Yesterday, market research institute Counterpoint announced smartphone sales in the Chinese market in 2021
Not weeks, not months, not quarters, it's the rankings for the whole of 2021
It can be seen that the top five smartphone sales in China in 2021 are:
vivo 22%
OPPO 21%
Apple 16%
Xiaomi Mi 15%
Glory 10%
Among them, OPPO includes OnePlus, but does not include realme
The sharpest increase is the real me realme, the domestic market share in 2020 1%, 2021 rose to 3%, the surge of up to 379%, very exaggerated
Realme has basically been on the machine released in the past two years, and it is really good
The cost performance can only choose red rice before, and the realme has followed it back and forth, which is a good thing for consumers
Only one of the companies on the list fell, and it plummeted
Huawei
In 2020, Huawei will account for 31% of China's smartphone market share, far ahead
In 2021, the domestic market share plummeted by 68%, leaving only 10%, ranking sixth
Then the 2nd to 4th in 2020 went one in turn
After Huawei's fall, everyone is speeding up the layout of the high-end mobile phone market, hoping to eat the space that Huawei has given up
Xiaomi not only launched the 11 series, but also launched the mix screen camera and the mix folding model
OPPO's Find X3 main image, OnePlus and the name of Kazakhstan and the Soviet Union, vivo found ZEISS to cooperate, and the glory welcomed back the magic series
Every family tried their best, and in the end it was the apples that were full
The market share is up 47% from 2020, especially considering that the iPhone is priced at a premium machine starting at $699
In the first half of 2020, in China's smartphone market with a price of more than $600, Huawei and Apple each accounted for 44% of the market share
In short, the domestic high-end smartphone market has only two brands: Apple and Huawei
In fact, other domestic manufacturers are not hardworking, and the configuration is not insincere
It's just that brand influence is somewhat dragged down by stereotypes
For example, the user portrait of the blue-green factory is the factory sister, the honor is Huawei's low-end sub-brand, and Xiaomi is ( )
These inherent labels have led to the rapid rise of individuals and are also a stumbling block to their entry into the high-end
High-end takes time, precipitating aesthetics and accumulating technology
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