Nowadays, if you want to sell the car well, you must not only have excellent product strength, but also make efforts in marketing, because with the intensification of market competition, the era of "wine is not afraid of deep alleys" has long passed, and good cars must also rely on shouting. And today's marketing methods are also diverse, as we all know, rejuvenation is the general trend of consumption, if you want to win the favor of young people, the most important thing is to play with them and mingle.
As a result, the Buick brand created the Veyron Pro "Manic Paradise" for the young people of the Z generation, and on September 26, 2021, the "Manic Paradise" was officially unveiled in Chengdu Jinhua Wanda Plaza, and the Nanjing Station activity was just launched on November 13. The warm, cool and family-friendly Buick Veyron Pro and Veyron Pro GS not only performed the vibrant feast of design and technology on the spot, but also created a "manic" party for young people that integrates fashion elements such as fashion brands, e-sports, and street sports.
Cool players can experience the Buick Veyron Pro GS modified car at zero distance, watch extreme parkour on the street, interact with the "Peace Elite" game and other exciting activities, and explore the infinite possibilities of youth in a joyful atmosphere. From now until November, "Manic Paradise" will be in a total of 15 cities across the country, consumers can learn about the event through the Buick official website www.buick.com.cn and iBuick APP, and "everywhere happy" with buick Veyron Pro.
Buick Veyron Pro "Manic Paradise" draws inspiration from popular symbols, and the site design connects "happy" with piping elements and airdrops "happy" to the city through parachutes. Enter the "Manic Paradise", the street extreme parkour players on the opening show take a horizontal leap over the Veyron Pro, igniting the vitality of the scene instantly. In the "C position" of the venue, the audience can "punch in" the dynamic charm of Veyron Pro and Veyron Pro GS, and can also take a photo with the Veyron Pro GS modified car "ticket circle".
In addition, "Manic Paradise" cooperated with "Happy Lemon" to bring colorful drinks to the audience participating in the event, and also let young people further feel the "everywhere happy" lifestyle through dance troupe performances, trendy products and skateboard tide play displays, professional braided artists on-site design and weaving, etc. It is worth mentioning that as a strategic partner of the "Peace Elite Professional League" (PEL) in 2021, the Buick brand also set up a "Peace Elite" interactive area at the "Manic Paradise" site, inviting e-sports players to team up to "open the black" and enjoy more challenges and joys.
Based on insights into the preferences of young Gen Z consumers, the new Buick Veyron Pro and Veyron Pro GS were created by GM's global design and vehicle development engineering team to perfectly unify the trendy appearance and comfortable space through a new interpretation of Buick's "sculptural aesthetic" DNA. Veyron Pro GS also incorporates GS-exclusive design elements and comes with exclusive personalized sports suits, with more modification potential and exclusive customization fun for individual players.
At the same time, the new car is equipped with dual 10.25-inch screens and Buick's latest eConnect 3.0 intelligent interconnection technology to create a "always-on" smart cockpit for consumers. In terms of power, the new car is the first to be equipped with GM's eighth-generation Ecotec 1.5T engine, bringing more refreshing power performance.
As a new generation of models designed for Z generation users, the new Buick Veyron Pro and Veyron Pro GS bring more vitality and joy to every trip with comprehensive product strength. The Buick brand will also continue to pay attention to the car travel needs of young people, and bring them a more pleasant car experience while "circle powder" with product strength and word of mouth.