Xiao Xiaobo, member of the Provincial Committee of the Chinese People's Political Consultative Conference, said at the same time as the two sessions: Strengthen the protection and inheritance of intangible cultural heritage and inject cultural momentum into rural revitalization

Hunan Daily all-media reporter Xiao Zuhua

【Viewpoint】

Intangible cultural heritage is deeply planted in the fertile soil of the countryside, and it plays an important role in promoting rural revitalization by protecting, inheriting and making good use of intangible cultural heritage.

【Background】

Hunan is a large province of intangible cultural heritage, but due to insufficient degree of protection and weak ability to adapt to the market, many intangible cultural heritage projects are facing loss, and the promotion of rural culture and rural revitalization cannot be played.

【Suggestion】

Xiao Xiaobo, a member of the Provincial Committee of the Chinese People's Political Consultative Conference, suggested that we should strengthen the construction of the contingent of rural intangible cultural heritage talents and strive to cultivate intangible cultural heritage leaders. Increase training, clarify tasks, continue to advance, vigorously publicize, take the lead from point to point, fully mobilize the enthusiasm, initiative and creativity of the masses, and "cultivate one and drive one piece". Organize training courses on e-commerce platforms to teach sales skills to intangible cultural heritage leaders, help them expand sales channels, make intangible cultural heritage products produce economic benefits, and stimulate their enthusiasm for creation.

Xiao Xiaobo suggested that policy support should be given in terms of financial support, tax reduction and reduction, and talent training, and encourage the construction of intangible cultural heritage workshops in various places. Combine intangible cultural heritage with cultural tourism, create "one city, one product" and "one festival and one activity", and inject new vitality into the integrated development of cultural tourism. Timely introduce Hunan standards for the intangible cultural heritage homestay industry, guide the integration of intangible cultural heritage elements, promote the integration of rural natural scenery and intangible cultural heritage resources, enhance the cultural meaning of intangible cultural heritage homestays, and enhance consumers' sense of experience.

Originally published in Hunan Daily (08 edition on January 20, 2022)

[Editor-in-charge: Deng Yujiao]

[Source: Hunan Daily· New Hunan Client]