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The "Guangdong Elements" of the Beijing Winter Olympics

Since the preparation of the Beijing Winter Olympic Games, cultural workers and enterprises in Guangdong Province have actively participated in the construction and preparation of the Beijing Winter Olympic Games, showing the unique charm of "Guangdong elements" for the Beijing Winter Olympics and contributing to the open and inclusive "Guangdong Power".

Winter Olympic mascot "Ice Pier":

Spread Chinese culture and the Olympic spirit

A panda with a cool shape, the "ice pier", became the mascot of the 2022 Beijing Winter Olympics. Although the "ice pier" has the shell of ice crystals, it is 100% "made in Guangdong". Because the creators of "Ice Pier" are a team of 14 people led by Cao Xue, dean of the School of Visual Arts and Design of the Guangzhou Academy of Fine Arts.

The "Guangdong Elements" of the Beijing Winter Olympics

Beijing Winter Olympics mascot "Ice Pier"

The "ice pier" combines the image of the panda with the super-energetic ice crystal shell, the head shell shape is taken from the ice and snow sports helmet, decorated with a colorful aura, and the overall image resembles an astronaut. The overall design of the mascot symbolizes the creation of the extraordinary, the exploration of the future, and the infinite possibilities of pursuing excellence, leading the times and facing the future.

Cao Xue said that even in the post-Internet era, we must continue to use more vivid cases to let the people of the world perceive Chinese culture and perceive the way of life of Chinese. "This is my eternal wish as a designer, and the Winter Olympics is an example of spreading the story of China."

Ice Sports Commemorative Stamps:

Demonstrate Chinese understanding of the sports culture of the Winter Olympics

Zhang Qiang, a famous designer in Guangdong, designed a commemorative stamp for the Beijing Winter Olympics "Ice Sports" this time, which realized the deep integration of sports culture between square inches and was loved by stamp collectors around the world.

As a designer, he has successfully designed a number of influential sports works such as the emblem of the 16th Asian Games in Guangzhou in 2010, the emblem and mascot of the 6th Asian Beach Games in Sanya 2020.

The "Guangdong Elements" of the Beijing Winter Olympics

Zhang Qiang, a famous designer in Guangdong

Zhang Qiang said: "The series of creations of the Beijing Winter Olympic Games can really be signed by two pieces - stamps and emblems, while others like the torch, the Winter Olympic mascot 'Ice Pier' and 'Snow Rongrong' belong to the team collective creation. ”

"Stamps are very highly valued at this Winter Olympic Games for two reasons: first, China held the First Winter Olympic Games; second, stamps are also a carrier to show national culture, and in the world, sports stamps and Olympic stamps are very popular and very concerned." Zhang Qiang said.

Winter Olympic Medals:

It embodies the Chinese aesthetic and Olympic spirit

And the beautiful vision of the world

On October 26, 2021, the medals for the 2022 Beijing Winter Olympics were released. The front of the medal is shaped by a ring, which is inspired by the traditional string pattern. On the officially released materials, it is clearly stated that the design creativity refers to the jade bi excavated from the tomb of the King of Nanyue.

"Yubi is one of the most important ceremonial instruments in ancient mainland China, and is considered to be a symbol of heaven and the basis for communication between heaven and man. In terms of decoration, they are divided into several categories, such as plain surfaces, two-zone and three-zone ornamentation. Among them, the three district ornaments are the most intricate and exquisite, and they are also the highest level of jade bi, with a total of 5 pieces. Li Minyong, president of the Museum of the King of South Vietnam, said that in the officially released materials, the design of the Winter Olympic medal refers to the three-district ornamented jade bi with the number D54 excavated from the tomb, which is a national first-class cultural relic and is currently on display at the National Museum.

The medals of the Beijing Winter Olympic Games use jade bi as the design material to praise the Olympic athletes with the highest specifications in Chinese culture, which is a perfect combination of China's excellent traditional culture, Chinese aesthetics and Olympic spirit, reflecting the beautiful vision of the world.

The "Guangdong Elements" of the Beijing Winter Olympics

Smart catering equipment in the smart restaurant of the main media center of the Winter Olympics

In addition, there are many famous enterprises involved in the construction of the Winter Olympics, such as intelligent and automatic catering equipment in the smart restaurant of the main media center of the Winter Olympics, wearable "body temperature stickers", mobile nucleic acid testing vehicles, and green hydrogen energy of hydrogen fuel cell vehicles at the Winter Olympics are all "made in Guangdong", and they have all contributed to the "green Olympics".

Source | Yangcheng Evening News, Yangcheng Pie, Jinyang Network

Text | Yangcheng Evening News all-media reporter Su Jing, intern Wu Zhixing Gu Qiaoyan

Image | Xinhua

Edit | Runqi, Muyan

Proofreading | Zhu Xiaoming

Review and sign | Zhou Lerui

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