Chunying went through a personal Twitter account
Praised Henan Radio and Television Station's "Luoshen Water Endowment"
"Unbelievably beautiful!
Dance like a swan like a dexterous Chinese dragon. ”
Combine traditional culture with national tide elements
Bursting out a strong vitality that is old and at the same time new
Let traditional culture have a new carrier again
It is the cultural self-confidence of the Chinese nation
It shows the charm of traditional culture
Speaking of the national tide, I have to say Hanfu
Hangzhou, Zhejiang
At the 17th China International Animation Festival
A grandmother dressed in Hanfu made a stunning appearance
Attract a lot of attention
77-year-old Hanfu grandmother
He was a Peking Opera actor
Decades of Peking Opera skills
Let Grandma raise her hand and smile
All show a classical charm
The gradual rise of the national tide
It is the love of traditional culture of the Chinese people
It is the inheritance of traditional culture by the Chinese people
From the 1960s to "The Haunting of the Heavenly Palace" and "Nezha Noisy Sea"
To the recent "Return of the Great Sage", "Nezha's Demon Boy Descending"
China's animation industry is unconscious
It's been more than half a century
A number of well-made ones have emerged
Critically acclaimed animated films
Continuously inherit and carry forward traditional Chinese culture
At the same time, it is also highlighting Chinese aesthetics to the world
The movie that broke the box office record of the national comic - "Journey to the West: The Return of the Great Sage"
At present, the production level of national comics
There has been a big improvement
Whether it's positioning or production level
All let the audience see the innovative power of Guoman
Some thoughts on the "national tide"
Face the feast of "national tide"
We have to be soberly aware
This wave is on fire again
Not all content will allow consumers to take it all
The uneven quality of goods is a cause for concern
Homogeneous marketing methods are emerging in an endless stream
Single content creation is difficult to find a breakthrough
The threshold of consumer acceptance is gradually climbing
For the entire national tide consumer goods market
I want to shine on the marketing track that is becoming more and more "involuted"
It's already harder
How to firmly grasp the aesthetic preferences of consumers at the same time
Maintain the uniqueness and originality of your own brand
Diversified content and three-dimensional interpretation
Confidently present itself to consumers
It is an issue that requires deep reflection in today's "flooding of national tides"
A feast of national style that highlights the cultural heritage
We can't help but bear the insult of "selling feelings and cutting leeks"
What Guochao really wants to do
It was after the hilarious spread
Precipitate the value of your own brand
Let's treat the "national tide" correctly
It used to be said
"I can afford everything I want"
It is the biggest advantage of domestic products
Today, "everything I want is sold out"
It has become the biggest drawback of domestic products
Domestic perfumes snapped up from everyone
Domestic running shoes that are out of stock on the line
Then to the "out of the circle" fairy dance program "Roselle Water Endowment"
All reflect the creators
Ingenuity in traditional Chinese culture
The rise and innovation of the national tide recovery
Arouse our amazement, emotion and excitement
We understand it all
It is inseparable from the Chinese people's recognition of Chinese culture
It is inseparable from the support of the development of national hard power
We know all this
It wasn't built overnight
From scratch, from simple processing to independent innovation
Chinese brands have finally let the world hear the voice of China
At the same time, we are also helpless
"Is there a tide of nations for all things?"
Selling sentiments is a rigid set
It is the "roadblock" of the national tide to a higher level
Blindly follow the trend of impulsive consumption
Contributing to unhealthy trends in the consumer market
"How can we maintain a long-term national tide?"
National tide is not simply retro
It is not a simple presentation of the national style element on the object
It is the use of the past for the present, the introduction of the old, the extraction of its essence, the removal of its dross
It is "to open up your own life according to the rules of the ancients"
It is also the creative transformation and creative development of Chinese culture
The national tide is the national tide that Chinese itself
Lead your own cultural fashion trends
We need to cultivate the fertile soil of culture and tap the potential of content
Firmly believe in the concept of changing from "Made in China" to "Made in China"
In this way, we will be able to do so in the near future
New development opportunities are once again ushered in
future
Let's look forward to it together
Chinese brands can stand
Bigger, higher, farther away on the world stage
Rejuvenate the charm of Chinese culture
Let the world see China's strength
Listen to the voice of China's trend!