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In 2020, the demonstration cases of key projects of cultural and tourism exchanges between the Mainland and Hong Kong and Macao were announced. Recently, the Hong Kong, Macao and Taiwan Office of the Ministry of Culture and Tourism issued a notice and announced three demonstration cases including the "Guangdong-Hong Kong-Macao Youth Cultural Tour". From exploring new models of online communication to building classic brands of youth exchange, summarize replicable and replicable experiences.
In 2022, the National Conference of Directors of Cultural Relics was held to cohesively promote the high-quality development of cultural relics. On January 17, the meeting of the directors of the National Administration of Cultural Relics was held in Beijing in the form of a teleconference. The meeting summarized the cultural relics work in 2021, comprehensively arranged the key tasks in 2022, and promoted the high-quality development of cultural relics in the new era.
Image source: Beijing Wenbo
The "China's Most Beautiful Four Seasons" event excellent works conference was held in Beijing. Recently, the 2021 "China's Most Beautiful Four Seasons" Excellent Works Conference, guided by the Bureau of International Exchange and Cooperation of the Ministry of Culture and Tourism, was held in Beijing. Zhang Xu, Vice Minister of Culture and Tourism, attended the press conference and announced the official launch of the second season of the 2022 "China's Most Beautiful Seasons" global marketing campaign.
Image source: China Culture Network
The General Office of the State Administration of Radio and Television issued a notice. In order to guide and encourage the enthusiasm of all sectors of society to participate in the creation and dissemination of radio and television public service advertisements, promote the creation and production of more excellent works. Today, the notice on the review of the 2021 radio and television public service advertisement support project and the relevant matters of the 2022 publicity work was released.
Businesses are turning the world upside down
Gucci: Gucci was accused of using real tigers in the Year of the Tiger ad. Recently, Gucci launched the "Gucci Tiger" series, but it caused controversy because of the appearance of real tigers in the advertising film. The World Society for the Protection of Animals accused Gucci of making people aware of the need to respect and protect these animals, rather than passing on the misinformation of "glorifying wild animals in captivity" and "commodifying them.".
Image source: Sky Eye Check
Dingdong buys vegetables: Dingdong buys vegetables and sells unqualified bream and is fined more than 380,000. Recently, Shanghai Yibaimi Network Technology Co., Ltd., an affiliate of Dingdong Grocery Shopping, was subject to administrative penalties, and it is reported that the parties sold 1,713 copies of unqualified bream through the "Dingdong Buy Vegetables" APP, violating relevant regulations and being fined 10 times the value of the goods, about 388,800 yuan.
Image source: Dingdong grocery shopping website
Alipay: Alipay set wufu began on January 19. The biggest difference in the 7th year of Wufu is that it is fully open to merchants: more than 1,000 merchants have become the protagonists, and they have issued Fu cards to users across the country through their own Alipay Mini Programs and Apps. In addition to classic gameplay such as writing fu/sweeping fu, this year Wufu also launched a "shake a shake" for the visually impaired people to receive a fu card.
Image courtesy of: Tech World Network
Microsoft: Microsoft announced a $68.7 billion acquisition of Activision Blizzard. Microsoft reportedly announced that it will acquire gaming giant Activision Blizzard for $95 per share, with an all-cash deal worth a total of $68.7 billion. Microsoft said that after the transaction is completed, Microsoft will become the third-highest-paid gaming company in the world.
Image source: Cover News
Activision Blizzard: Activision Blizzard CEO said that the game meta-universe is the main reason for accepting the Microsoft acquisition. At the same time that Microsoft and Activision Blizzard announced the acquisition deal, Activision Blizzard CEO Bobby. Kotic sent an email to all employees saying that the game metacosmization was the main reason for accepting the Microsoft acquisition.
Little Red Book: Little Red Book sued 4 false grass planting notification platforms and MCN institutions, claiming 10 million yuan. Xiaohongshu announced to the outside world that it officially filed a lawsuit against 4 notification platforms and MCN institutions such as Micro Media Notice and Chengbao, and demanded compensation of 10 million yuan for xiaohongshu's economic losses, and the compensation will be used for the platform's false grass planting governance.
NetEase: NetEase Cloud Music officially launched a one-stop Beat trading platform BeatSoul. The platform integrates Beat upload, display, purchase and communication functions. From now on, NetEase Cloud Music registered musicians can sell original Beat on the platform, the scope and price of the authorization are determined by the Beat producer, and 100% of the proceeds belong to the producer.
Image source: Drive House
Apple: Apple and Samsung are reported to be producing $5 billion in smartphones in India this fiscal year. Spurred by the Indian Production Association Incentive (PLI) program, Apple and Samsung Electronics will reportedly produce $5 billion worth of smartphones in India in fiscal year 2022, more than 50 percent higher than the target set by the authorities.
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Big Data: Ai Media Consulting released the "2021 China Digital Marketing Industry Research Report". From 2016 to 2021, China's Internet advertising investment is on an upward trend, but the growth rate is gradually slowing down. In addition, in recent years, China's live e-commerce model has seen explosive growth, and the market size is estimated to reach 1,435.4 billion yuan in 2022 and is still in the expansion and development stage.
Image source: Ai Media Consulting
Art: Shanghai Private Academy Troupe Liang 2021 Report Card: 9895 performances, revenue of 256 million yuan. According to the latest statistics of Shanghai Performance Industry Association, 91 Shanghai private theater troupes performed 9895 times in the past year, with revenue of 256 million yuan. It has created many popular hits and box office miracles.
The Palace Museum prepares a cultural feast with the audience "ice and snow on the clouds for the New Year". The Spring Festival is approaching, it is reported that the official website of the Palace Museum will launch a new "2022 Palace Museum New Year Cultural 'Good' Banquet" on January 30, which can be participated through the official website and the "Digital Palace Museum" Mini Program.
The annual list of cultural and entertainment responsibility influence was announced. On January 18th, the "New Era, New Journey" 2022 "Road to the Future" Annual Ceremony of Cultural and Entertainment Responsibility Influence jointly organized by the First Production Association and Cool Cloud Interactive held the Cloud Awards, of which "The Age of Awakening" and "Mountains and Seas" won the Times Journey Award.
Published: The 35-volume Imperial Emperor's magnum opus, "The Collection of the Palace Museum, Calligraphy Compilation", was published. From 2012 to 2021, the Palace Museum's Collection of Calligraphy ends with a full set of 35 volumes of calligraphy from the Jin, Tang, Song, Yuanming to Qing dynasties. This is a masterpiece with the most complete collection of calligraphy cultural relics in the academy, which adds important materials to the academic research of Chinese calligraphy and the study of famous artists.
Image source: China News Network
Exhibition: On January 18th, let the world hear Ningbo - "Music Ningbo" IP Product Achievements Special Exhibition was held in the Creative Ningbo Exhibition Hall located in Nantang Old Street. The exhibition mainly focuses on Ningbo music figures, music technology, etc., using holographic projection, 3D ring screen, interactive sharing and other ways to focus on displaying the construction results of "Music Ningbo".
Image source: Ningbo Live
Books: Tianjin Library opens a large number of digital resources free of charge. In order to cooperate with the epidemic prevention and control work in Tianjin, Tianjin Library has opened up a large number of digital resources. The open digital resources include more than 150,000 best-selling e-books, more than 4,000 kinds of social science journals, etc., which can be read for free without reader ID and scanned through the WeChat public account of Tianjin Library.
Film and television: Film and television role models · 2021 annual overall evaluation list released. A few days ago, the "Film and Television Role Model • 2021 Annual General Appraisal List" was officially announced, "Miaomo Chinese Heart" was awarded the "Annual Innovative Variety Show", "Ten Thousand Miles Of Single Riding - China in the Heritage" won the "Annual Quality Variety", and a number of popular dramas won the annual drama awards.
Image source: Xiaoxiang Morning Post
The benevolent see the benevolent
Cross-cultural communication of characteristic languages (Wuzhou Tea Pavilion)
Che Shuya
In the cross-cultural dissemination of Chinese film and television works, the use of dialects, slang and other characteristic languages as sound carriers to convey regional cultural charm and express the details of life in different regions often has a good cross-cultural communication effect. For example, "No One Can Be Less" won the Golden Lion Award at the 56th Venice International Film Festival, and "Roadside Picnic" won the Golden Balloon Award at the 37th Nantes Three Continents Film Festival in France, which are all successful cases. Deeply excavating the sound carrier efficiency of language with Chinese characteristics will strengthen the extraterritorial narrative ability of film and television works and attract overseas audiences, so as to adapt to the needs of the times of telling Chinese stories, disseminating Chinese voices, and displaying real and three-dimensional Comprehensive China.
Unleashing the strangeness of characteristic languages can create novel experiences. The "defamiliarization" effect of art helps to enhance the cultural appeal of the work. In the overseas dissemination of Chinese film and television, Mandarin works account for the main body. In this context, excellent film and television works that use dialects will have a language defamiliarization effect on overseas audiences and enhance the novel experience. The TV series "Mountains and Seas" has two versions, Mandarin and dialect, and the dialect version is more popular among overseas audiences such as international students. The reason is that the strangeness of the northwest chinese dialect brings the audience a unique novel experience, and the other is that the dialect is more compatible with the place where the story takes place.
Giving play to the playfulness of characteristic language helps to narrow the cultural distance. The language with Regional Characteristics of China not only has a unique tone, but also retains a large number of playful and vivid slang sounds, creating a humorous effect and local atmosphere, expressing the lively and vigorous folk culture, and leading foreign audiences to update the "Chinese Impression". The cross-cultural dissemination of modern film and television works is inseparable from subtitle translation, and the use of characteristic languages makes subtitle translation closer to the etymology, highlighting regional culture and characteristic customs. For example, the subtitle of the Northeastern dialect "Sunbathing" in "The Great Gold Robbery" translates as: "For:" Working on your tan? The subtitle for "I don't want to hear you rip it off" translates as: "I don't have time for this crap." Thanks to the playfulness of the characteristic language in the works, these subtitles are more witty and colloquial, increasing the comedic effect and narrowing the cultural distance.
Give full play to the individuality of the characteristic language, can show a variety of characters and a variety of life faces. Taking English as an example, many film and television works that do not use standard English pronunciation are very popular, such as the British film "Notting Hill" in addition to the standard English tone, there are American and Welsh accents; in the American drama "Bankruptcy Sisters", in addition to American English, there is Also English with Eastern European accents, and a variety of accents are closer to different characters. Among the foreign student groups, Chinese film and television works that use characteristic languages are also very popular, such as "The Tale of Wulin", "Crazy Stone", "Country Love" and so on. Film and television works use characteristic language to create distinct-looking individuals, present vivid and vivid stories, and help to break a certain facial impression of Overseas audiences on Chinese culture and Chinese stories.
Giving full play to the regionality of the characteristic language can create empathy effects. The standardity of language is a pursuit, and the regionality of language is its essence. Regardless of China or abroad, almost everyone's language has a regional imprint, and the characteristic languages of different regions well reflect the local cultural characteristics and characters: only from the tone of voice, overseas audiences can appreciate the directness of northeast people, the elegance of Suzhou and Zhejiang people, the pragmatism of liangguang people, and so on. According to the survey, international students of different nationalities have their own preferences for Chinese local language film and television works, such as Russian students who have a special love for comedy TV dramas that use strong Northeastern dialects such as "Country Love" and "The Story of cooking class"; while Indonesian students are more interested in Cantonese versions of film and television works such as "Fury And Serious Cases".
Giving full play to the diversity of characteristic languages will create more spaces for artistic expression. The rhythmic beauty and intonation pronunciation of the characteristic language play a role in directly expressing the emotions of the characters and deepening the theme of the story, and the aggregation effect produced by the gathering of a variety of characteristic languages can enhance the performance effect and promote the cross-cultural dissemination of the work. For example, "Crazy Stone" is mainly based on the Chongqing dialect, combined with the actor's own origin, a variety of dialects alternate, and the characters and customs in the play are reflected one by one under the blessing of dialects, amplifying the humorous elements and triggering unique comedic effects. The Shaanxi dialect in "Qiu Ju Fights the Lawsuit" clearly reflects the simple, stubborn and persistent character of the Northwestern people, and has impressed the judges and audiences from all over the world at many international film festivals such as Venice, so that they can understand the story and emotion conveyed by the film in the lively dialect expression.
The more national, the more worldly. In the cross-cultural dissemination of Chinese film and television works, trying to use chinese characteristics language is a useful exploration.
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Editor: Shi Daiyu
Editor: Zhang Tong
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