On January 20, ZTE Terminal recently held a media communication meeting to inform the annual performance of ZTE Terminal in 2021, as well as the positioning and new planning of its three major consumer electronics brands of ZTE, Nubia and Red Devil, and predicted that the latest flagship products of Nubia and Red Devils will be officially released in February.
The performance of the consumer business is good, and the development has entered the fast lane
In 2021, with profound technical accumulation and innovation capabilities, ZTE terminal business shipped more than 100 million units in the whole year, of which 50% were self-developed chips, and the overall shipment volume increased by 60% year-on-year, of which the domestic market increased by 150% year-on-year, and the international market increased by 50%. CPE market share ranks first in the world, becoming the first brand in the CPE market field. Household terminal products achieved explosive growth last year, with shipments up 52% year-on-year and cumulative shipments of 580 million units.
In terms of commercial innovation of mobile phone products, ZTE is taking the lead. In 2021, the first 400PPI under-screen camera technology, the first launch of multi-main camera computing photography technology, the first introduction of 165Hz e-sports screens into mobile phones, etc., led by ZTE, Nubia, Red Devils, one after another hard-core innovative technologies to drive a new wave of the industry, to promote the mobile phone product experience to a higher level.
While obtaining positive drive from the market and products, ZTE Terminal is also constantly making efforts to build omni-channel, and has nearly 7,000 retail positions by the end of 2021. While expanding the scale, ZTE terminals also pay more attention to refined operations, and promote the full empowerment of terminal channels with digital systems. In 2022, the scale of retail channels of ZTE terminals will be further expanded, and a multi-level, full-coverage sales system will be built.
The three major brands go hand in hand, and the subdivision areas continue to exert efforts
The field of smart phones is one of the most eye-catching technology arenas at present, ZTE has always been brave to explore difficult technology, in recent years, it has made continuous breakthroughs in cutting-edge technology, under-screen camera technology has made 100% full screen into reality, computing imaging technology has opened a new era of multi-main camera mobile imaging, and vertical deep ploughing game mobile phones have always maintained a leading industry generation.
In the future, ZTE, Nubia and Red Devil will continue to exert efforts in various segments: ZTE brand positioning as a "creator" with both innovation and action, flagship series focus on business people, let science and technology lead the quality, release the new power of domestic products; Nubia for young consumers, to create a personalized fashion brand; Red Devils focus on e-sports segmentation, strengthen the hardcore, hot blood, cool brand label.
Nubia Z40 image geek, the first custom optics in the mobile phone industry
Nubia has a deep professional photography gene, as the leader of mobile phone photography, has pioneered the focus measurement separation, multiple exposure, independent white balance, electronic aperture, handheld image stabilization and other professional photography functions, creating a precedent for mobile phone computing photography. Eight years ago, the film "Instant, Eternity", as the first work in human history to successfully shoot the Galaxy using a mobile phone, was permanently collected by the Beijing Planetarium.
In 2022, the Nubia Z40 Pro will continue to uphold the geek spirit in imagery, the first custom image optics in the mobile phone industry, redefining mobile phone images. The first customized 35mm equivalent focal length humanistic main camera; the world's first joint custom Sony IMX787 sensor, with a single-lens mirror level optical bokeh, bringing higher definition, lower distortion of the picture quality improvement; computational photography and then upgrade, faster and more stable adaptive shutter shadow chasing algorithm, presenting the "lightning capture" extreme image capability, helping users capture every decisive moment. Not only that, this "shooting stars" mobile phone starry sky image will be upgraded again, and will be the strongest Z series flagship in history.
Red Devil Meta Universe Ecology to create a peak game experience
Since the creation of the game mobile phone subdivision category, Red Devils has taken "building a professional game equipment brand" as its mission, and has accumulated a large number of hardcore players by virtue of the industry's top core patented technologies such as high brush, high performance and strong heat dissipation, and even become a must-have machine for game anchors. The e-sports game industry is in full swing, e-sports officially entered the Asian Games project has an important significance for the development of the e-sports industry, in 2022, the Red Devils will take advantage of the victory to launch a richer range of game equipment such as e-sports displays, e-sports routers, game keyboards and mice, professional VR and so on. At the same time, the Red Devils have accumulated many years of profound accumulation with new media images, and have laid out the metaverse in advance, and are now extending and migrating to the metaverse-related technologies. In the future, Red Devils will continue to expand, not only to continue to strengthen the in-depth construction of game terminal products, team cooperation, peripheral development and other directions, but also to focus more on the overall game ecological construction and development, to create a meta-universe belonging to Red Devils!
In February this year, red devils will hold a new product launch conference of red devils, and Nubia is ready to move forward to the new "no man's land", this product update will have a greater breakthrough than in the past, will be another milestone in ZTE's struggle in the field of smart phones, and is also a big step in practicing the brand value of "big country technology".
Because the brave are fearless, the brave are invincible. ZTE Mobile joined hands with Wu Jing to pay tribute to the brave people of this era and strive to create a new era of "great potential" in science and technology. In the face of the innovation and upgrading of future industries and lifestyles, ZTE will fully focus on 5G, build a "1+2+N" ecosystem, and bring users a 5G intelligent experience in all scenarios.