This year, the deterioration of the macroeconomic environment and the continued slowdown in demand for laptops have led to the overall state of global laptop shipments, especially the online market, which is not optimistic.
According to the data of Whale Staff, the comprehensive sales volume of this year's Q1 notebook online market (Jingdong, Tmall, Taobao) is about 2.5 million pieces, with sales of about 13.5 billion yuan, an overall decline of more than 30% compared with last year.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
The TOP brands led by Lenovo were all affected by the environment, and their sales in Q1 fell by as much as 50% compared with the same period last year. At present, the top 3 brands are Lenovo, Asus and HP, with market shares of 25%, 11% and 10% respectively. Other brands including ThinkPad, Apple, Huawei, Mechanical Revolution, Republic of Gamers, Dell, Rainbow, etc. are also on the list, with sales between 200 million yuan and 900 million yuan (detailed sales data are in Whale Staff).
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
Judging from the data of each price segment, the price range of "3,000 yuan to 4,000 yuan" is relatively stable, with a decline of less than 10%. The decline is mainly within 2,000 yuan and "4,000 yuan to 5,000 yuan" two major price ranges, with a decline of more than 40%.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
According to the data of the best-selling commodity list, Lenovo Xiaoxin 14, HP Zhan 66, Huawei MateBook D16SE, Honor MagicBook V14 and other products are popular models in the "3000 yuan to 4000 yuan" price range, with sales exceeding 20 million yuan. Among them, 60% of the best-selling products are thin and light, and 40% are games.
It can be seen that in the context of increasingly diversified consumer scenarios, the laptop market is being further refined. From gaming laptops to business laptops, designer laptops, from thin and light laptops to 2-in-1 laptops, consumers' application needs in different fields have promoted the further in-depth development and iterative innovation of the laptop market.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
The laptop market is slowly recovering, and the future battle of the notebook market will be a battle of technology, including thin and portable appearance, more mature artificial intelligence, more efficient performance, etc., diversification, segmentation, and globalization are also unstoppable trends.
The data of Whale Staff comes from public channels, and the data acquisition and statistics may be incomplete, which is for reference only.
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