On January 15, 2022, the senior management of Zhuyeqing Industry Company and 39 OTC Business Department gathered in Guangzhou to hold a symposium on strengthening cooperation and seeking common development, and conducted in-depth discussions on key cooperation projects in 2022.
The meeting was first reported by the relevant person in charge of Zhuyeqing Industry Company on the project cooperation plan and the customized mode of Qingxiang Innovation Center; and the relevant person in charge of the Sanjiu OTC Business Department reported on the custom product design ideas and schemes of Sanjiu-ZhuyeQingjiu.
The meeting also analyzed the concept of the tavern in the project, the internal logic of the appearance of the customized products, and studied and discussed the incentive mechanism of the next project team.
Yan Wei made a seminar speech, put forward the positioning of customized products, put forward the new health needs of consumers from the perspective of modern Chinese medicine, and explained the channel advantages of Sanjiu and the key layout of future project work from the perspective of four key elements.
Yang Bo listened carefully to the exchanges and speeches between the two sides. She said that today's meeting is a meeting of cooperation and development, laying the foundation for zhuyeqing and Sanjiu to deepen cooperation and achieve long-term win-win results. At the same time, the three keywords of "relationship", "demand" and "user" are elaborated.
The first keyword is "relationship", starting from the essence of marketing, bamboo leaf green wine will empower sanjiu valuable customer relationships, become a high-end healthy wine for maintaining customers, and further establish a carrier for maintaining customer relationships and their circles;
The second keyword is "demand", starting a customized service model, Zhuyeqing will work with Sanjiu to meet the health needs of core customers and set up exclusive supporting services for the pharmaceutical system;
The third keyword is "user", for the positioning of mainstream consumer groups, do a good job in the price system, consumption scenarios, brand appeal system planning, especially exclusive customized products, to subdivide the scene and model, to tell the zhuyeqing "every gram is value" product story. Source: Fenjiu Rong Media