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Create a "new" interpretation of the traditional zodiac tiger to create an immersive and original artistic interactive experience

On the occasion of the Lunar Year of the Tiger, the art tour of "Have Fun, New Tigers and Add Art" kicked off in Shanghai Xintiandi and is open to the public free of charge from now until February 20. The exhibition is jointly created by Shanghai Xintiandi and Chinese female pioneer artist Song Santu, who draws on the spiritual strength of the traditional Chinese New Year "Zodiac Tiger", presents the artistic tiger of "Daji, Golden Luck, Good Fortune, Rich Fortune", and through the use of AR technology, offers sincere New Year wishes to the public in the form of multi-dimensional interaction. At the same time, an ancient style blessing ceremony was staged in Xintiandi Block, opening a series of New Year activities with the theme of "New Year Good Color Head", bringing colorful and colorful public experiences such as New Year Flower Market, Flower Tiger Parade, and Intangible Cultural Heritage.

Create a "new" interpretation of the traditional zodiac tiger to create an immersive and original artistic interactive experience
Create a "new" interpretation of the traditional zodiac tiger to create an immersive and original artistic interactive experience
Create a "new" interpretation of the traditional zodiac tiger to create an immersive and original artistic interactive experience
Create a "new" interpretation of the traditional zodiac tiger to create an immersive and original artistic interactive experience

Reporter Sun Zhongqin photographic report

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