January 20 news, the US market research agency Gartner recently released a report showing that in 2021, Samsung's semiconductor business revenue soared by 31.6%, surpassing Intel and returning to the leading position in the semiconductor industry. In this regard, Intel's new CEO Kissinger bluntly said at The Year Ahead forum that the reason for the backwardness is that Intel is too arrogant, after all, it has been ahead of the curve for decades.
Indeed, in the semiconductor industry, Intel has been in a leading position for a long time, but the times are progressing, countless giant companies have fallen, and Intel may not be the next. Intel's main business is CPU, in the past two years AMD's Ryzen™ CPU performance has gradually caught up, Intel's advantages are getting smaller and smaller.
At this critical juncture, Intel hired Kissinger as CEO in an effort to bring about change. For Kissinger, Xiao Lei is still more favorable, he is from the technology department, unlike the previous CEO from the marketing department, often running trains with his mouth full of mouths. Kissinger is very honest and can directly admit Intel's shortcomings.
Earlier, Apple released M1 Pro, M1 Max two CPUs, known as energy consumption is invincible, CPU can fight the 11th generation Core, GPU can fight RTX 30 series, giving up continuing to purchase Core CPU. In the face of the arrogant Apple, Kissinger admitted that the M1 series of chips is very strong, but firmly believes that Intel can develop a stronger chip and regain the recognition of Apple and consumers.
At the end of last year, Intel released the 12th generation Core, which changed the decline of many years, and the performance and power consumption were all superior to AMD, and the price was also very fragrant. This is not the credit of Kissinger alone, but it is certainly inseparable from his leadership, after all, he is from the technical department and always puts the hard power of the product first.
In his New Year's address the other day, Kissinger said that starting with the 12th generation of Core, Intel will leave AMD behind and will never be surpassed again. It is not difficult to see that this leader can admit his shortcomings when he is humble, and he is also very confident when he should be cruel.
For ordinary consumers, it is natural to hope that the more fierce the competition between manufacturers, the better, and even hope to be able to appear more CPU companies to give consumers more choices. Only when they are "rolled up" can we buy more powerful products at a lower price.