In the past year, the price-performance ratio of AMD APU products has increased due to the serious premium of graphics cards. With the exposure of the details of the Ryzen7000 series based on the Zen 4 architecture, not only has the TSMC 5nm process guarantee, the performance has been improved, but also the Phoenix APU core display performance embedded with RDNA 3 GPU core has been greatly improved, which can be compared with the 60W power RTX 3060 Max-Q.
Previously, it was reported that the Phoenix APU with 5nm process + Zen4 architecture, GPU or embedded 24 CUs (computing units) has double the graphics performance of the Ryzen 6000 series APUs, which is expected to surpass its own RX 6500 XT. However, there is currently news that the IP design of the RDNA 3 core has changed, and the number of CUs may remain unchanged from the existing APU.
However, as more information has been revealed, some digital bloggers have pointed out that the GPU performance of the Phoenix APU is similar to that of the RTX 3060M, but the GeForce RTX 3060M quoted here is not a "full blood version", but a relatively limited "Max-Q" derivative (only 60W TDP).
As such, the performance of the next generation of AMD platform thin and light laptops embedded with Phoenix APUs is worth looking forward to. Calculate that the related products should be released at CES 2023, and the corresponding products will be landed roughly in the first quarter of 2023. At the same time, similar NVIDIA products will also be displayed, and from the perspective of market acceptance, it is more popular with the whole machine manufacturers.
Intel Arc series mobile graphics will also have iterative products for sale, although the current positioning of the high-end A370M has not been widely recognized by the market in terms of performance or the price of the corresponding notebook, but after a year of adjustment, coupled with the completion of the I+ I platform, there may be better performance to provide.
When it comes to the current thin and light notebook market, the performance of the current AMD APU core display is quite close to that of the GTX 1650, so the future prospects of the Phoenix APU should be good. However, how to impress the majority of machine manufacturers, faster distribution and product landing is AMD's top priority. It should be known that the AMD Ryzen™ 6000 series mobile APUs released at the CES 2022 exhibition have not yet had too many landing notebooks on sale.