In the era of flashy supremacy, the whole world is running on the road to profit, one by one exquisite makeup, a piece of straight suit, flashing and skimming through the crowd, the world in front of you, reality and complexity. Perhaps many years ago, one of them was also a wind-chasing teenager with a cold drink and a skateboard in the other. At that time, the happiness was nothing more than pedaling the smooth road, and then enjoying the forward distance brought by inertia, and the feeling of rubbing shoulders with the wind was the taste of freedom, which was even worse if it happened to meet the right downhill.
Making complexity simple, single-mindedly pursuing one's hobbies, and choosing the path that fewer people take can really catch happiness and satisfaction off guard. It can be said that pure things have magic, but it is easy to get and cannot be sought. Especially when the former teenager stepped into society and started a family, the "play space" that belonged to his free time rarely appeared, and self-pleasure became a luxury. But have you ever thought that these free and comfortable breaths, the pure pleasure of waking up teenagers, will be reproduced on an SUV and give him an unexpected "emotional value reward".
What is certain is that in addition to the composite and comprehensive product strength of such an SUV, it also needs to have a "specialized" differentiated (scarcity) product long board and pure mechanical fun to embrace users and reduce their happiness threshold.
Only in the huge SUV market, models that can bring about the experience of "things and things" are rare, and the "stubborn disease" of highly homogenization of products is still not getting better, whether it is the design shape, or the configuration, the performance of the vast majority of SUVs on the market tend to be similar.
This phenomenon is particularly reflected in the compact SUV market with the largest sales volume and the largest proportion, although there are many models to choose from, but what is found on its opposite side is the lack of exclusive style models, as if cars all over the world have the same personality. But that's not a good thing.
On the one hand, under the background of the stable recovery of the national economy and the acceleration of demand for automobile upgrading, Chinese consumers have put forward higher new requirements for the "composite" attribute of compact SUVs; on the other hand, under the premise that the post-90s young group has gradually become the main force of car purchases, the domestic passenger car market has entered a stage of diversified and personalized development.
Therefore, the product characteristics as desired and the continuous provision of high-value experiences for users have become rare product characteristics in this era. Whether it is the comfortable driving experience of "knowing people's feelings", higher-level performance performance, or avant-garde design that can fit personal aesthetics, it is a decisive element that impresses current consumers to make choices.
At this time, if you look at the same level, you will find that the pure, considerate and humane taste emitted by the Mazda CX-5 is the most lacking product quality in the current compact SUV market, and the products with the ultimate DNA in the bones will always make people willingly pay.
Not long ago, the CX-5 has completed the feat of global sales of more than 3 million vehicles, verifying the strong desire of users for high-quality SUVs with "specializations" in the current consumption upgrade of automotive products. The reason why CX-5 can be "sought after" is first of all inseparable from its pure and extreme product support.
For example, in the performance and control that young people are more concerned about, unlike the supercharged engine equipped with competitors with "brute force" on paper, the "Chuang chi blue sky" powertrain on the CX-5 is a combination of naturally aspirated engine + AT transmission that is rare on the market, and the pursuit is linearity of power output and smooth shifting.
If driving is the communication between people and cars, from clearly feeling the grip of the front wheel, the angle change of the front wheel, to the steering wheel feel of the hand, the silent shift of the moisturizer and the power output, the CX-5 can accurately understand your intentions and cater to driving preferences. CX-5 is well controlled, can not be measured by data, it can do is to make you open and laugh out, everything is so that you can easily, pure, really feel the beauty of machinery and driving fun.
Even, the owner of the CX-5 will occasionally find a person at night to step on the throttle deeply, to carefully feel the whole process of releasing energy after gasoline combustion, of course, will subconsciously be a little faster in the corner. After all, for the CX-5, the Mazda brand, manipulation has always been its ally, not its opponent.
In the inherent perception, control and comfort cannot be equated at the same time, but the CX-5 makes it possible. Especially for the old drivers who have experienced the high-speed traffic jam on the National Day and the Spring Festival homecoming, the muscle fatigue caused by improper sitting posture and body stiffness is really painful. Therefore, a seat with a good design is one of the best equipment to relieve driving fatigue.
In addition to the rational interior space layout of the CX-5 with people-oriented, the CX-5 also has an ergonomically developed "ideal sitting" seat in the driving comfort level, which allows the driver and occupants to be in a relaxed and comfortable driving environment.
In other words, it is to "determine the driving quality with the butt" and truly appreciate the charm of "zero pressure" driving.
On this basis, with the powerful entertainment functions provided by the MZD CONNECT system and the pure music enjoyment brought by the 10-speaker Bose high-end sound system, CX-5 also deeply interprets the "self-driving and enjoying" car-owning lifestyle.
Therefore, even if you drive for more than two hours in a medium-term and long distance, you will have a feeling of being unfinished, and you will not feel that driving is a tiring task. It can ensure that the whole family is not tired of driving for the Spring Festival long distance and enjoying a pleasant and relaxing trip.
As for security, it is also one of the core competitiveness of the CX-5 that sells well around the world.
As a star product that sweeps the mainstream safety crash test of the global core market, in terms of basic and critical passive safety, in order to achieve the ultimate lightweight and high safety, CX-5 uses a lighter and higher rigid body, and even uses ultra-high-strength thermoformed steel in key parts of the body to create an ideal "composite load body structure".
In the latest side impact test results released by iiHS in the United States, of the 20 products participating in the test, only the Mazda CX-5 received good reviews, and the vast majority of models received poor ratings. It can be seen that the CX-5 has an authoritative voice in passive safety.
(Image from overseas networks)
In addition, high-tech active security configurations also play a crucial role, they are like improving the test score from 90 to 99 points, although only the absolute value of 9 points, but it is very difficult, but also means high cost.
In terms of active safety configuration, the CX-5 is equipped with an enhanced version of the "i-ACTIVSENSE Mazda Intelligent Safety Assistance System", which includes high-specification cross-level safety functions such as FOOW Forward Collision Warning System, MRCC Adaptive Cruise, SCBS Low Speed Brake Assist System, SBS Medium and High Speed Brake Assist System, and BSM Blind Spot Monitoring System.
In other words, CX-5 uses the latest technology to help drivers identify risks and reduce the possibility of driving danger, and with the blessing of these top active and passive safety configurations, it can maximize the safe travel of the whole family during the Spring Festival.
Of course, the CX-5 not only has pure control, comfort, and cross-level safety, as the first model to adopt the "soul" design concept, it strives to combine oriental aesthetic ideas with "soul" design to form a "sense of life" that is different from other products.
Today's automotive world is accustomed to adding in design to follow the trend and bring consumer experience through the combination of multiple elements. For example, the suspension roof, split headlights, through-type taillights, when the first car company ate crabs, almost all car companies rushed to play these design concepts.
Although the "additive" design stacked by various elements of "layer by layer" is the mainstream of the current market, it is also relatively simple. The Mazda CX-5's soul design is more of a "subtractive aesthetic", making the car look more than just a cold metal module.
In terms of product form alone, the tension and sense of progress presented by the CX-5 based on the concept of imitation physiology are enough to show the strong design strength of the Mazda brand, which is enough to make young people forget those complex elements and sharp lines, and return the enthusiasm to the flow of light and shadow on the CX-5.
In addition to the above-mentioned "high experience value" product strength, Changan Mazda also launched a thank you move to celebrate the global sales of more than 3 million units, so that new and old car owners can feel the continuous rise in the value of the vehicle. From January 1, 2022 to February 28, 2022, Changan Mazda CX-5 will drop 25,000 yuan for a limited time, and there will be a triple juhui gift to reduce the burden of users' cars, and embrace the market and the future with its own strong product vitality and "high value".
From declaring its core position in the global compact SUV market with 3 million vehicles, to setting sail again with technological innovation and thanksgiving, Changan Mazda CX-5 is gradually improving its product methodology through the design concept of "one-way understanding", "dead end" vehicle handling and "uncompromising" safety intelligence.
You can easily drive it, enjoy the friction and collision of tires and the ground, enjoy the balance between the control of the vehicle and the soul, enjoy all the beauty brought by the ultimate product, even if you are in the car, but your heart has long reached the other shore.