BYD's "electric bus", which can be said to be the world's most famous pure electric bus car, has been exported to more than 100 countries around the world since its listing, and its K series pure electric bus is as high as 4.8 million yuan, even so, it has not stopped global customers from pursuing it.
In the past two years, affected by the epidemic, many well-known car companies in the world have faced sales pressure, and some brands have even lost money, such as South Korea's Hyundai Motor, The United States' Ford Motor, and French Peugeot Automobile have all suffered losses to varying degrees. Under this crisis, the above car companies have cut wages and laid off employees, while closing non-essential production plants, in order to survive this crisis.
However, BYD Automobile did not cause sales decline or losses due to the epidemic, but on the contrary, it rose all the way up to the difficulties and continued to maintain a growing trend. IN THE FIELD OF ELECTRIC BUSES, BYD HAS ACHIEVED DOUBLE-DIGIT GROWTH MOMENTUM FOR THREE CONSECUTIVE YEARS, AND ORDERS ARE FROM MANY COUNTRIES AND REGIONS AROUND THE WORLD.
Among them, at the beginning of 2020, the "Los Angeles Government" of the United States purchased 134 BYD electric buses at one time, and Keores, the largest bus group in the Netherlands, ordered 253 units, in addition to 78 units ordered by Unibuss in Norway and 79 units from Sweden's Bergkvarabuss.
Later, in the middle of 2021, BYD electric buses ushered in a big explosion, and at the beginning of the year, it received orders for 596 electric buses from the "Colombian government", which is also the largest order obtained by BYD in recent years, with more than 1,000 sales. From this, we can see that the strength of BYD Automobile is actually much stronger than we think.
Dutch "bus driver" vs. BYD's evaluation
"Netherlands" and "BYD" cooperation is not the first time, as early as ten years ago, the Dutch airport has purchased a batch of BYD electric buses, these electric buses are specially used as shuttle buses in the Dutch airport, so some Dutch BYD "bus drivers", BYD bus cars have a deep feeling. These drivers all agreed that BYD buses have "two distinct advantages."
The first is the "power system", as we all know, BYD is an energy company that started with battery technology, and the chairman Wang Chuanfu is a full-fledged technology expert, graduated from the Department of Physics of Central South University, he has a clear understanding of the prospects and technical characteristics of new energy.
At the beginning of its establishment, many people are not optimistic about the development of "new energy", and Wang Chuanfu has never given up, but also continues to increase research and development efforts, in 1997, BYD battery technology was a great success, annual sales exceeded 100 million yuan, since then all the way to the top, has won motorola, Nokia, Samsung and other well-known brands of battery supply orders, 2003 BYD into the automotive field, the first self-developed model "BYD F3" just listed, it received a lot of praise from the market, And it became the highest-selling domestic automobile brand that year.
Since then, BYD has successively launched a number of models, and increased the research and development of electric vehicles, since 2009, a large number of superior performance BYD electric vehicles have been listed, BYD F3DM, BYD electric bus K9, BYD Tang, BYD Han, each of which can be called a classic model.
The reason why the above models are recognized by volkswagen is because of BYD's "battery technology", and now, BYD's battery technology is leading the world, especially BYD's original blade battery, far ahead of its peers, and even the luxury brand Mercedes-Benz has to choose to cooperate with BYD to accelerate its own transformation and upgrading. From this, it can be seen that BYD's battery technology is indeed extraordinary.
The second is BYD's "complete industrial chain", many foreign customers in the choice of a new brand, the first will look at whether the brand's industrial chain is complete, if only by spending money to buy technology, and then in assembly for sales, this brand, is not competitive, and foreigners will certainly not buy this company's products.
BYD is the real sense, with a complete industrial chain of the car brand, starting from the initial battery technology, step by step reserve technology, after decades of iterative upgrading, there are today's achievements, today, BYD has formed from, auto parts production, core battery technology, vehicle intelligent manufacturing as one of the super car enterprises, last year, BYD's annual sales reached 730,000 vehicles, of which, new energy vehicle sales of 593,700 vehicles, ranking first among domestic brands. And all this is inseparable from BYD's strong "industrial chain".
In addition to the above advantages, foreign customers have also put forward some of BYD's shortcomings, such as BYD's design style, many foreign customers think that the exterior design of BYD cars is a bit old-fashioned, especially in terms of cars, and The cool appearance of European and American cars is compared, BYD is lagging behind a lot.
In addition, BYD's publicity is also very small, in foreign airports, train stations, shopping malls and other public places are full of Volkswagen, BMW, Toyota and other brands of advertising, almost can not see BYD car advertising, and this, but also greatly affected the perception of foreign customers, they will think that BYD is a new brand car, may not be very strong.
Through the above information, we can know that although BYD has achieved good results abroad, it must continue to work hard and strive to surpass Germany, Japan, the United States and other car companies in an all-round way.
However, with the current development trend, BYD's market competitiveness is still very good, at least in the field of new energy vehicles, in order to gain recognition from many countries around the world.
Summary: Nowadays, the automotive industry is accelerating the transformation, some countries have even launched a "fuel vehicle" plan, in this change, Germany, Japan, the United States and other countries of car companies have stepped up the layout of the new energy field, and this, but also for the mainland new energy vehicle companies to bring new opportunities, perhaps, in this change, the mainland a number of new energy vehicle groups will completely change the current global car market pattern.