Meizu will "sell" Geely; Economic Daily: IP joint name can not be abused

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Meizu will "sell" Geely, with a market share of only 0.1%

According to Caijing, Geely Group's mobile phone company "Xingji Times" is in contact with the mobile phone manufacturer "Meizu" to negotiate the acquisition, and is currently in the due diligence stage.

On September 28 last year, Xingji Times signed a strategic cooperation agreement with Wuhan Economic and Technological Development Zone, marking the official announcement of Li Shufu, the helmsman of Geely Automobile, to enter the mobile phone industry. However, in the months since the announcement of its establishment, the market has not seen the trend of Geely's mobile phones, and now, with the release of a purchase news, how Geely Group has stepped out of the first step of making mobile phones is unveiled.

"The mobile phone business is of great significance to the entire Geely automobile industry. The better development of mobile phones can bring better development of vehicles and machines, and the better development of vehicles and machines can promote the continuous improvement of the level of intelligent cockpits, which can help the competitiveness of intelligent electric vehicles to continuously improve. Li Shufu said publicly last year.

According to data released by BCI, from December 28, 2020 to January 31, 2021, Meizu's market share was only 0.1%.

Economic Daily: IP co-branding cannot be abused

The Economic Daily pointed out that although the "IP joint name" is good, if it is "learned and scrapped" by the brand that does not do business, it will be self-defeating.

In the past two years, KFC's joint marketing road seems to be getting wider and wider: it has carried out extensive cooperation with famous IP such as the Forbidden City, the Six Gods Flower Dew, and the domestic game "Original God", but from the effect point of view, consumers do not seem to buy it. For example, KFC and Liushen Flower Dew once jointly launched a lime bubble iced coffee, which was complained by netizens: Can drinking it to repel mosquitoes? There is also Ma Yinglong lipstick, Luzhou old cellar ice cream...

Such a variety of rigid "lalang matching" not only embarrassed consumers, but also overdrawn the brand's feelings, but also caused a waste of resources. Culture has always been the soul of IP. Brand "marriage" should also pay attention to "door to door", only cultural fit can make the joint brand complement each other and achieve a win-win situation.

The pre-sale box office of "Watergate Bridge" exceeded 100 million yuan

On January 23, according to Maoyan Professional Edition, as of 23:46 on the 22nd, the total box office of the new film in the 2022 Spring Festival broke through 100 million yuan. The high-profile "Watergate Bridge of Chosin Lake" can be called the "King Bomb" of the Spring Festival file, and the total box office of the pre-sale is 33.255 million yuan.

The market predicts that the box office of "Watergate Bridge" is expected to reach 6.5 billion yuan. Judging from the current pre-sale situation, the level of the 8 new films in the Spring Festival file is obvious, and the pattern of "one super and many strong" is fully displayed. Tuopu data predicts that the overall box office of the Spring Festival file will output 8.04 billion yuan.

Zhang made his live debut

On January 22, in Yingkou, Liaoning Province, a specially filmed rural sitcom Bo advocated that students start their live broadcast debut. In response to the background music questioned by netizens, Zhang responded that he had thought of replacing the previous background music and did not find a suitable one, and solicited new music from fans.

Zhang said in the live broadcast that he was an ordinary farmer and did not float. After the fire, there is no laziness, and every day I edit until three or four o'clock in the middle of the night to sleep, and I will try harder to do a good job in the follow-up.

Lily Jiayuan released the annual marriage and love concept report

Recently, the "2021-2022 Chinese Men and Women Marriage and Love Concept Research Report - 30+ Singles Chart Book" (hereinafter referred to as the report) was officially released. The report was launched by Lily Jiayuan Group, China's largest dating operation platform, and it is reported that the report has been released for 13 consecutive years. The report conducts in-depth research on the real problems in the emotions of "'30+' single marriage and love overview" and "'30+' marriage expectation and acceptance", and conducts in-depth research on the "30+" single population nationwide.

The report shows that among the "30+" singles in lower-tier cities, 46% of men and 44% of women believe that the arrival of 30 years old will have a big impact on them, 70% of single "30+" explicitly refuse to only fall in love and not get married, and 97% of single "30+" will start to plan for themselves after the age of 30... Thirty years old is like an important sign, indicating maturity and growth, but also being placed on more expectations.

Actor Zhang Tielin sold Fuzi live for 1688 yuan, and only 2 pictures were sold

On the evening of the 21st, British actor Zhang Tielin was a guest calligrapher Liu Zhengcheng in the live broadcast room to talk about Chinese calligraphy and bring goods calligraphy, which was brushed by a large number of netizens with messages such as "British" and "What calligraphy do British people know", and the comment area was completely overturned.

Just a few days ago, Zhang Tielin also sold his "Fuzi" calligraphy works in the live broadcast room, which was priced at 1688 yuan. He also stressed that his calligraphy works are usually 100,000 yuan a piece, this wave of concessions is "Emperor Ama to send blessings", but after the live broadcast, he also sold two works, and was also complained by many netizens that "eating is ugly".

But in fact, among the celebrities in the domestic performing arts industry, Zhang Tielin's calligraphy professional level and skill have been widely recognized by calligraphers. Shu Jiong, a famous calligrapher in Chengdu, said bluntly in an interview that Liu Xiaoqing's brush characters "have nothing to do with calligraphy", and at the same time, he also mentioned Zhang Tielin's calligraphy, saying that he wrote well and had been practicing seriously for many years.

Bitcoin's flash crash again: falling below $36,000

At the beginning of 2022, after a brief "opening red", European and American stock markets began to fall. U.S. stocks tumbled this week, with the Dow falling 4.6 percent throughout the week; the NASDAQ falling more than 1 percent for four consecutive days, falling 7.6 percent throughout the week; and the S&P 500 falling 5.7 percent throughout the week, the biggest weekly decline since the outbreak of the epidemic in March 2020.

In this "avalanche" storm of traditional risk assets, digital cryptocurrencies, which some investors regard as an "artifact" for hedging inflation, do not seem to work, and have also experienced double-digit declines.

Internet celebrity parenting bloggers were exposed to be in arrears of tens of thousands of registration fees

Previously, Ms. Zhang of Hangzhou spent 15,999 yuan to buy a summer camp activity in the "Childhood Wisdom Manufacturing" group, but due to the epidemic, the summer camp was cancelled, and the registration fee has not been returned. Ms. Zhang said that she trusted this platform because its founder was an Internet celebrity education blogger, very famous, when there were nearly 200 people in the summer camp activity group, after the cancellation of the summer camp, the organizers immediately disbanded the group.

Ms. Zhang once asked about the refund in WeChat, and the blogger "Amy Grain" did not reply, but continued to enroll in the circle of friends. The "Childhood Wisdom Manufacturing" is registered in Shanghai, and the reporter's call to the company has not been answered.