"Xiangzhi has courtesy" Hunan gift surprise online, creating a collection of Huxiang cultural classics

Red Net Moment, January 24 (Correspondent Li Xiaoling) If Changsha is compared to a tree, and all kinds of wonderful urban creative events are the fruits of this tree, then the Huxiang culture that has been inherited for thousands of years is the fertile soil that nurtures this tree, and is the source of inspiration for creative Changsha to continue to go out of the circle on the Internet.

Recently, The "Xiangzhi Youli" Hunan Gift, jointly launched by Hunan Tianwen Metro Media and seven well-known local brands, has now been officially launched.

Based on the Huxiang culture with profound heritage, the Hunan Gift brings together a variety of products such as books, wine, tea, electric cores, Hunan cuisine, entertainment, etc., comprehensively covering the multiple consumption needs of "eating, drinking, and reading". And for each product, it is given a unique cultural connotation, so that people can receive a gift with Hunan characteristics at the same time, but also feel the spiritual feelings brought by Huxiang culture.

Seven local brands work together to create a collection of Huxiang characteristic products

The "Xiangzhi Youli" Hunan gift linked seven local well-known brands, including Yuelu Book Club, Tea Shouyi, Drunkard Wine, Mo Mo Dim Sum Bureau, Wu Shusheng, Cooking Tobacco Times, and Xiangjiang Happy City, with a total of nine products. Each product has strong Hunan characteristics, and each carries a kind of Huxiang cultural connotation.

For example, the "Diary of Tang Haoming Commenting on Zeng Guofan", published by Yuelu Book Society, provides a detailed interpretation of the life of this great modern politician and famous general of the Xiang Army. Let people feel the "perseverance" Huxiang spirit from it, and find the powerful force of tenacious struggle.

The Yueyang Golden Tea and the Alcoholics' Liquor Rich Tulip of Tea Shouyi, as the representatives of Hunan fine brewed tea, represent the love charm and elegance in Hunan Xiangchu culture.

In addition, the new School of Chinese pastries led by Mo Mo Dim Sum Bureau and Wu Shusheng has become a representative of Huxiang's novelty; the era of cooking tobacco symbolizes the taste of Huxiang in the new era; in recent years, Xiangjiang Happy City, which has become a popular playground in Changsha, has become a concrete embodiment of Huxiang's vitality.

In order to enhance the cultural experience of the gift box, the "XiangZhi Youli" Hunan gift box is also extra careful in packaging design, and the characteristics of the product and the cultural attributes represented are indicated on the packaging of each product, so that people can intuitively feel the charm of Huxiang culture.

Huxiang culture, the real background of creative Changsha

In recent years, Changsha has rapidly become popular in the era of the Internet, becoming the top of China's cities.

And about Changsha's popularity, it is not untraceable. When you look through the label of Internet celebrities and go deep into the blood and texture of the city, you will find an innovative spirit called "dare to be the first in the world", which has long been engraved into the DNA of Changsha, becoming an instinct and belief, bringing unlimited creativity and vitality.

The spirit of innovation has made Changsha rise rapidly, and the Huxiang culture that has bred this spirit is the real background of Changsha in the millennium. Profound history and culture, beautiful natural scenery, and the awe-inspiring Spirit of Huxiang. These are enough to light up the world, cultivate a unique Huxiang culture, and let all kinds of amazing ideas have the soil to thrive.

As a driving force for urban development, the subway is also a window to show urban culture. Tianwen Metro Media jointly created a collection of Huxiang cultural products with seven major brands, each of which is a concrete embodiment of Huxiang culture. I hope that while people feel the charm of Hunan, they are also full of expectations for the future of Hunan.