Shandong baijiu is popular in the local area, but it just can't go out of the local area, it turns out that it is because of these 5 reasons!
Foreword: Shandong has a lot of good wine, Shandong people drink strongly, these are clichés. So, do you know why Shandong Baijiu just can't go out of the local area?
In the past, there was a famous saying, "The aroma of wine is not afraid of the deep alley", this sentence is not only suitable for brewed wine, but also often used to discourage everyone, it is okay, it is gold will always shine.
However, with the development of the times, this sentence does not seem to be accepted as the truth by everyone.
Many times, you don't show your talents, and in this era of huge information flow, you are likely to be washed away. Baijiu, too, is the same reason, before it was wine aroma is not afraid of deep alleys. Now, no matter how fragrant the wine is, it is not enough to rely on taste, and it must be slightly famous.
In this way, after more people know, the wine will be "more and more fragrant".
So, back to the main topic, why is there so much liquor in Shandong, the history of winemaking in Shandong is so far-reaching, what grain, brewing water environment is good, is not dry Guizhou, Sichuan?
There may be 5 reasons:
1. Shandong people drink too much, after all, it is the province with the highest annual consumption of liquor, and many wines have not yet come out of the land of Qilu, and they have been digested!
2. Shandong is indeed a big province of winemaking, but it does not belong to a strong province of winemaking. Although each county has its own representative liquor, not every distillery is a strong brewing technology, high sales ability, liquor publicity is not done well, which is very normal.
3. Squeezing of surrounding liquor. As the largest province in the consumption of liquor, this is a big cake in the eyes of other provinces, ah, there is no reason not to share a piece.
4. The "inner volume" is serious and cannot be consistent with the outside. There are indeed a lot of liquors in Shandong, but between so many liquors, in fact, the competitive relationship is also unavoidable. When everyone is busy competing with each other, in fact, the best time to agree on the outside world is lost. Even the People of Shandong themselves have a hard time choosing liquor that can represent Shandong.
5. The "strategic mistake" of the head liquor brand. At that time, due to the misjudgment of the head liquor, it caused a bad impact. As a result, Shandong Baijiu, which was originally in the limelight, missed the best opportunity to soar. Therefore, it is difficult to be active nationwide.
Therefore, in fact, a lot of liquor is obviously very good, but because of this and other reasons, a good time is missed.
Just like these 3 models, it is very "pity".
1. Lanling wine
In 1995, Lanling wine, along with Maotai and Wuliangye, was listed as the troika of domestic liquor, and at that time, this wine could really be said to have a good future. However, the subsequent development is not so good. Since then, it has also opened up a gap with these two wines. I'm still looking forward to the return of its king!
2. Confucius family
The birth of this wine comes from a winemaking recipe of the Kong family. With the historical background of Confucius, the development of this wine at the beginning was very smooth. It also created four precedents of "low liquor, simple and elegant packaging, celebrity advertising, and the first export of high-quality grain wine". However, because the brand positioning is not clear enough, the brand image is split, and the development is not as good as before. I hope to get back to the top soon!
3. Fate to imitate Taiwanese wine
Although this wine comes from Guizhou, it still has not escaped the fate of "wine is also afraid of deep alleys". Because of the lack of publicity, it is even "miserable" than the above 2 models. Because, it doesn't even have a chance to reach its peak.
Originally it was a "low-priced pure grain good wine", the result was defined as "alcoholic wine" because of the price; originally low-key did not advertise, as a result, everyone said that it was small and did not consider; start publicizing it, and some people said that this kind of unknown wine can also be recommended?
It can be said that the horizontal and vertical are not right!
But, if you can give it a chance, it will surely conquer you with its taste.
This wine has a taste close to 95% of Feitian Maotai. Fine sniffing slightly acid, the wine liquid is bright yellow and transparent and clean, there is no impurity, the taste is mellow,
As soon as you take a sip, the scent bursts in your mouth in an instant! The rich aroma of the wine will occupy the entire mouth. The liquor is soft and luscious, mellow and smooth, and carefully tasted, with a sweet aftertaste, blending in. Drink completely warm, not too spicy, after a few days, think of the extent to which you will still drool.
Now, the success of a liquor is not just about sinking your heart and doing it with your conscience. You also have to be able to analyze the market and do publicity. After all, if good wine is ready, but you can't sell it, you won't even have a chance to prove yourself!
This is a cruel question, but it is also very realistic. What do you think?