When the performance forecast for fiscal 2021 was released, the US technology giant Apple came to "draw the cake" for India again. Just a few days ago, it was revealed that Apple and Samsung plan to produce $5 billion in mobile phones in India in the next fiscal year. On the surface, Apple has high hopes for the Indian market, but in fact, it is still not satisfied with the performance of the Indian market and looks forward to making more money in the Indian market.
Tim Cook, apple's head, previously released data, estimating that india's business will grow in fiscal 2021, with full-year revenue of nearly $4 billion (equivalent to 25.4 billion yuan). In terms of this performance of the Indian market, Apple's annual revenue accounted for only about 1%. However, in order to cheer itself up, Apple can only force "bang zun", saying that it still has a lot of room for growth in the Indian market, especially in 5G mobile phones.
At present, Apple is the "boss" in the high-priced (over $400) segment of the Indian smartphone market, accounting for 44% of the market share. According to the research results of some institutions, the shipment of 5G mobile phones in India is expected to soar further this year, and the average selling price of each mobile phone is expected to rise by 13%. This means that Apple is expected to get a big share of the cake.
Then again, in order to support Apple's high-end business in India, Foxconn has also made great efforts to increase the production of iPhone 11 and iPhone 12 a while ago, and strives to trial production of iPhone 13 in February this year. This undoubtedly greatly satisfies the vanity of India, which has previously set a goal of achieving $400 billion in output value by 2025 for its electronics industry supply chain.
Time back to 2017, when Apple first made up its mind to produce iPhones in India, but India's local foundries could not get into Apple's eyes, and finally found Wistron to assemble the iPhone SE. Apple itself said that it wants to develop the Indian high-end smartphone market, but in fact, it is not completely assured of the production of high-end iPhone models in India, and has not considered handing over the iPhone 13 Pro and iPhone 13 ProMax to India for production.
So, India, which only contributes 1% of revenue, can bring new growth space to Apple in the new year?
Wen | Liao Lisi | Zeng Yi reviewed | Lu Shuoyi