When it comes to tires, everyone's first impression is Michelin tires, but in addition to Michelin tires, there are actually many joint venture tires in the domestic market, as well as many domestic tire brands. All along, the joint venture tire and the domestic tire are actually at peace, the domestic tire wins by price, and the joint venture tire has a good market performance by virtue of brand awareness and consumer pursuit. However, in recent years, the market seems to have changed, domestic brands are still pursuing cost performance as always, but the joint venture tire brand has begun to play a low-price strategy, which can be said to be not to give domestic tires a way to live.
For example, not long ago to the family car to change the tire, I wanted to buy about 500 domestic tires, but suddenly found that the tire price of some joint venture tire brands is less than 500 yuan, which is interesting. At that time, the owner of the tire shop asked me, do you choose joint venture tires or domestic tires? Although I knew that domestic tires were good, I finally chose joint venture tires. To tell the truth, after the price of joint venture tires is the same as that of domestic tires, will you still choose domestic tires? Especially when the price of joint venture tires falls below 500 yuan, do you think domestic tires still have a way to live? I believe that most consumers may not choose domestic tires, even if domestic tires are really not bad, even better than joint venture tires at the same price.
This phenomenon is actually very frightening, because it is likely to lead to the complete disappearance of domestic tires in the long river of history. Don't think that I say this is a bit exaggerated, to know that the reason why domestic tires have been popular in recent years, in addition to the public's awareness of the product, the main reason is because of its price advantage. If the price advantage is gone, how many people do you think will choose domestic tires? In the long run, the time left for domestic tires is really not much, after all, domestic tires currently have no brand influence and technical competitiveness in the high-end market, if there is no price advantage, there is no low-end market discourse, it is really dangerous.
In fact, not only that, many car owners will also calculate an account, a tire is used for at least 4 years, even if the price is slightly more expensive, for the public, on average, every day, the price difference is also very small. Therefore, most car owners are actually more willing to choose joint venture tires when choosing tires, and even some people are more willing to choose Michelin tires. Nowadays, the price of joint venture tires continues to plummet, not to mention whether it is really the use of past technology, or whether the product is low-end, but for the market is to buy, so there is a lot to do for domestic tires.
All in all, what domestic tires have to do now is not only to enhance the comprehensive strength of products, but also to enhance brand influence. To put it bluntly, I don't believe that the joint venture tires of less than 500 yuan are better than the domestic tires of the same price, but because of the brand, I may also choose the joint venture tires, which shows the importance of the brand.