Harry Potter: Magical Awakening is truly the most "influential" game of all time, and it can offend the Zero Kr Party, The Krypton Party, the Appearance Party, the Monthly Card Party, the PVE Party, the PVP Party, the Original Party, and the Prom Casual Party.
The recent New Year activity (New Year gold sucking) mode has made Zen Studio also be mentioned by netizens from behind the scenes, opening a national mock mode.
Is this really crazy about money? In fact, NetEase games are ugly, and it is really helpless, because the company can point to the game to make money.
Because, NetEase is short of money.
When the entire online education industry was "one pot end", NetEase Youdao began to sell the training business for the domestic compulsory education stage, and transformed to quality education and adult education.
Break the original pattern, form a new team, and use money everywhere.
At the same time, since 2018, NetEase Cloud Music, which has lost nearly 5 billion yuan, has finally been listed, and in the face of the continuous suppression of Tencent Music, the big brother of online music, NetEase Cloud has reached a time node where it must find a breakthrough.
Music copyright is the business of burning money, and moving your fingers is money.
Naturally, these two "big holes" need to "tear down the east wall", and the burden is all on NetEase Games at once.
A month after the official launch of "Magical Awakening", the first month of turnover reached 2.3 billion yuan, and then Zen Studio, which was responsible for its products, was upgraded to a first-level business unit and began to maximize the ability to "make money".
In the third quarter of the same year, NetEase's total revenue from games was 15.9 billion yuan, accounting for 71.6% of the total revenue, so it is not too much to say that NetEase is a game company.
It seems that NetEase Games has revitalized the entire company, everyone is happy, the future is bright, and it is the year-end award of the "Harry Potter" project team of 880,000 yuan.
But this is a vertical comparison, not to forget that the entire game market, there is also a big Mac-style competitor, in the first half of last year alone, Tencent invested in 27 game companies.
Clear-eyed people know that this is casting a wide net and laying out the next blockbuster game that can be comparable to "Glory of the King", "Fantasy Journey to the West", and "Yin and Yang Division".
So all kinds of internal and external pressures have invisibly forced harry potter: Magical Awakening's revenue to start accelerating.
But our tradition has always been "a gentleman has a way to get rich", hot tofu is easy to burn the mouth, this is not, Zen studio is now a mouth of fire bubbles.
On the other hand, the beginning of harry potter: Magical Awakening is, to a large extent, consuming the influence of the harry potter super IP.
Over time, the "truth" will slowly surface, and Harry Potter fans will find that the game is a game, the original is the original, and the feelings come slowly, but go quickly.
If you simply focus on the game experience and ignore the link with the Harry Potter IP, you will inevitably lose a considerable number of players.
The biggest feature of NetEase games is that the window time of the task is not only quite fixed, but also the time left for the player is very short, if you want to participate in any task, it is really necessary to set an alarm clock.
This is obviously done by the planner who understands some psychology, in order to cultivate player habits and force changes in user behavior, but he really underestimates modern people and pursues the freedom of time.
In fact, every time you are "forced" to participate in the activity, it is a consumption of the patience of the player, which of course will get visible benefits in the short term, but in the long run, the loss of users is also visible.
Back at the company level, there's a paradox here, the magic awakening's opening revenue is really beautiful, and it is inevitable that the decline in revenue is an overall trend, but management does not think so.
They will feel that through operation, at least the original revenue can be maintained, they will put pressure on Zen from top to bottom, and then Zen will put his hand into the player's pocket in a different way.
To sum up, in order to make quick money, ruin the game, ruin the player, and even ruin the company, it is really not worth the loss.
I hope Zen can come out of the shadow of capital, really think for players, make a game that can be played for ten years, or even longer, as long as players like, isn't it easier to make money?
Do you find Harry Potter: Magical Awakening fun?
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Personal independent account - no marketing, no marketing, no marketing, no marketing, want me to say what you like to hear, a big bag of potato chips
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