Blue Whale TMT Channel, January 24, WeChat video number today launched the first paid live broadcast room, for the "Tencent NBA" video number live broadcast, the content for the NBA regular season. After entering the live broadcast room, users can only watch for 3 minutes for free, and after 3 minutes, they need to pay 90 WeChat beans to continue watching. It is understood that 1 yuan can buy 7 WeChat beans.
On January 6 this year, on the 2022 WeChat Open Class PRO, the WeChat video number team said that it will launch a paid live broadcast room, WeChat live broadcast will launch a knowledge column, and this year will invest 5 billion cold start traffic packages to build a new anchor growth channel, at the same time, the video number live broadcast announced the launch of a new business incentive plan. In the next year, the video number will support no less than 100,000 high-quality merchants through traffic incentives, and the platform will at least incentivize one public domain user to the merchant for each time the merchant guides a private domain user into the live broadcast room.