The New Year is approaching, and every household is doing New Year goods and preparing Chinese New Year's Eve meals. This year, a new way of cooking is rapidly taking over people's tables: pre-made dishes. The so-called pre-made dish refers to the dishes made of agriculture, livestock, poultry and aquatic products as raw materials, with various accessories, and pre-processed. This dish can be enjoyed simply by heating or cooking, and even if you are a novice, you may be able to make a good dish comparable to that of a professional chef.
The epidemic forced out tempeh chicken prefabricated dishes Hundreds of millions of dollars have been smashed
Recently, Zhang Xiaozheng, the head of a supermarket, found that more and more people came to buy prepared vegetables to prepare Chinese New Year's Eve meals. In order to ensure supply, he went to the store early this morning to check the inventory.
Zhang Xiaozheng began to introduce prepared dishes 4 years ago, and sales were very low at the beginning. But now the market has quietly changed, the number of prepared dishes in supermarkets has increased from the earliest 5 to dozens, and the display method has changed from mixing in a piece of frozen products to an independent counter, and when it comes to the sales plan of this year's Spring Festival, he is full of confidence.
The Guangdong-Hong Kong-Macao Greater Bay Area Prefabricated Vegetable Mixing Center has only been put into use for more than a month. In this month, shipments have increased 10-fold from the initial 30 to 50 cases per day to the current four or five hundred cases per day. The rapid increase in shipments has made Wang Dong, who is in charge of the agricultural product supply chain of the distribution center, nervous every day. He hopes to firmly grasp the big market of this year's pre-made dishes and does not want to miss any orders. For him, the timing and cost of cold chain transportation is the key to his success or failure this year.
For Zhang Baiming, a farmer in Luoding City, Guangdong Province, time and cost directly determine the success or failure of his entrepreneurship. Counting feed, labor, water and electricity, the daily cost of farming is very high.
In 2020, Zhang Baiming raised 210,000 chickens, affected by the epidemic, the sales of live chickens were restricted, and the inability to sell chickens meant that the cost continued to increase, and one more day was thanks to one more day. At the height of 2020, Zhang Baiming lost more than 60,000 yuan in one day.
Guangdong Luoding has always had a tradition of raising chickens with beans, and the three yellow chickens and Luoding tempeh produced here are excellent raw materials for processing tempeh chicken.
Zhang Jianguo, general manager of the tempeh chicken industrial park in Luoding City, Guangdong Province, said that they can sell a live chicken for about 120 yuan, and if it is made into a prefabricated chicken, it can sell for about 300 yuan. As a result, more and more farmers have joined the team to provide raw materials for tempeh chicken pre-made dishes, and the original production line must be expanded to meet the demand.
Zhang Jianguo said that they can sell 5,000 to 10,000 copies a day, which is much better than selling wool chicken before. At present, a hundred million funds have been invested, and another 50 million to 100 million will be invested in the future to build a production line for tempeh chicken.
Chef Tang Weicai has been making tempeh chicken for decades, and this Cantonese signature dish has followed him to Chinese restaurants abroad and won the admiration of many diners.
The prefabricated vegetables allowed the farmers in Luoding to harvest the first pot of gold, and then the village was ready to try to process the agricultural products except chickens for the processing of prefabricated vegetables, expand sales channels, and increase the income of farmers.
Handmade taste, industrial production, Guangdong pre-made dishes to "reach"
Behind the popular "out of the circle" of Guangdong prefabricated dishes, it is inseparable from the vigorous promotion of the Guangdong agricultural department. In October 2021, Guangdong held the China (Dongguan) Agricultural Products Foodization Project Central Kitchen (Prefabricated Cuisine) Summit, firing the first shot of Guangdong's entry into the prefabricated vegetable industry.
Not long ago, the 2021 China Prefabricated Vegetable Industry Index Province Ranking was released, and Guangdong jumped from the original fifth place to the first place. The food culture business card of "Food in Guangdong" also has a new connotation because of the rapid development of prepared dishes.
【Half-hour observation】Prefabricated dishes - the rise of new industries Prefabricated dishes have not only changed the table of the Spring Festival, but also brought new opportunities to traditional agriculture and catering. According to the data, about 74% of the chain catering enterprises in China have built their own central kitchens, of which more than half of the catering brands are developing standardized finished products and prefabricated dishes, and the "prefabrication" of agricultural products has also become a trend.
(CCTV Finance)