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The picture comes from the public account of HongyaDong
From the real-life version of The Hongya Cave of Spirited Away, the Plum Dam through the light rail to the graffiti street with the world's largest group of graffiti art works, in recent years, many attractions in Chongqing have repeatedly appeared on Weibo, Douyin hot search list, attracting tourists from all over the country to punch in, Chongqing has also become a veritable tourism Network red city, and with the passage of time, Chongqing's popularity has not diminished, what is the right thing for this long red city?
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How hot is Chongqing, an internet celebrity city?
The data shows that during the 13th Five-Year Plan period, the added value of Chongqing's cultural industry increased by 79.8% compared with 2015, and the total tourism revenue more than doubled compared with 2015. Even if we are affected by the epidemic, Chongqing's tourists are still high, and in 2021, Chongqing's A-class tourist attractions have received a total of 12.73 million tourists during the National Day holiday, more than one-third of Chongqing's permanent population.
Image from Interface News
In the list of the most developed cities in China's tourism industry, Chongqing has ranked in the top three for five consecutive years, and its list comprehensively measures the development of tourism in each city according to five dimensions, such as the number of tourists, tourism revenue, proportion of tourism, transportation convenience and tourism infrastructure of cities above the prefecture level in Chinese mainland.
Net Red City "Metamorphometer"
Chongqing is not only the world's largest shanshui city, but also a famous historical and cultural city in China, with rich tourism resources, complete types, numerous quantities and distinctive characteristics. However, these natural and cultural scenery, for Chongqing tourism, is only the icing on the cake, Chongqing tourism can really catch fire, or benefit from the development of short videos.
The image comes from the official website of the Chongqing Municipal People's Government
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Catch a short video
Through observation, it can be found that the name of Chongqing's internet red city has emerged with the rise of short videos.
Once, the traditional marketing model of the publicity mouth only in the hands of a few people, and will also be limited by regional, time and other factors, the audience range is relatively narrow, and the mobile Internet has changed all this, short video has social attributes and display characteristics, as well as the convergence of user population and traffic pool, become an excellent advertising and marketing window, from 2016, the mainland's short video market rapid expansion, strong growth in user scale, during this period, Chongqing also hitched a ride on the short video outlet.
In 2018, in the "Short Video and City Image Research White Paper", Chongqing was rated as the most popular "Douyin City", from the total number of broadcasts, Chongqing jumped to the top of the list, the total number of city image-related videos played reached 11.36 billion times, according to the Data of the Chongqing Municipal Tourism Development Commission, chongqing received a total of 17.3575 million domestic and foreign tourists during the "May Day" holiday that year, an increase of more than 25% year-on-year, ranking third in the country.
The impact of short videos on Chongqing tourism can be seen from the case of Hongya Cave, in fact, Hongya Cave has been in business as early as 2006, and its founder He Yongzhi once said in an interview, "After five consecutive years of losses, it was only after turning losses into wins." And Douyin changed all this, due to the god-like Spirited Away scene, Hongya Cave became one of the most popular attractions in Douyin in 2018, when the number of tourists during its Dragon Boat Festival reached 173,500, an increase of 143.3% year-on-year, and the May Day holiday jumped to the second most popular attraction in the country.
During this period, Chongqing Liziba "Through the Building" Light Rail, Eling No. 2 Factory Cultural and Creative Park, and Yangtze River Ropeway have also become popular on Douyin, attracting countless tourists, and these attractions have collectively promoted Chongqing to become a popular city.
From "Influencer" to "Long Red"
However, short videos are only the traffic passwords of internet celebrity cities, and Chongqing can maintain its long red, which is inseparable from the blessing of the following factors.
Film and television marketing blessings
In terms of film and television marketing, Chongqing is one of the best, in 2016, the movie "Passing Through Your World" was called Chongqing tourism propaganda film, attracting tourists from all over the country to "pass by the world in Chongqing", truly interpreting "a movie fire a city", after seeing the role of the film on the city's brand building, the flow of people, etc., the Chongqing Municipal Government spared no effort to support the crew to shoot, in 2019, the Chongqing Municipal Government played out "Bring the script to Chongqing, other things to me" According to the official information, in 2019 alone, more than 200 crews were filmed in Chongqing, and Chongqing has also become one of the hottest film locations in the country.
Even if you have not been to Chongqing, through the invisible "advertisements" of films such as "Young You", "Captain China" and "Assassination of a Novelist", everyone has seen the magic and charm of the city of Chongqing.
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The most popular tourist city
Tourists to travel, want is to relax and happy, as the "soft power" of tourism public services are perfect and humanized, for the development of the tourism industry is particularly important, and Chongqing in terms of service, can be described as a ride.
For example, during the National Day in 2019, the Chongqing Municipal Public Security Bureau and the Municipal Commission of Culture and Tourism issued a "warm reminder" to invite the general public to travel at the wrong peak and leave more space for foreign tourists.
General holidays during the Hongya Cave crowded, for the safety of tourists and tourism experience, Chongqing directly sealed a bridge for tourists to enjoy; after Liziba became a popular attraction, in order to meet the shooting angle of tourists, Chongqing specially built an observation deck for this purpose, Chongqing's various initiatives have been praised by netizens as "China's favorite tourist city".
According to the "2021 National Tourism Service Quality Survey Report" released by the China Tourism Research Institute, Chongqing ranks at the forefront of the country in terms of tourist satisfaction.
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The improvement of transportation facilities
Convenient transportation is the premise of the development of the cultural tourism industry, and the reason why Chongqing can attract so many tourists is inseparable from the improvement of transportation facilities. During the "13th Five-Year Plan" period, the total length of highways in Chongqing increased by 40,245 kilometers, an average annual growth rate of 5.2%, and 3A-level tourist attractions have three or more highway connections. In terms of expressways, the "three rings and twelve multiple lines" expressway network has been basically completed, and the density of road network per 100 square kilometers has reached 4.13 kilometers, ranking the forefront of the western region. In terms of railways, the railway operating mileage in Chongqing is 2394 kilometers, an increase of 465 kilometers over the end of 2015, an average annual growth rate of 4.4%.
Image from pexels
In terms of aviation, Chongqing's "one big and four small" transport airport system has been fully formed, and in 2020, the passenger throughput of the entire civil airport will reach 36.38 million passengers, an increase of 10.0% over the end of 2015, and Jiangbei International Airport has become the first airport in the central and western regions with three runways and three terminals running at the same time, in addition to the completion and operation of Wushan Airport, and the first flight of Fairy Mountain Airport.
Nowadays, it is difficult to become an Internet celebrity city, and it is even more difficult to become a long red city, and Chongqing's various initiatives in tourism are really worth learning and improving from peers.
Note: Some of the information comes from the Internet, this article is only for learning and exchange, if there is infringement, please contact to delete.