According to the Ministry of Commerce, the number of domestic service workers in the mainland has exceeded 30 million, which has become an important employment channel. In October 2021, the Ministry of Commerce and 14 other departments jointly issued the "Action Plan for Home Economics and Agriculture (2021-2025)", which gave the next five years a "road map" for the work of domestic work and agriculture.
It is foreseeable that with the continuous improvement of people's living standards, the deepening of aging, and the implementation of the three-child birth policy, the scale of the home economics market will continue to expand. At the beginning of the new year, Red Star News "Hello, 2022" special dialogue with Chen Xiaohua, founder and CEO of Swan Home, to discuss how the domestic service industry can boost home economics and agriculture in the wave of digitalization.
Red Star News: With the large-scale construction of new digital infrastructure, the integration and application of new technologies such as 5G, artificial intelligence, and blockchain continue to deepen, looking forward to 2022, what trend will your industry develop?
Chen Xiaohua: At this stage, rural revitalization and home economics and agriculture continue to advance, and the domestic industry ushers in the golden time for development. Absorbing more high-quality employment of rural labor, comprehensively promoting the quality, standardization and intelligence of domestic service, and improving the service system for a better life with "one old and one small" as the focus have become an important topic in the development of the industry.
At the same time, with the continuous development of a new generation of information technology such as the Internet of Everything, cloud computing, and artificial intelligence, a more open, diversified, and rich era of intelligence has emerged. The ecology of the Internet-based platform is reconstructing the business logic of traditional industries with higher efficiency and new consumer interaction relationships. From walking to ride-hailing, from commissaries to e-commerce retail, the same is true for other industries. All walks of life have experienced or are experiencing the process of modernization and branding, and it is believed that the housekeeping industry will also enter the "modern business civilization".
Red Star News: At the beginning of the new year, everyone is making flags for the year. What are your goals for this year?
Chen Xiaohua: In order to build a better housekeeping service for the home, Swan Home has always paid great attention to the construction of the industry's underlying capabilities and business logic, and continues to empower the industry to digitize, intelligentize, standardize, brand, and modernize as the path to promote the upgrading of housekeeping services. This year, we will continue to improve the quality and efficiency of the industry through the optimization of the quality of domestic service and "ten times better for workers".
Red Star News: In the process of achieving personal goals and corporate goals, how to fulfill social responsibility has become the focus, and how do you do it?
Chen Xiaohua: The power of the swan to come home comes from thousands of ordinary workers who want to change their destiny. We insist that the interests of users and workers are consistent with the prospects of the industry, and it is our priority to let users and workers get more happiness.
In practice, Swan Home has put forward the strategy of "ten times better for workers", and carried out a series of activities such as the "Swan Star" annual selection and commendation of outstanding workers, the "Goose Treasure Plan" and the education and assistance of the children of workers, etc., to provide comprehensive protection for domestic workers in terms of vocational empowerment, accommodation, education support, and the creation of a sense of professional honor, so that domestic workers can get more support and empowerment on the road of pursuing their dreams and pursuing dignity and quality of life.
Swan Home wants to become a beautiful company, to make the 1.5 million domestic workers on the platform live and work better, and to respond to the new expectations of thousands of families for a better life with higher quality domestic services. "Helping tens of millions of people to find employment and serving hundreds of millions of families" is our original intention and our vision.
Red Star News reporter Yan Dan
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