When traveling, what kind of place of residence will you choose to relieve fatigue and set off again?
Compared with the rigid and unchanged layout of the standard rooms in the hotel, more and more people tend to choose more local characteristics and humane country houses. Opening the door to the green, pushing the window to see the scenery, the "local taste" makes the residents feel a strong sense of nostalgia, and the "human touch" makes the experiencers full of yearning for rural life.
In Jiaxing, with the development of rural tourism, a number of country houses with the characteristics of plain water towns have gradually emerged, and a homestay has recently obtained the national brand certification, highlighting the "fast lane" of high-quality development of the homestay industry.
1, beautiful enough, this homestay has obtained the national brand certification
Recently, the National Tourism Standardization Technical Committee issued the "Announcement on Grade A and Grade B Tourist Homestays", and 31 homestays in the country are Grade A tourist homestays and 27 are Grade B tourist homestays.
Among the first batch of Grade A and Grade B tourist homestays announced this time, only 4 homestays in the province were successfully selected, including 2 Grade A and 2 Grade B. Located in Wuzhen, Tongxiang, "That Year Late Village" became one of the first batch of Grade B tourist homestays in the country. It is understood that at present, there are 38 grade homestays in Jiaxing, including 2 Platinum Hostels, 7 Golden Lodges and 29 Silver Lodges.
The homestay "That Year Late Village" that has obtained the national brand certification is located in Hongqiao Village, Wuzhen Town, Tongxiang City, and the owner of the homestay is a native of Wuzhen and has a deep affection for the homestay.
In May 2017, the owner of the homestay converted the original cottage into a homestay, and actively excavated the local folk culture with the advantages of the neighboring Wuzhen scenic spot, and successfully built it into a homestay model with the characteristics of Jiangnan region. "That Year Late Village" was awarded the Zhejiang Jinsu Class Homestay in 2019.
The whole homestay is separated from the surrounding buildings by bamboo fences and greenery, although it is still visually impossible to completely avoid the surrounding houses, but there are also holes.
The decoration style of the homestay is fresh and natural, with partitions made of tree trunks, pure white walls, a large number of wooden elements and large areas of floor-to-ceiling windows, which can naturally relax people as soon as they enter. In the evening, the lights are lit, the scenery is even more chic, everyone sits around the pool, candlelight dinner with open-air movies, drinking and talking, and you can have the life you yearn for at the doorstep.
The owner of the homestay makes here feel at home, they will recommend the local cultural tourism resources and special products of Wuzhen to the tourists, after the tourists return from play, they will chat with the owner of the homestay about the local customs and customs, taste the special food of the restaurant, and let the journey have more sense of belonging.
2. "Two cores and multiple points" layout, the homestay is booming
"That year's late village" can get the "national name", which is inseparable from the current general trend of rural tourism and rural revitalization. Among the six elements of "eating, living, traveling, and shopping", accommodation conditions are the key, and the development of rural tourism provides another possibility for "living" - rural accommodation. Country houses are different from traditional hotels and guesthouses, in addition to hardware facilities, basic services, the cultural characteristics embodied in the country houses themselves, the terroir contained in them, so that tourists can "see the mountains, see the water, remember the homesickness" here.
Taking advantage of the proximity to Shanghai, Jiaxing homestay industry has gradually become a climate, forming a development pattern of "two cores and multiple points". The "second core" is to rely on the main scenic spots, and gradually form a homestay agglomeration area with Wuzhen Scenic Area and Xitang Scenic Area as the core; "multi-point" is to create a number of homestay development points led by the creation of 3A-level scenic villages and cultivated.
"Sunset Like Halo Shines in Xitang" Photo: Wang Ling (Provided by Xitang Town, Jiaxing)
In the layout of Jiaxing's homestays, tongxiang tourist homestays are in the forefront in terms of quantity and quality. As of October this year, tongxiang city has obtained a total of 540 homestays with public security department access permits, with 5,229 rooms and 7,193 beds. By the end of 2020, there are 15 Zhejiang provincial-level homestays in Tongxiang, including 1 Platinum Lodge, 3 Jin Su, and 11 Yin Su.
The characteristics of brand homestays began to stand out. Tongxiang homestays have emerged "Wucun", "Baicui Mountain Residence", "Jiuxi Rice Leaf", "Mo Yi Shui", "That Year's Evening Village", "Dark Incense", "Left Neighbor Right House", "Side Hidden Chun Shu", "Muji Art Villa", "Puyi Hermitage" and other boutique homestay brands. Especially in Wuzhen, a homestay agglomeration area, homestays continue to emerge in the surrounding sections of scenic spots such as Ciyun Road and Huanhe Road.
Wucun
Baicui Mountain Residence
Jiu Xi Mi Ye
Around the two 5A-level ancient town scenic spots in Xitang and Wuzhen, thanks to the spillover effect of scenic spots, this is not only the first area of Jiaxing homestay, but also a typical area for the development of homestays in the new era. In Xitang, there are both localized homestays built by local residents, which preserve the cultural style of Xitang to the greatest extent, and personalized homestays built by foreign operators, and the style of homestays is more diversified.
3. It has its own set of norms, which helps rural revitalization
In terms of standardized management, Xitang Homestay has also explored its own set of methods. In order to better achieve industry self-discipline, Xitang specially set up a homestay association, the association launched a star rating standard to evaluate the quality of homestay inns, in order to promote xitang homestay more standardized management, reflecting the strong cultural temperament of xitang.
At the same time, Xitang Town has carried out a major renovation of the homestay and issued a "Special Industry Permit", and the homestay must meet various standards such as fire safety, building safety, and public security safety. The dual insurance of "autonomy + rule of law" has created a harmonious and orderly environment for the development of tourism in Xitang Scenic Area.
In addition to the two core scenic spots, in the scenic villages of Jiaxing, there are also many distinctive country houses scattered, so that citizens can escape from the reinforced concrete forest and taste the beautiful rural life that cannot be enjoyed in the big city. The "Zhuohuaju" located in Wang Xiangli, Nanhu District, the "Xingxiangzi" located in Liangjiadun, Haining, and the "Fengyi Xingyuan" in Fengyi Village, Haiyan County, have become Internet celebrities, and the country houses in scenic villages have also shown multi-point development characteristics.
Scorching House
Row countryman
Fengyi Star Temple
The relevant person in charge of the Municipal Bureau of Culture, Radio, Film and Tourism said that the homestay industry is bringing vitality and vitality to the beautiful countryside of Jiaxing, and farmers eat tourist meals and bring the return of villagers to invest, which has obvious advantages in helping to implement the rural revitalization strategy. The country house has become an important starting point for promoting the development of rural tourism and an important carrier for the construction of beautiful villages. The city's country houses have played an active role in promoting the construction of scenic villages, solving the employment of villagers, driving farmers to start businesses, and promoting the integration of agriculture and tourism.
4. Jiaxing country house souvenir, won the provincial award
The high-quality development of the country house is not only reflected in the improvement of hardware conditions, but also in the improvement of the software, in the country house in Jiaxing, there are more and more souvenirs that are brought out to look good and have face.
A few days ago, the Department of Culture and Tourism of Zhejiang Province launched the second country house souvenir competition, through online voting and expert review, a total of 34 comprehensive awards and 25 individual awards were awarded, of which the "Silk Silkworm Flower" of Tongxiang Wuzhen "Tribute Hall" Homestay won the comprehensive award, and the "Cocoon Zodiac Doll" won the design award.
The Country House Souvenir Contest is an activity carried out by the Zhejiang Provincial Department of Culture and Tourism to promote the development of country houses, and this year is the second edition.
As a famous silk house, Jiaxing's traditional silkworm silk products are mainly silk clothing and silk quilts, and this time Wuzhen "Respect Hall" homestay is created with the theme of silkworm cocoons, the art inspiration comes from decorative paintings, the works use white and full cocoons, through the bleaching and dyeing process, dye out petals, leaves, and then through composition, cutting, modeling, flat pasting and other processes into the frame, become a literary creation. Cocoon art cultural and creative products not only increase the added value of silkworm cocoons, improve artistic aesthetics, but also bring tourists the beauty of art, so that tourists can take away a souvenir of Jiangnan's unique sericulture culture.
Jiaxing has been the capital of silk since ancient times
summary
Now rural revitalization and rural tourism are in full swing, Jiaxing homestay rides on such an east wind, from the overall standardized management to the operation of each homestay, has its own set of methods, with the help of the original scenery advantages, the development of the unique beauty of each homestay, conquer the vision of tourists, and then create superior hardware conditions to provide tourists with quality service experience, as well as continuous innovation of cultural and creative products and souvenirs, so that tourists can bring the beauty home, give tourists a beautiful experience throughout the whole process.
And this increasingly good homestay service experience can attract more people to come to the countryside, feel the beauty, feel the nostalgia, and enjoy the life they yearn for, thus promoting the positive circular development of rural tourism and rural revitalization.
Reference material: "Feel the "local taste" and "human touch" and live a longing life in the country house"
This article is written and arranged by Lingnan Pastoral Culture and Tourism, and some of the pictures and texts come from the Internet
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