Liu Yunhua: From "Little Hunan" to "Catering Big Name"

　　The moment I walked out of the Anshun Yalant Hotel, the figure of Liu Yunhua appeared in front of my eyes again. This 45-year-old businessman, with a peaceful body, a resolute gaze, a calm temperament, has waded through strong winds and waves, and has also seen the ups and downs of the world, when talking about the past, the wind is light, the future is carefree, the so-called "year of no confusion" in the book, I think it should be like this!

25 years ago, he was the "Little Hunan" in the eyes of others; 25 years later, 8 Yalante hotels and 1 sour soup fish brand store stood in the land of Yunnan and Guizhou, and the hospitality of Hunan cuisine and Xi in Guizhou and other comprehensive restaurants rose from the ground, liu Yunhua's catering life is increasingly becoming brilliant.

Quality is the soul of catering

The three most important elements of catering are quality, service and environment. If only one of these three elements remains, it must be quality. It includes the quality of dishes and the quality of service.

Few people know that Liu Yunhua's starting point was a noodle restaurant. The store is not large, only more than 30 square meters, the reason why it can stand out from many types and homogeneous stores, only a "shiitake mushroom meat noodles" can explain everything. When Liu Yunhua learned to make noodles, the master told him to pay attention to "standardized production" in catering, make 5 bowls of noodles for a pound of noodles, add 5 shiitake mushrooms and 5 diced meat per serving, so that the quality and quantity are guaranteed, the profits are considerable, and the guests are satisfied. When Liu Yunhua's noodle restaurant opened, the shiitake mushroom meat noodles in his shop were always 1 pound of noodles to make 4 bowls, each bowl added 10 shiitake mushrooms, 10 diced meat, the raw materials are superior, the portion is full, the price is affordable, more and more customers come to visit, and the reputation of the small shop is not shy.

If product quality is the soul of the catering industry, then quality service will definitely be the icing on the cake. How far can a small noodle shop serve? For Liu Yunhua, there are only four words: "people-oriented". When he noticed that there were many elderly people walking in front of the store, purely out of care psychology, he arranged a leisure area at the entrance of the store, providing free seats and tea for pedestrians, especially the elderly, so that these inadvertent warming behaviors brought more and more customers to the small noodle restaurant, and even the old people specially brought friends and family to the store to take care of business, they affectionately called Liu Yunhua "Little Hunan". The trust and friendship between people has warmed Liu Yunhua for a long time.

Tao Li does not speak, and the next is a mystery. Liu Yunhua, whose career is getting bigger and bigger, recalls those things at the beginning of his business, and there will always be scenes in his mind when he came to Guizhou with nothing after retiring from the army, his uncle let him go to study art; he always thinks of the neighbor aunt who called him "Little Hunan"; he thinks of the master who taught him to make noodles and the hometown that took the initiative to bring him guests... Because there is always warmth lingering in the heart, every product made by Liu Yunhua has a strong and suitable taste, full of service sincerity, and everything is just right.

The power of the brand comes from persistence

As we all know, the threshold for entering the catering industry is not high, but it is not easy to make a brand, and it is even more difficult to achieve the ultimate, how to make a breakthrough in this long journey? From Liu Yunhua's catering life, perhaps people can get a glimpse of one or two true meanings.

For Liu Yunhua, who has adhered to the catering industry for 25 years, there is no more satisfying to him than "Yarante" and "Sour Soup Fish". However, from the small noodle restaurant to the Yalante, from the "little Hunan" to the "catering big name", Liu Yunhua has walked the road, the clouds he has seen, and the ups and downs of the world, he can always see a persistent spirit and accurate judgment that shines brightly, which makes people marvel.

Before founding Yarante, Liu Yunhua was a well-known logistics contractor in Guiyang. Starting from the contract for the canteen of Guizhou Electric Power School in 2002, in just a few years, he has incorporated the logistics management of more than 10 schools such as Guiyang No. 1 Middle School, Minzu Middle School, and Guiyang University of Finance and Economics into his arms. The reason is that there is no other reason, Liu Yunhua is realistic enough to do things, frank enough, and so on. The ancient book said: "If you don't turn it in, and if you don't be arrogant when you hand it in, you can do something." "Make friends, believe what you say, and all the worlds are brothers." Liu Yunhua's way of doing things is more or less like this.

From this point on, in 2008, the hospitality Of Hunan Cuisine Restaurant was officially opened, with a business area of more than 3,000 square meters, and soon after, riding on the east wind of Guiyang's opening of high-speed rail, coupled with keen intuition and accurate judgment, Liu Yunhua's catering life once again stepped onto a new level - in 2013, Guizhou Guiqiang Yalante Hotel Management Co., Ltd. was officially established.

The success of Yarante is no accident, the spacious environment, simple style, compatibility of food and accommodation, and quality service have made the Yarante Hotel quite famous. More importantly, relying on Liu Yunhua's many years of experience in catering, Yarante has begun to integrate the layout from the beginning of its establishment, integrating training, tourism, conference, business and catering, the hotel's assembly hall, multimedia classroom, constant temperature bathing center, basketball, tennis, table tennis lighting arena and other equipment are readily available, and luxury buses and business cars outside the hotel are in an orderly manner, providing customers with a safe and secure environment and thoughtful and meticulous services at any time.

In just 5 years, Yarante has made great strides out of Guiyang to other cities in Guizhou and beautiful Yunnan, except for 5 in Guiyang, Duyun, Anshun and Xishuangbanna each 1. The hotel measures the land under Liu Yunhua's feet, and also writes his prosperous chapter in the catering industry.

Take it a step further

However, Liu Yunhua did not stop because of this, he shook off the wind and dust that had moved forward all the way, and embarked on a new journey. In August 2014, he resolutely invested more than 60 million yuan to buy a building of more than 7,000 square meters in Guiyang City, and after careful design and decoration, opened the largest sour soup fish shop in Guiyang. The restaurant is full of strong local cultural characteristics, more than 50 private rooms are beautifully decorated and magnificent, and a special stage has been set up in the hall where customers can enjoy a variety of ethnic minority songs and dances while eating. Because the store is both popular and high-end, both local flavor and national characteristics, it has been booming and enduring since its opening.

Why can Liu Yunhua succeed? Because persistence and perseverance are his eternal spiritual coordinates, because judging the hour and sizing up the situation is the eternal foundation of his entrepreneurial road, because the attentive service itself has a strong appeal and brand power.

For Liu Yunhua today, about the cause, since the hundred feet of the pole to go further; about life, always with gratitude and firm forward; and about the grand proposition of life, he considers more and more the problem of "the value of people in the world", life in the world, in addition to creation should also have feedback. As a result, since 2005, he has sponsored a group of poor college students in Guizhou Electric Power Vocational and Technical College every year; since 2017, he has frequently sponsored poor college students in Kaiyang. Giving people roses, with afterscent in his hands, watching his catering dreams and college students' life dreams run towards a better future, Liu Yunhua feels that the meaning of life is incomparably full.

(Wei Min, Xiao Xiao, wrote in 2018)