When January enters the end of the month, the footsteps of the Lunar New Year are one step closer. As is customary, at this time of year, many brands will launch some Zodiac-themed Chinese New Year limited editions. This year, the zodiac "tiger" is of course high in the C position!
Under this propositional composition, the designers of fashion brands have shown their magic and played tricks with various tiger elements, from the tall and mighty king of the hundred beasts, to the cute and lively cute tiger, to the wild and handsome tiger pattern... Today, let's take stock of the fancy operations of major brands.
GUCCI "China Exclusive" limited edition
Celebrating the upcoming Year of the Tiger, Creative Director Alessandro Michele inherits the brand's natural source of inspiration and brings a contemporary perspective to interpret the classic tiger pattern, poetically reborn in the midst of flowers and greenery, highlighting the diverse aesthetics of the Gucci world.
It is worth mentioning that GUCCI has also created two very different styles for this series, one is a romantic elegance that incorporates Flora and tiger prints, and the other is plainly printed with GUCCI TIGER, which is full of street feeling.
In the Chinese New Year collection, Gucci follows the brand's natural aesthetic concept, with a selection of ready-to-wear and accessories. There are also many models that are "Exclusive to China" limited editions.
DIOR Chinese New Year Limited Series
Dior Menswear Art Director Kim Jones and American artist Kenny Scharf once again had an artistic dialogue, launching a special Chinese New Year limited series. The tiger totem in the Chinese Zodiac, created by Sharf for the series, gives a cheerful and festive color.
The collection's ready-to-wear, accessories and scarves are embellished with beautiful and flexible butterfly motifs. From shirts, scarves and D-CONNECT trainers to the classic LADY DIOR handbags, BOOK TOTE handbags and saddle bags, the lifelike butterfly elements linger in a poetic and romantic way.
The new Dior Chinese New Year Limited Series celebrates the beauty of nature and tells the story of Dior's indissoluble relationship with China.
LOUIS VUITTON presents the Zodiac Element piece
Louis Vuitton draws inspiration from the Year of the Tiger in the Chinese lunar calendar to create a zodiac element piece. Fun Yi combines the animal image of the Chinese New Year zodiac with the brand's iconic elements to present new items including fashion accessories, home accessories, toys and more.
Highlights include the Precious Tiger Reykjavik scarf, which features the vivid image of the zodiac tiger sitting in Louis Vuitton's classic hard case, and a sumptuous cashmere cut to a loose fit with a full-width Monogram motif and fringed trims;
The My LV Tiger bracelet is a delicate tiger head with a Monogram print band, which is embellished with lv letter inscriptions and Monogram flowers above the nose and forehead.
Burberry injects "Tiger" into the colorful new products of the Spring Festival
Burberry presents the New Year capsule collection inspired by tigers that symbolize strength and combine bravery and strength, injecting the "Tiger" zodiac into the new Chinese New Year products.
The unique tiger print gives men and women a colorful vision of dress, the tiger pattern design with a personalized chain, the new plastic classic bag type, the new TB exclusive logo, let the classic and the trendy resonance, avant-garde posture to welcome the tiger New Year.
BALENCIAGA unveils the Spring Festival collection for the Year of the Tiger
In support of the brand's latest Chinese New Year of the Tiger collection, Balenciaga has invited artist Pablo Rochat and photographer Chris Maggio to co-direct this new creative advertising campaign to showcase the joys and joys of reuniting with family during the Chinese New Year.
Instead of adopting the tiger image, Balenciaga's New Year of the Tiger collection extracts the tiger's color and transforms it into a fluorescent orange that is more suitable for the brand's style, while using tiger prints for the brand's many classic products such as Hourglass, Gossip and Le Cagole series handbags, avoiding the stamp print creation.
LANVIN's new series means "Recruit wealth into the 'leopard'"
LANVIN chose the ocelot, which is also a feline, as the protagonist of the Chinese New Year capsule series. While continuing the "cat" element in the brand's genes, the new series also means "recruiting wealth into the 'leopard'". The collection covers sweatshirts, knitwear, dresses, handbags and other items, all of which are decorated with New Year elements such as "Money Leopard", "Chinese Red", "Zhao Cai Jin Bao", "Fu" characters and so on.
VALENTINO's new interpretation of the tiger pattern
Since the autumn/winter couture collection was first presented in 1967-68, the tiger print has become an iconic element of VALENTINO.
Coinciding with the Year of the Chinese Tiger in 2022, the classic VALENTINO tiger pattern is interpreted in ready-to-wear, bags, shoes and accessories.
As one of the most important festivals in China, the New Year has become an important part of the promotion of luxury brands. In the past, the reason why luxury brands were criticized for their New Year zodiac series was also because the accumulation of elements led to a low sense of Beauty in Chinese culture and lost the standard that luxury brands should have.
Now luxury brands should realize that the most basic standard of the Chinese New Year collection should be consistent with the consistent output of the brand.
It is expected that more and more brands will be able to integrate China's New Year's flavor culture with their own brand core, and better express their understanding and respect for Chinese culture.
Red Star News reporter Zhang Yu Hou Peiyang
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