Xiaomi was founded in 2010 and has only been 11 years so far.
11 years, for a person seems a little long, but for the enterprise is a little short.
But in such a short period of time, Xiaomi has become the world's third-largest smartphone manufacturer, shipping 220 million units a year, second only to Samsung and Apple.
Such a rapid pace of development has created a huge talent gap, especially the gap in senior talents. On the one hand, a number of co-founders who "drank millet porridge and made revolutions" with Lei Jun have retreated behind the scenes for various reasons or left Xiaomi directly, on the other hand, the self-cultivation of talents within the company is far from keeping up with the rhythm, resulting in a serious talent gap.
In this case, Lei Jun had to introduce senior management talents from the society, so far Xiaomi has attracted many people, many of them are in decline of small factory executives, so many people ridiculed the former global vice president of ZTE Group, Tsinghua Unigroup Vice Chairman and CEO Zeng Xuezhong joined Xiaomi.
Some of Xiaomi's reinforcement executives have seized the opportunity to rely on Xiaomi's powerful platform to achieve greater achievements, but the vast majority of them have disappeared from the crowd.
For example, Chang Cheng, the person in charge of the original Lenovo mobile phone, quickly joined Xiaomi after leaving Lenovo, and for this reason, he also started a lawsuit with Lenovo because of the non-compete agreement and engaged in arbitration.
Lei Jun placed high hopes on Changcheng, not only let its former vice president of Lenovo Group, the head of mobile phone business Changcheng join Xiaomi, but also let him be responsible for Xiaomi 10 Youth Edition as the main speaker, the result of Changcheng overturned in the warm-up process, which not only affected Xiaomi's reputation, but also directly led to the "Changcheng Incident" caused Doraemon brand to break the contract, and Xiaomi's losses will be as high as millions of yuan
Nowadays, Changcheng has hardly done anything except for the daily promotion of Xiaomi products on social platforms.
But I think it still has a contribution and effect on Xiaomi, otherwise it is estimated that Lei Jun would have expelled him from Xiaomi long ago, after all, the group's vice president as a senior executive is still not a small expenditure for a year.
Another obscure is Yang Tuo (tuò), which has a wealth of brand marketing experience, in the early years, not only successfully helped Samsung to create a high-end explosive "heart to the world", but also helped Huawei successfully gain a foothold in the high-end, and later joined Meizu, probably because the platform is too small, the concept of "only fine" failed.
Later, he was invited by Lei Jun to join Xiaomi as vice president of Xiaomi Group and chief marketing officer of China.
Lei Jun also has high hopes for Yang Tuo, in the past two years, Xiaomi has delegated the ultimate cost performance to Redmi, and the Xiaomi digital series has begun to prepare to break through the price constraints and fully impact the high-end market, from cost-effective to high-end This transformation is not easy, and Yang Tuo has rich experience in creating high-end mobile phones, and its ability is what Xiaomi urgently needs.
As a result, in addition to the poster for the Xiaomi 10 Supreme Commemorative Edition, it seems that it has not made any achievements, and there is news that Yang Tuo has resigned from the signing management position due to physical reasons, and only exists as a marketing consultant in China.
Xiaomi's reinforcements, the best development should be Lu Weibing, who was originally the president of Gionee, and then because the boss Liu Lirong lost 10 billion yuan in the Macau casino, resulting in the company's bankruptcy, he joined Xiaomi at the invitation of Lei Jun, serving as vice president of Xiaomi Group, the general head of the Redmi brand, responsible for Redmi brand building, product design, production, and sales.
After Lu Weibing joined Xiaomi, the first conference he personally hosted was the Redmi Note7 Pro, which sold well due to the ultimate cost performance.
Later, the development was also smooth, coupled with the frequent mutual intimidation with friends on the Internet, contributed great heat and topic to the development of Redmi, and it was less than a year after joining Xiaomi, which was promoted by Lei Jun to president of China and concurrently served as the head of the Redmi brand.
Later, in order to pick up the Xiaomi digital series to promote the high-end empty market, Redmi derived a higher-level K series on the basis of the original low-end cost-effective market, focusing on the price of 2000-4000 yuan.
It turns out that the Redmi K series has been a hit since its inception, with high sales, and the K series has become another flagship product sequence of Xiaomi in addition to the digital series.
In March 2021, Lu Weibing was promoted to Senior Vice President of Xiaomi, President of China, President of International Department, and General Manager of Redmi Brand.
In addition, it is also listed in the list of "Xiaomi's next ten years co-founders", and it seems that Lei Jun still recognizes Lu Weibing's various performances and abilities.
At present, the focus of Lei Jun's work has shifted from mobile phones to the field of smart electric vehicles, which means that the mobile phone business he was previously responsible for needs to be shared by other executives, and Lu Weibing's importance to Xiaomi is getting higher and higher.
With the introduction of Lu Weibing, Xiaomi has picked up the treasure.