IT Home News on January 24, the information shows that recently, Xiaomi Technology Co., Ltd. successfully registered a new logo trademark, the international classification of trademarks involving building materials, design research and so on.
It is reported that Lei Jun has previously responded to netizens: a mature brand, do the logo can only be small changes.
IT Home learned that on March 30, 2021, Lei Jun, founder, chairman and CEO of Xiaomi, announced at the spring new product launch conference that Xiaomi officially launched a new Logo. The design cost $2 million.
According to reports, Xiaomi's new LOGO was proposed by designer Hara Kenya. Xiaomi previously said that under the "Alive" design concept, Xiaomi's new LOGO with the mathematical beauty of "super elliptical" is no longer limited to a corner of the picture, as if it has life.