NetEase's IP adaptation game "Harry Potter: Magic Awakening" has once again appeared on the hot search.
"Liver and krypton, clothes are still particularly ugly", "Harry Potter: Magic Awakening" was unanimously condemned by players, #10,000 people resigned Harry Potter Magic Awakening Planner # on Weibo hot search first, and lasted for a morning, as of press time, the topic read more than 340 million, discussed 43,000.
Netizen @ Radish Zi Ma Ma A "Zen Studio please stop your fan's pendulum planning, NetEase please face up to the player's appeal" Weibo received more than 26,000 likes. She told CbN that the previous monthly activities of Harry Potter: Magic Awakening were generally a set of direct-sale costumes and a set of turntable costumes, but the Spring Festival event game set up a double turntable, "forcing Krypton" players, and the costumes were also defective.
In the game, players can dress up the character according to their own preferences, making the game character more special, and the costume is one of the very important elements. It is understood that a set of direct sale costumes for "Harry Potter: Magical Awakening" sells for 68 yuan, and the bottom of the turntable clothing needs to be about 1,000 yuan, because it needs to be obtained by drawing the turntable, and it is also random. At this Spring Festival event, two of the more popular cheongsams were placed on the turntable, and it would take about 2,000 yuan to get these two sets of clothes.
The design of the two turntables caused a large number of players to be dissatisfied, and after feedback, the game party changed one of the turntables, but @Radish Ma Ma said that although the change was not kryptonite, players needed to spend a lot of time playing games during the Spring Festival, "special liver can be obtained."
As a loyal player of "Harry Potter: Magical Awakening", @Radish Ma Ma has spent about 2,000 yuan in this game, "from the opening of the service to now there has not been a day without going online, and all kinds of activities are full every day".
At noon on the 20th, the "Harry Potter: Magical Awakening" team released an apology statement on Weibo, saying that it was the first time to reflect and optimize, and also gave a preliminary optimization plan for the activity and follow-up solutions.
As one of the most successful new games of 2021, Harry Potter: Magical Awakening has topped the IOS game bestseller list for 8 consecutive days since its launch, but the momentum has since stopped. According to a report by data analytics agency Sensor Tower, harry potter: Magic Awakens ranked fourth in the world's top mobile game revenue list in the month of release, with a revenue of $138 million (excluding third-party Android channels), but then fell to no. 9 in October, and has not been on the list since.
For Harry Potter: Magical Awakening, the Spring Festival traffic peak period is indeed an opportunity, how to get more players through event operation, is crucial to the subsequent profitability.
Just below the apology, some players suggested that they could "make everyone more engaged" by designing a contest, and got a reply from the official micro. One player said, "Krypton gold also understands, we must survive, but krypton gold at the same time the game side needs to enhance the player's sense of experience, if there is nothing new and brilliant, but also let the player Krypton gold is not reasonable." ”
In fact, the game that has been criticized for being too kryptonite is not only "Harry Potter: Magic Awakening", in the comment area, all major popular games have been clicked by netizens, including "Shine warm" under The Paper, Tencent's "Light and Night Love" and so on.
In the previous stand-alone era, the game was mainly bought out, most games were between 300-400 yuan, played after payment, and then basically did not need to kryptonite again. This one-time transaction model has fewer conflicts and is of guaranteed quality, but based on factors such as piracy and policy, this model has not developed in China.
After the rise of the mobile network, online games gave birth to a free in-app purchase model, which is also the mainstream game mode in China, players can play games for free, and then consume in the game clearance process. Although the experience threshold has been greatly reduced, in order to make a profit, the game party has continuously set kryptonite points, resulting in many players having deep grievances about domestic games and planners, and a word has been born - "kryptonite".
There are many kryptonite points in free games, including point cards, costumes, characters, props, combat strength, etc., taking advantage of human weaknesses, such as comparative psychology, gambler psychology, continuous positive feedback stimulation and other guidance consumption. At the same time, the free in-app game official will be equipped with a team to maintain the operation of the game, often new, such as new characters, skins, to maintain the freshness of players, so as to maintain the stable profitability of the game.
Relying on long-term operation, the in-game purchase model has more revenue than the buyout system. A game practitioner told First Finance that the number of consumers is a certain amount, and the benefits obtained by the buyout system are the same for each consumer, but under the in-purchase model, players can be distinguished, and a kryptonian gold gangster can contribute tens or even millions of dollars in income. The problem is that most free-to-play games focus on how to get players with kryptonite, ignoring that content is the primary productivity.