On January 20, Tesla's WeChat public account published an article in response to a question about "why Tesla does not advertise". Tesla said that "it will not leave a figure on the billboard, speaking in terms of products, word of mouth and other facts, and the advertising cost is almost zero."
I believe that many friends have more or less seen car advertisements on street billboards and television, and Volkswagen, Mercedes-Benz, BMW and other small thunderbolts have seen many times. To be honest, I really haven't seen Tesla ads anywhere, like App pop-ups, computers, web pages, etc. Tesla really hasn't advertised?
Musk has said that "our energy will be poured into improving the performance of Tesla products, and I believe that the best way to sell products is to let users pass on by word of mouth." It has to be said that Musk is really confident in his products. Without advertising, you can save a lot of money in a year for more critical product research and development. But is there such a possibility, Tesla simply does not have money to advertise, Musk also sent an email a while ago to inform employees to save production costs.
Ray believes that according to musk and Tesla's current influence, there seems to be no need to advertise. We often see news about Musk and Tesla on various news platforms, although many of them are negative or trivial. But it is enough to see that Tesla has attracted everyone's attention, and there is a little bit of wind and grass that some people take the initiative to help publicize it.
According to previous statistics, Musk has been on a total of 74 Weibo hot searches in 2021, which is hotter than traffic stars. As a person with his own traffic, Musk is indeed qualified to say things like "Tesla does not advertise", which is too Versailles.
From the perspective of brand strength, Tesla, as a leader in the field of electric vehicles, has mastered a large number of core technologies and has a relatively deep technical accumulation. At the same time, Tesla is a trillion-dollar car company with a market value, although its sales at this stage cannot be compared with that of established car companies, but it is already the hegemon of the electric vehicle market.
Many people regard Tesla as the Apple of the automotive industry, and Musk has won the title of modern version of "Iron Man", which shows how well-known these two IPs are. With its industry status, popularity and traffic popularity, there are a large number of people who pay attention to it every day without advertising and take the initiative to promote it.
Just like Apple, there are a lot of people who go to buy without advertising. Tesla does not advertise, and the orders on its hands are already too many to produce. I hope that Musk will invest more money to increase production capacity, otherwise BYD and other car companies will catch up.