During this year's National Day holiday, the supply and demand of the consumer market are booming, the vitality of travel is fully released, the travel radius is significantly expanded, and the cultural tourism is hot, travel is booming, and consumption is booming. The number of orders for Didi taxi during the holiday will increase by 15% year-on-year in 2023, and the Golden Week travel will hit a record high. Big cities continue to lead the way in a variety of travel modes, with various "treasure towns" driving the demand for taxis in third- and fourth-tier cities to increase by 130% compared with the pre-holiday period, and the demand for taxis in tourist attractions such as ancient cities and ancient towns increased by 111% compared with the pre-holiday period.
The first-line and new first-line travel demand continues to lead the "treasure town" and leads the way to travel in other places
Compared with last year's National Day, Chongqing, Dongguan, Wuhan and Changsha entered the top 10 cities in terms of taxi demand during the National Day holiday this year. The demand for night travel during the National Day holiday increased by 42% compared with the pre-holiday period.
Didi Hitchhike travel data shows that the number of orders for Didi Hitch during this year's National Day holiday increased by 202% compared with before the holiday. The five cities that use Didi Hitch the most during the National Day holiday are: Chengdu, Dongguan, Guangzhou, Shenzhen, and Chongqing.
In November this year, all kinds of "treasure towns" continued to break the circle, and the demand for non-local taxis in third- and fourth-tier cities increased by 130% compared with before the holiday. Compared with May Day, Xinjiang Altay, Heilongjiang Yichun, Sichuan Aba, Inner Mongolia Hulunbuir, Yunnan Diqing, Jilin Baishan, Gansu Wuwei and other places have increased by more than 160% per day, becoming autumn resorts during the National Day holiday.
Compared with last year's National Day holiday, the average daily demand for taxis in the five cities of Xishuangbanna in Yunnan, Dehong in Yunnan, Zhangjiajie in Hunan, Pu'er in Yunnan and Liaocheng in Shandong has increased by more than 50%, becoming the characteristic cities of taxis in other places this year.
The eleventh intangible cultural heritage scenic spots are particularly hot, and the "old" scenic spots present "new" highlights. The demand for taxis to tourist attractions such as ancient cities and ancient towns increased by 111% compared with before the holiday. Under the popularity of "Black Myth · Wukong", Xiaoxitian Scenic Area in Linfen Xi County continued to heat up, and the demand for taxis increased by more than 14 times year-on-year, an increase of 577% compared with before the holiday.
Some major sporting events also cover the National Day Golden Week. The 2024 WTT China Grand Slam drove a 96% year-on-year increase in demand for taxis at Shougang Park in Shijingshan, Beijing, and the demand for taxis to watch the 2024 China Open tennis tournament at the National Tennis Center during the holiday increased by 796% compared to before the holiday.
Long holiday catalyzes the further exploration of the time and space boundaries of travel, and orders for special cars and pets increased by 125% year-on-year
The relaxation of "one-stop" slow travel has become a major feature of this year's National Day holiday. Compared with before the holiday, the demand for taxis at 7-9 o'clock decreased, and the morning peak of taxis moved to the "afternoon peak", and the demand continued to rise after 9 o'clock and was higher than usual, and broke out in the evening peak.
"Segmented" travel is another highlight of the National Day travel, the travel highs are mainly concentrated in the 1-4 days, the first half of the holiday travel, gatherings, the second half of the "recovery of energy" is the mainstream travel trend of the National Day holiday. Didi Chuxing data shows that the demand for leisure and entertainment taxis continued to remain high for 1-4 days.
The long holiday not only makes the travel time more relaxed, but also stimulates the expansion of the travel radius in space, and the orders for long-haul travel more than 1,000 kilometers between the resident city and the destination city have increased by 27% compared with the May Day holiday.
Compared with last year's National Day holiday, the orders of users using the "pet-friendly and non-refusal" Didi car with pet travel service increased by 125%, of which Shanghai, Beijing, Hangzhou, Shenzhen, and Chengdu are the top 5 cities with pet travel orders on this year's National Day.
Didi's customer service assisted users in recovering more than 23,000 lost items during the National Day holiday, recovering nearly 18 million yuan in economic losses. During the holiday, the customer service received a total of 2,738 calls to the "Taxi for the Elderly" hotline to provide convenient travel services for silver-haired users.
The demand for long-term rental car rental during the holiday is prominent, and the number of charging orders increased by nearly 7% year-on-year
The car rental market for the National Day holiday continues to be strong this year, with Didi Car Rental's holiday car rental orders increasing by 65% year-on-year, among which the demand for long-term rental is particularly prominent, with orders of more than 4 days as high as 60%. Car rental demand in tourist cities such as Beijing, Chengdu, Xi'an, Guangzhou and Haikou ranked among the top five, while Xuancheng in Anhui, Ulanqab in Inner Mongolia and Wuzhong in Ningxia grew the fastest, increasing by about 308%, 300% and 260% respectively compared with the Mid-Autumn Festival.
Didi refueling data shows that the number of refueling orders nationwide increased by 22% compared with weekdays, and the demand for refueling in cities on popular routes such as Shantou, Jinan, Huizhou, Foshan, and Dongguan increased significantly.
Xiaoju charging data shows that the number of charging orders nationwide increased by 67% year-on-year. Charging demand in popular cities such as Jinan, Chengdu, Nanning, Suzhou and Taiyuan climbed by 196%, 160%, 158%, 114% and 106% respectively. On September 30, the accelerated charging function of Xiaoju Charging ushered in the peak of use, with the number of starts increasing by 22% compared with normal days, saving time and accelerating power by nearly 20%.
For those who don't want to be stuck to a fixed route, in addition to self-driving tours, chartered cars are also a good option for independent travel. During the National Day holiday, Didi's chartered bus orders increased by an average of 318% compared with September. In terms of the type of package order, 8 hours of 100 km, 8 hours of 200 km and 10 hours of 250 km are more popular with users, and the long-term package can relatively better meet the needs of the majority of users for holiday travel. In terms of the geographical distribution of orders, 52.4% of chartered orders were made in transportation hubs such as airports, railway stations, hotels and scenic spots, and popular tourist areas, while the top five chartered cities were Beijing, Chengdu, Hohhot, Hangzhou and Shanghai.
New Trends in Cross-City Travel The station bus "exploded" into a tourism-themed bus
Taking the train to Lhasa, crossing the mountains and crossing the sea to visit Fuxia, more and more people choose to use the most beautiful railway to connect their holiday journeys, and experience the travel mode of "people sit in the car, and the car travels in the painting".
Didi Ticket's train ticket data shows that the number of train ticket orders was 1.5 times that of the same period last month. Among them, Xiamen-Fuzhou, Ningbo-Hangzhou, Zhengzhou-Luoyang Longmen have become popular viewing routes. The number of air ticket bookings increased by about 114% month-on-month compared with the previous month, and the "reverse tourism" continued to heat up niche tourist cities, with the number of ticket purchases at regional airports represented by Feidong Bailong Airport, Nantong Xingdong Airport and Wenzhou Longwan Airport increasing by 300% month-on-month.
In order to further combine the characteristics of local cultural tourism, Didi Station Bus joined hands with a number of guest companies to launch a "city-limited theme" easter egg bus before the festival. During the National Day holiday, the number of buses at Didi stations increased by 95% compared with the pre-holiday period, among which Guangzhou-Shenzhen, Kunming-Wenshan, Nanchang-Jingdezhen, and Zhengzhou-Xinmi were popular routes.
Didi Enterprise Edition has opened up the one-stop travel and business travel service of "car-ticket-hotel-train ticket", and has also become a worry-free choice for professionals to travel privately. During the National Day holiday, personal travel orders from Didi Enterprise increased by 159% year-on-year, and the three most popular domestic tourism cities for professionals were Shanghai, Beijing and Guangzhou. When booking a hotel, users most often choose tags such as "negotiated price", "business travel exclusive", "good taxi" and "hotel points" to help them make efficient decisions and travel affordably.
11. Hong Kong's demand for taxis doubled, and the demand for overseas use of international taxis rose 214%
Driven by travel check-ins, Hong Kong's travel demand has shown a clear growth trend, and Didi has increasingly become a travel choice for mainland tourists to Hong Kong. During this year's National Day holiday, the demand for taxis using Didi Chuxing in Hong Kong increased by nearly 100% compared with the pre-holiday period and nearly 20% year-on-year. Among them, the demand for taxis from October 1 to 4 was the strongest, doubling from before the holiday; Popular attractions such as Hong Kong Disneyland, Ocean Park, Victoria Peak and Avenue of Stars have seen a surge in demand for taxis, up more than 6 times from before the holiday.
During this year's National Day holiday, the demand for domestic taxis by inbound users using Didi increased by 87% compared to last year. Among them, the most popular cities for inbound users are Shanghai, Shenzhen, Beijing, Guangzhou, Zhuhai, Chengdu, etc.; Popular taxi destinations include: Shanghai Bund, Beijing Houhai, Chongqing Liberation Monument, Zhangjiajie Wulingyuan-Tianmen Mountain, Hangzhou West Lake, etc.
Chinese users continue to be popular for outbound travel, and the demand for ride-hailing using Didi Chuxing International overseas has increased by 214% year-on-year. Australia Sydney and Melbourne, New Zealand Auckland, Egypt Cairo, Japan Tokyo, Osaka and Okinawa have become popular areas for Chinese users to travel overseas, and the demand for ride-hailing has increased by more than 150% year-on-year.
During the National Day holiday, travel gave full play to the leverage role of "consumption leverage", and the demand for "experiential" consumption increased significantly, and showed the characteristics of "one-stop" slow travel with a sense of relaxation, "segmented" travel, and the favor of intangible cultural heritage scenic spots, which fully confirmed the broad space, strong resilience and positive vitality of the mainland consumer market.