Understanding industry trends and grasping the pulse of the times, we can find ourselves to find a rising platform and use accurate efforts to obtain the greatest benefits in life. In previous articles, I learned about what an industry is, several stages of development in an industry, and the impact of industry choices on our career development.
So, how can you quickly understand an industry? What are the channels through which we can obtain information? Today we will talk about this topic.
1. Understand the industry with questions
Before studying the industry, be sure to ask yourself a few questions. With questions in mind, we are able to focus more on the information we want to get, rather than being overwhelmed by the sheer amount of information and ignoring the point.
We can ask ourselves a few questions:
(1) What kind of products or services does this industry offer?
(2) What kind of customer needs does such a product or service meet? What problem was solved?
(3) How big is such a market demand? How big is the current industry?
(4) What is the stage of development of the industry? What is the demand for talent?
(5) What is the best company in this industry?
(6) What is the industrial chain of this industry? Who is the upstream supply chain? Who are downstream consumers?
(7) In this industrial chain, who has pricing power?
2. Obtain industry information through multiple channels
After we have identified the industry to be studied, we can obtain more comprehensive industry information through the following channels to answer our concerns.
(1) Report website. Some websites specialize in publishing industry research reports, providing a large number of detailed research data, which is very valuable for reference and time-sensitive.
Like what:
Ali Research Institute
Insight Research Report
PwC
iResearch
(2) The official website of the enterprise. In the official website of the key enterprises in the industry, we can also see the latest developments in the industry and the analysis of the development of the industry. At the same time, through the analysis of the company's financial reports, we can also see the development trend of the industry.
(3) Industry associations. Each industry will have its own association, through the channels of industry associations, you can also understand the industry policies, development trends and future development trends. For example, the Automobile Industry Association, the Internet Industry Association and so on.
(4) Industry media. Some media focus specifically on an industry, we can find industry media through search, find industry media on the Internet, and learn about an industry by watching review articles and the latest industry news.
3. Find the leading enterprises in the industry
Some leading enterprises are the vane of the development of the industry, and understanding the information of these enterprises plays an important role in grasping the development trend of the entire industry. So how can these businesses be found?
(1) Ask people in the industry. People who have worked in an industry for many years have a deeper understanding of the industry. If you want more information after that, in fact, finding a friend in the industry to understand is the most convenient way.
(2) Network query. By gathering information and looking at the ranking of enterprises in the industry, this data information is also easy to find.
(3) Look at the investment direction. Through the investment reports of financial institutions, we can also see the judgment of professionals on the development of enterprises, so as to know which enterprises have more potential and competitive advantages in the industry.
As ordinary job seekers, we do not need to conduct professional industry analysis, and we may not have the time, energy and knowledge reserves. However, through these simple steps, you can have a general understanding of an industry and will not blindly choose when applying for a job.
In an industry with promising prospects, our efforts will be more effective.