Peninsula all-media reporter Ge Mengjie correspondent Xianfeng
On the afternoon of January 18, the live broadcast of "Director Endorsement and Goods" entered Chengyang District. As an important part of the "Winter Tour to Qingdao" sponsored by the Qingdao Municipal Bureau of Culture and Tourism - "Hi Tour Qingdao Enjoy Winter" theme series of activities, "Director Endorsement and Bring Goods" with the help of the new form of online live broadcast and video with goods, invited the directors of the Cultural and Tourism Bureaus of various districts (cities) in Qingdao to enter the live broadcast room, introduce regional tourism resources and cultural tourism products to netizens across the country, provide preferential tickets, special rooms, discounted meal coupons, exquisite New Year products, cultural and creative products, etc., to help cultural and tourism enterprises bail out and promote online tourism consumption. It is understood that the live broadcast of "the director's endorsement and the goods" will last from January 12 to January 25. With online publicity and online experience to drive offline consumption, it has expanded more space for the integration of culture and tourism, further enriched the expression of cultural and tourism formats, and injected new inspiration for the high-quality development of Qingdao's cultural tourism industry.
On the same day, With the theme of "Sunshine Chengyang Fashion Cultural Tourism", Dong Xiaoming, member of the party group and deputy director of the Chengyang District Tourism Development Center, walked into the live broadcast room to take everyone to play in winter Chengyang. In the live broadcast room, Chengyang District recommended three Chengyang winter tour routes, and more than ten cultural tourism enterprises have also unveiled their top-brand products, through vivid image interpretation and interaction, not only marketing product advantages, winning the favor of consumers, but also further polishing the corporate brand.
In this live broadcast, Qingdao Xinjiang Wyndham Hotel, Qingdao Star River Hotel, Qingdao Fantawild Dream Kingdom, Cuilin Yunzhuang Country Paradise, Qingdao Xinfusheng Catering Group Co., Ltd., Qingdao Yujia Liquor Co., Ltd., Qingdao Fusheng Hotel, Qingdao Chengyang Blue Ocean Royal Hotel, Woolou Huahai Wetland, Qingdao Gloria Hotel, Xizhi Taozhai Nuclear Sculpture Studio, Zhang Shijian Face Sculpture Art Studio and Shangma Paper Cutting from Qingdao Taoyuanhe Culture Media Co., Ltd., Qingdao Lizi Fashion Culture Media Co., Ltd.'s Marine Lizi series of marine commodities and other Chengyang characteristic cultural tourism resources were concentrated.
Chengyang District is located in the central area of Qingdao City, leaning on Laoshan Mountain in the east and Jiaozhou Bay in the west, and is an important transportation hub for entering and leaving Qingdao. Chengyang District, which has just entered the main urban area of Qingdao, the mountains and seas are nestled next to each other, the eastern mountains, the peaks are beautiful; the central urban area, fashionable and vibrant; the western coastal area, the joy is continuous.
At present, Chengyang District has the largest high-end hotel cluster on the north bank of Jiaozhou Bay, with a total of 15 three-star tourist hotels or more, including two five-star hotels, namely Qingdao Xinjiang Wyndham Hotel, and this year's newly rated Qingdao Chateau Star River Hotel; there are 11 A-class tourist attractions above 3A level, including two 4A-level tourist attractions, namely Qingdao Fantawild Dream Kingdom and Qingdao Olympic Sculpture Culture Park.
In this regard, this winter, Chengyang specially launched three winter tourism routes, one is the "Chengyang Ice and Snow Happy Parent-child Tour" route, mainly based on Fangte Dream Kingdom, Cuilin Yunzhuang Village Paradise, Wool gully flower sea wetland, Baifu Xiangyuan; the second is the "Chengyang Strawberry Picking Rural Tour Route", mainly based on Xiangman Pastoral Garden, Luwochuan Aerial Strawberry Picking Garden; the third is the "Chengyang Enjoy new year flavor food" line, mainly to experience the Chengyang New Year goods collection, enjoy the Night of Chengyang, visit Chengyang Night Market, pin Chengyang cuisine.
Among them, in order to create a wide range of momentum for the Winter Olympics, Chengyang has created a new snow park project in Cuilin Yunzhuang Village Park, which has snow rings, banana boats, unpowered snowboards, etc., and in mid-January, it also increases the experience of watching deer and feeding deer, which is very suitable for children to play in the snow and interact with small animals.
Qingdao Fantawild Fantasy Kingdom has always been a hot spot for winter tourism and Spring Festival holidays in Chengyang District, and the festive atmosphere in the park is very strong. From February 1st to February 15th, during the Spring Festival holiday, Qingdao Fantawild will fully open the park and will open the "2022 Fantawild Taste of China Year" activity. New projects such as the New Year Grand Temple Fair and the Thousand Mile River and Mountain Map will bring a new Spring Festival play experience.
Winter strawberry picking tour has always been a feature of Chengyang District, not only has a high-end soilless science and technology park, but also has a theme park that integrates picking and amusement. Located in the Tieqishan Road, the entire park of Xiangman Pastoral Garden has also been upgraded, creating a new Xiangman Strawberry Theme Park, and has been opened to the public, the park is currently an indoor play mode, there are many projects suitable for children to play, next to the strawberry picking greenhouse, very suitable for parent-child families to play in winter, the Spring Festival holiday is also normal business.
The winter nights in Chengyang are not deserted and very lively. Every night, the lights on both sides of the road in the center of the city will be lit up, and the flavor of the year is strong. Chengyang District has created a new unique landmark and new landscape this year, the "Meet Chengyang - Time Train" railway culture and art corridor in Xintiandi has become a popular punching place. In addition, Shuiyue City, the bars of Lupin International Style Street, the cuisine and the Lujiazhuang Night Market are popular even in the cold winter, and the fireworks are full of fireworks. In addition, as an important cultural venue in Chengyang, the Chengyang District Museum has been officially opened to welcome guests, which has also added a new experience to the cultural tourism of Chengyang in winter.
In addition, with the "Winter Tour to Qingdao Zhuchengyang" warm winter series of activities jointly launched by the Chengyang District Tourism Development Center and Ctrip not long ago, connecting various tourism resources with accommodation and building an immersive winter tour theme, citizens and tourists will fully feel that "meeting Chengyang is meeting beauty".
This live broadcast promotion activity fully covers three major types of cultural tourism products, such as high-end hotels, characteristic scenic spots and intangible cultural heritage in Chengyang District. Whether it is the special rooms, New Year goods and catering products launched by various hotels, or the paper-cutting, nuclear carving and face sculpture from the intangible handicraft products, they all show the most attractive side on this platform, and also provide consumers with real benefits, which plays a very important role in promoting the winter tourism consumption of Chengyang and promoting the winter tourism market.