Over the past decade, "boycotting the Korean Wave" has become something quite historic.
As early as 2009, rapper Hot Dog used a song "Hallyu Attack", accusing K-pop music of being "gorgeously shaped, without a little bit of lime, the audience is in front of a nest, and there is no half-point persistence." "The lyrics are sharp and the words are frequent.
After another three years, at the 2012 Baidu Boiling Point Party, Jay Chou, the king of Asia, directly shouted: "Don't let the Korean Wave become more and more arrogant, Hualiu is the most diao." "I want fans to support Chinese music.
However, ten years have passed, Zhou Tianwang's new album is still unknown, and various tailor songs and saliva songs are popular in the Chinese music scene, just like the recent 2021 Tencent Music Top Ten Hot Songs List, which has been complained by many netizens that "mainland music is finished".
All of this has led domestic musicians to publicly state that the previous view that "music is at least ten years backwards" is still too conservative, alluding to the fact that the Chinese music scene today is not as good as it was then.
On the one hand, the K-pop culture is attacking the city in the world, and on the other hand, the Chinese music scene that has been repeatedly sung and gradually declined, who can think that the country next door, which we denounced as a "festival thief", has now become the fifth largest cultural power in the world.
Speaking of this, the mood can not help but sigh.
The previous generation of Koreans loved Chinese stars, but now many Young Chinese are obsessed with Korean love beans, what has created the "soft power" of today's Korean cultural industry?
In 1997, the Asian financial crisis swept through South Korea.
After the storm, a large number of businesses closed down and people lost their jobs, according to the Description of the South Korean movie "The Day the Nation Went Bankrupt": the year after the financial crisis, South Korea became a high-unemployed country with more than 1.8 million unemployed people, the suicide rate increased by 42%, the middle class decreased by 11%, and 62% of them directly fell into low-income families.
The life-saving straw that pulled South Korea out of the financial crisis is semiconductors and the cultural industry.
Since 1998, semiconductors and culture have been known as the founding foundation of South Korea, and the South Korean government has vowed to plan and develop the cultural industry as a national strategic pillar industry, and "must pour strength into the globalization of national culture." ”
Yes, South Korea's cultural strategy has been aimed at the global market since its inception, and it is not inhabited by South Korea.
Subsequently, in 1998, South Korea successively introduced the "Basic Law on the Revitalization of Cultural Industries" and "Five-Year Plan for the Development of Cultural Industries", using national forces to support the development of Korean culture.
Later, you also know that South Korea's decision-making was obviously correct, and now the popularity of Hallyu culture in the world is due to the desperate bet of that year, just in the domestic Hallyu boom in those years, Samsung mobile phones also sold particularly well.
Moreover, in the vision of Korean entertainment companies, near China and Japan, South Korea is fully capable of establishing the world's largest entertainment and cultural market in Asia, and the market size will be several times that of the United States.
People's entertainment is called the entertainment industry, and many times our entertainment is just entertainment.
Later, as the times developed, South Korea finally established an industrial star-making capability that was almost difficult for other countries to replicate.
Nowadays, if a young Chinese with a dream wants to become a world-class idol, he must go to South Korea as a trainee before he debuts, so that he can enter the international market, and even if internationalization fails and returns to China, he has enough popularity and resources to support.
However, the truth of the matter is more than that.
If you simply think that Korean idols are singing and dancing, you are very wrong. Whether it is a virtual idol or a meta-universe, South Korea has always used advanced technology to package and consolidate its own K-pop culture, enriching the content while also exploring the value that cutting-edge technology may bring to the spread of Korean culture.
For example, the concept girl group aespa has two idol images, real and virtual, and its parent company SM Entertainment announced its entry into the meta-universe and XR field at the end of June last year, which is three months ahead of Facebook!
Therefore, the popularity of the Korean Wave in the world is not only because he has the ability to industrialize star-making, but also because the Hallyu has the spirit of technological exploration, and the combination of the two makes it more and more difficult to "resist Korea" in this decade.