In the eyes of practitioners in the live streaming industry, the recent may be a day worth celebrating, because The old Luo, known as the "industry lamp", Luo Yonghao is about to leave the industry and return to the technology world to the next platform for development.
In less than two years of live streaming with goods, Lao Luo is also a full record, although not like the industry giant Li Jiaqi a live broadcast to bring tens or tens of billions of sales, but he has paid off all the high debts he owes, once again showing the world how profitable live streaming is.
Of course, this is not our main topic today, while congratulating Lao Luo on getting out of the sea of suffering, Luo Yonghao once again showed his next move when replying to a Weibo that misses the hammer mobile phone: returning to the technology industry after a few years, entering the next generation platform, and even adding a paragraph very intimately (Note: "The next generation platform" is not the broken "meta-universe" that Xiao Za said).
Lao Luo is not the first time to make a similar statement, before lao Luo has repeatedly said on different occasions and on Weibo that as long as his debt is paid off, he will return to the technology world. At that time, many hammer technology fans were waiting for it, hoping that Lao Luo could return to the mobile phone industry and establish "hammer technology" again.
However, Lao Luo, who has been planted once in the mobile phone industry, is also clearly targeted this time, bluntly saying that he wants to enter the meta-universe market, but it shows that it is not "the meta-universe as Zuckerberg and others call it, but a broader platform." Why has Lao Luo repeatedly reiterated that his "path" is different from that of Zuckerberg and others? What industry does he really want to enter?
Luo Yonghao returned
Although many readers may be bored with the term "metaverse" and think that it is a term used by a technology company to harvest "leeks", as an absolute hot spot in the technology industry in recent times, no one can ignore its existence. And, as more and more companies begin to venture into this space, we must also maintain our attention and understanding of this field.
In Zuckerberg's vision, the metacosm will be a large virtual community, becoming the "second world" of users, and the Meta company that created this large virtual community will be the "manager" of this field, easily sitting on huge profits. In short, it encircles a subset of humans into The Meta's world, continuously absorbing and serving the value generated by these users.
In this regard, the initial attitude of Lao Luo was: "I don't believe that the metacosm will become the future (the game is just a game)... But it doesn't matter, my judgments about the future are often wrong." Interestingly, 5 days after saying this, Lao Luo forwarded a tweet from a Twitter host on Weibo, and "punched himself in the face" and said: "Looking at my next project like this, it is also a so-called 'meta-universe company'." ”
Did Lao Luo really "punch himself in the face"? Yes and no, from the tweets forwarded by Lao Luo and the follow-up remarks, Lao Luo may want to enter the field of AR and VR devices. Compared with the mobile phone market that has entered the hell mode, although the concept of AR and VR has existed for many years, there is no real benchmarking company, and under the spring breeze of the "meta-universe", a large number of investors are staring at this industry and are waiting for the emergence of the next goal.
Therefore, if Lao Luo chooses this moment to enter, in fact, it is similar to the timing of his entry into the smart phone market, although some companies have occupied a lot of market share, but there are still a large number of minable user groups, that is, the so-called blue ocean.
In fact, readers who are familiar with Lao Luo will have an inexplicable sense of familiarity after reading a series of recent developments of Lao Luo. First mocked the industry predecessors and giants, and then played their own new theory, and then announced that they would enter related industries and attract investment to grow momentum, from Lao Luo's Weibo point of view, it has now come to the third stage, and the fourth stage will begin in the next year.
This set of processes is the same as the operation of Lao Luo's entry into the mobile phone market, except that the company that complained about it changed from Apple to Meta, the character changed from Cook to Zuckerberg, and the theory of publicity also changed from a unique design and system to a "meta-universe", and then only need to pull some old employees to enter the industry to attract investment.
Now Xiao Lei can't judge what kind of impact Lao Luo's entry into the "meta-universe" will bring, but one thing is certain that the future "meta-universe" market should not be without news, just like the mobile phone market in the past had hot news every three to five under the agitation of the hammer.
Lao Luo's metacosm
No matter how many lao luos say it, it is basically certain that Lao Luo's next goal is the "metacosm", but since he said that his "metacosm" is different from Zuckerberg's "metacosm", where is the difference? Could it be that Lao Luo's "metacosm" is not a virtual space, but a virtual "hammer"?
Of course, this is just a joke, Lao Luo's metacosm has actually had a certain explanation of his own, and quoted Shaan Puri's point of view to explain, Lao Luo believes that the future "metacosm" is not a closed virtual space, but the real world.
In simple terms, it is to turn the real world into a "metacosm", allowing users to seamlessly switch between reality and illusion, and digital communication will replace material communication as our main way of life. Shaan Puri's article argues that in fact, the future of the meta-"metacosm" is not in the virtual space, but in the real world, and when people find that their social, entertainment and even daily needs rely on digital networks, the real world essentially becomes a huge "metacosm".
Compared with Zuckerberg's "metaverse", the metaverse described by Shaan Puri is obviously larger, after all, no matter how perfect and huge the virtual space is, it cannot be compared with the real society that has developed for thousands of years, so Lao Luo will say that Zuckerberg's "metacosm" is only a pediatric.
In Shaan Puri's concept, most tech companies are doing today to contribute to the development of the "metacosm.". Online shopping, online social networking, remote office and other areas extended by digital networks are all the puzzles of Shaan Puri's "metacosm", and when all the puzzles are in place, the "metacosm" will become a reality.
Since Lao Luo agrees with The Concept of Shaan Puri, the "metacosm" he envisions actually coincides with Apple's idea to some extent. Although Apple does not like to mention the concept of "metaverse" internally, Apple CEO Cook also believes that enclosing people in virtual space is not the future that Apple wants, but with the help of AR and other technologies, virtual and real space will meet and merge, and people will live a good life in the real world with the help of virtual reality technology.
From the perspective of Apple's future vision of the application scenario of AR devices, it is actually very similar to the "metaverse" envisioned by Shaan Puri, that is, using AR technology to enhance users' interaction with the real world, including but not limited to education, creation, industry, business and other fields, the future positioning of Apple AR devices is not a "game device", but a productivity tool, the same as the current Microsoft HoloLens.
Xiao Lei feels that the meta-universe hardware company that Lao Luo plans to build may also develop a similar device, a virtual reality device that can improve productivity and increase work efficiency, so it seems that Lao Luo has circled a circle and the result is entangled with Apple, to some extent, it is also a "bad luck".
However, Ray also had to admit that the "metaverse" described by Shaan Puri and Lao Luo was more attractive than the "metacosm" described by Zuckerberg, and more likely to succeed. Zuckerberg's "metaverse" not only needs to solve many technical problems and improve a variety of technologies, including brain-computer interfaces, but also may face resistance from the real society.
Lao Luo's metaverse is already being built to some extent, and they do not intend to replace the real world, but to make changes based on the real world, so that virtual reality technology can become a tool to improve the efficiency of the overall society, rather than a weapon to crush the physical economy.
In fact, many people in related industries are worried about Zuckerberg's "metacosm", afraid that people hiding in the virtual space will lead to a significant regression of the physical economy, which will cause a variety of social and economic problems. After all, for most people, the temptation to get an imperial experience for some money is hard to refuse.
However, it is still too early to talk about the metacosm, whether it is the immersive "virtual metacosm" or Lao Luo's augmented reality "metacosm", it is still in its infancy. Therefore, whether Lao Luo's meta-universe company can succeed, this question Xiao Lei can not answer, can only hope that the future of this company will not repeat the history of hammer technology.