Watch Spring Festival movies in digital yuan! Offline consumption covers the whole scenario in 11 pilot places

On January 26, Meituan announced that it will open a digital yuan payment channel for the platform's offline consumption full scene, and users can pay and receive exclusive consumption subsidies through digital yuan when purchasing fresh food, taking a taxi or watching movies.

It is understood that the digital RMB payment scenarios launched this time include more than 200 offline consumption scenarios on the Meituan platform, including catering, takeaway, fresh retail, shared bicycles, Meituan taxis, hotel tourism, movie performances, and leisure and entertainment. Pilot areas include Shanghai, Shenzhen, Qingdao, Dalian, Changsha, Suzhou, Xi'an, Chengdu, Xiong'an and winter Olympic scenes (Beijing, Zhangjiakou). It is worth mentioning that this is also the first time that the digital yuan has achieved full-scene coverage of the local life service platform.

(Citizens watch Spring Festival films in digital yuan)

Nearly 90% of meituan's pilots are used for daily consumption

It is reported that meituan has previously launched a digital yuan carbon neutrality pilot, and with the help of smart contract functions, it has launched a red envelope for the resumption of work and production after the epidemic in Xi'an. Since the launch of the digital yuan carbon neutrality pilot in September last year, Meituan has continued to increase the application of the digital yuan. As of January this year, nearly 2.5 million digital RMB sub-wallets have been pushed to the Meituan App, and the cumulative number of digital RMB users on the platform has exceeded 2 million. In the sina weibo netizen selection, Meituan App was selected as the preferred service platform for user experience digital yuan with 82% of the votes.

According to the disclosure, since January this year, nearly 90% of the digital RMB red envelopes in the Meituan digital yuan pilot activities have flowed to the daily consumption scenarios of people's lives such as takeaway, grocery shopping, and catering, of which the proportion of small transaction orders below 30 yuan is the highest, which has effectively driven the development of various types of people's livelihood consumption and offline small and micro entity merchants.

Li Lihui, former president of the Bank of China, believes that scenes such as catering and takeaway, grocery shopping and shopping are linked to a vast and sinking small and micro merchant, and the next step should be deeply promoted to all aspects of the real economy and people's lives, so that the inclusiveness of the digital yuan can fully empower the development of the real economy.

Shenzhen and Beijing promote the coverage of all consumption scenarios

Nandu reporter learned on January 26 that in the digital yuan pilot city of Shenzhen, the Municipal Bureau of Commerce jointly carried out digital yuan promotional activities with 6 pilot institutions such as industry, agriculture, China, construction, communications, and postal storage, and the cumulative investment amount of the Spring Festival in 2022 exceeded 25 million yuan to meet the multi-dimensional consumption needs of the masses such as eating, living, traveling, traveling, entertainment, and shopping. Since the first external controllable pilot activity of the digital yuan was launched on October 9, 2020, Shenzhen has established a digital yuan ecosystem with both application scenarios and consumer groups. By the end of 2021, Shenzhen has accepted more than 300,000 merchants in digital yuan, covering the fields of life services, retail consumption, catering services, transportation and travel, education and medical care, smart people's livelihood, and government services.

In Beijing, by the end of 2021, beijing will open more than 12 million digital RMB personal wallets and more than 1.3 million public wallets, covering more than 400,000 winter Olympic scenes such as food, housing, travel, travel, shopping, entertainment, and medicine, with a transaction volume of 9.6 billion yuan. It is understood that in the next step, Beijing will continue to deepen the digital yuan pilot in a sound and orderly manner, and build a global digital economy benchmark city with the advantages of smart financial services.

On January 4, the Digital Yuan (Pilot Version) app launched the Apple AppStore and Android App Stores, and launched pilots in 12 places including Shenzhen, Suzhou, Xiong'an, Chengdu, Shanghai, Hainan, Changsha, Xi'an, Qingdao, Dalian and the Winter Olympics scene (Beijing, Zhangjiakou).

On January 6, the State Council issued the "Overall Plan for the Pilot Of comprehensive reform of the market-oriented allocation of factors", which mentioned the need to increase the supply of effective financial services and support the pilot use of digital yuan in retail transactions, living expenses, government services and other scenarios, which is the first time that the use of digital yuan is mentioned. Subsequently, a number of Internet platforms actively responded to business progress. According to statistics, 49 well-known platforms such as JD.com, Meituan, Ele.me, Tmall Supermarket, and Didi Chuxing have been connected to the digital yuan system.

Written by: Nandu reporter Xu Bingqian