Take a set of festive "New Year photos", and the business of Changsha Fast Fashion Photo Studio near the Spring Festival is booming

Sanxiang Metropolis Daily all-media reporter Bu Lan intern Wang Pu

"Since the birth of the child, I have taken family portraits with my family every year to keep a souvenir and witness the growth of the child, which is now the eighth year." On January 20, Ms. Zheng, a resident of Changsha, said so.

Just over ten days away from the Lunar New Year, wearing new clothes, placing New Year goods, cutting new hairstyles... The taste of the new year is getting stronger and stronger, and the streets and alleys of Changsha are also injected with full of joy. When the New Year comes, many people will choose to use a New Year's photo to end last year and freeze a new image. Some fast fashion photo studios have also seen a significant increase in foot traffic, with some even having to book a week in advance.

Orders are scheduled before Chinese New Year's Eve, and reservations need to be made a week in advance on weekends

On January 20, at the Changsha Cocoa Photography Studio near Wuyi Avenue, even at 3 p.m. on weekdays, there was an endless stream of customers waiting in line to make up.

"The correct way to open the Year of the Tiger is to take a set of Chinese-style photos." Mr. Pang of Changsha Coco Film Photography Studio is busy showing samples to customers, "During the New Year, the daily reception volume of the store has increased by about 20% compared with usual, and the customers are mainly young people after 90 or 00." All products can be selected after shooting, but because the order volume at the end of the year is large, it may take 3-5 days to take the film. The more refined photos you have, the longer the time it takes to take them. ”

Mr. Pang told reporters that the store's best-selling is personal New Year photos, which can shoot nearly 100 sets a day, "Our store contains makeup and clothing, shoot 20 photos, select 1 piece of refinement, and sell from 300 yuan." The couple nine palace grid is 750 yuan, which can be refined 9 pieces, and the family portrait is from 499 yuan. ”

Because it is close to the New Year, many stores have been full of reservations. Ms. Ye, the person in charge of Duo Ai Film House, said that if the store makes an appointment for filming, it is about 2-3 days in advance on weekdays and one week in advance on weekends, "Our orders this year are lined up to the day before Chinese New Year's Eve, and there are even customers who return to the north." ”

Ms. Ye said frankly that the main product in the store is a family portrait, for example, the best-selling is a family portrait with a package price of 2888 yuan, you can choose two sets of clothing, a total of 60 negatives, refined 24. Coupled with the production of albums and photo frames, because of the large number of orders for the New Year, it takes about a month to take the film.

With photography as the core, fast fashion photo studios are forming an industrial ecology

The development of fast fashion photo studios has also led to the rapid growth of photography companies.

According to the data of Tianyancha, the annual registration growth rate from 2015 to 2020 has always remained above 20%. Among them, in 2020, more than 529,000 photography-related enterprises were added to the mainland, and the annual increase reached a record high. As of December last year, 766,000 new related enterprises have been added to the mainland, and there are currently more than 2.7 million photography-related enterprises in the mainland.

Ms. Yu, who has been engaged in the photography industry in Changsha for more than ten years, believes that with the continuous upgrading of consumption, young people pay more attention to the ritual and personalized expression of life, and this fast fashion photo studio has only emerged in the past 5 years, "Unlike the traditional photo studio, fast fashion photo studio pays more attention to the sense of experience, their process is faster, faster, and more adapted to the current social media." ”

"Even with photography as the core, an industrial ecology has been formed." For example, many stores have set up aesthetic courses such as photography and makeup. In terms of marketing, it is also more innovative, designing different themes through different time nodes, such as Christmas we will launch Christmas art photos, and then accelerate the exposure of activities through the production of traffic influencers, Weibo and other topics. Ms. Yu said.