The New Year is approaching, and it is time for everyone to be jubilant and procure New Year goods.
Under the normalization of epidemic prevention and control, the 2022 Shanghai New Year Agricultural Products Exhibition, which has been successfully held offline for 18 years, will be held for the first time in online form from January 18 to 25 in the Shanghai Agricultural Products Public Service Platform "The Land of Fish and Rice", to build an online cloud market for Shanghai to prepare New Year goods, create a New Year atmosphere, so that you can feel the full Shanghai New Year flavor without leaving your home.
Digital benefits the people, agricultural exhibition upgrades
Famous and excellent new agricultural products, high-quality agricultural processing products, rural cultural products... The new achievements in agricultural development are overwhelming. A number of strawberry products exhibited in the exhibition are affixed with shen agricultural codes, and the citizens can easily scan and understand the traceability information such as the background, production, supervision, certification and evaluation of agricultural subjects with one click, so as to realize the first closed-loop management scenario application of Shanghai digital agriculture in the fields of production, supervision and circulation, so that the citizens can be more assured and the managers more accurate.
Shennong code, cloud contracting, digital RMB settlement, the digitization of the New Year Goods Festival not only shows the diversified development of modern agriculture but also promotes the continuous innovation and upgrading of the agricultural industry>
Shanghai has seven good, and there are treasures everywhere
More than 200 rural industry entities have created a "Shanghai has seven good" New Year flavor zone, allowing you to enjoy this "digital benefit" agricultural product shopping carnival.
"Shanghai has a good taste" agricultural products zone to open a selection of New Year goods, festive gifts, Chinese New Year's Eve rice, winter health and other sections to focus on the exhibition and sale of Shanghai real estate selected New Year agricultural products, special New Year snacks, take you to feel the taste of Shanghai.
The "Shanghai has good scenery" rural tourism zone launched 10 beautiful rural boutique tourism routes and more than 50 Shanghai star-rated homestays, taking everyone into the beautiful countryside and enjoying the reunion festival.
"Shanghai has good strawberries" strawberry special area key promotion display of past years of appraisal and award-winning strawberries, Qingpu District Baihe Town geographical indication production area strawberries, various agriculture-related areas brand strawberries, etc. Strawberry picking tickets are purchased online, offline checkout, and there are 179 minus 60 and 99 minus 40 zone coupons (strawberry zone coupons cannot be stacked with platform coupons), limited quantities, first come, first served.
The New Year flower is a popular product on the list of citizens' New Year shopping. The "Shanghai Has Good Flowers" zone will organize cut flowers, potted plants, green plants and other flower-related products to be sold online before the Spring Festival, and will also launch a New Year decorative flower combination for everyone to choose and buy freely, adding a festive and lively Spring Festival to the home.
In addition to the local eating, drinking and entertainment in Shanghai, the grand exhibition will also launch the "Shanghai has a good Zhejiang" Zhejiang special zone, aggregate the top products in the sales volume of Zhejiang's "online agricultural expo", expand the Yangtze River Delta special area of fish and rice, and promote the interconnection of agricultural departments in the Yangtze River Delta to seek the future of rural development.
At the same time, there will also be a "Shanghai has a good Cantonese gift" Guangdong Special Zone, so that cantonese flavor will drift into the homes of the people in Shanghai! Nearly 80 hot-selling Guangdong pre-made dishes "one key to taste", so that the general public can experience the customs and customs of Guangdong.
The Spring Festival Exhibition also specially opened a special area for "Shanghai has good cooperation" to aggregate products from Shanghai counterpart cooperation areas and create a direct and long-term docking window between counterpart cooperation and exchange areas and Shanghai markets.
Multiple surprise benefits, consumption experience upgrades
In addition to creating the "Shanghai has seven good" special area, we also do not forget to prepare new year discounts for everyone, full reduction, live broadcast gifts, express delivery specials, platform merchants qi concessions, and price carnival to enjoy non-stop.
The online Chinese New Year Group Exhibition also cooperated with CCB Shanghai Branch to carry out special offers. During the event, users can place orders through the "Land of Fish and Rice" APP or WeChat Mini Program, and pay with CCB Dragon Payment or CCB Digital RMB Wallet, they can enjoy 100 yuan minus 50 yuan (cap minus 50 yuan), a preferential quota of 10,000 people, and each user in Shanghai can enjoy one discount on each of the two payment methods.
At the same time, the fish and rice town platform will also issue platform consumption coupons, including 280 minus 90 yuan, full 188 minus 60 yuan, full 99 minus 30 yuan and full 39 minus 10 yuan, there are three products every day to participate in the second kill activity, pieces of less than 50% off, really let the profit to the end!
This joint exhibition will also open a sub-venue - Jinshan Pavilion, and issue special coupons for 50 minus 30.
The platform will cooperate with Jingdong Logistics to carry out the city's express delivery special activities, consumers can receive the New Year express package in time after placing an order, and merchants can also enjoy express discount benefits in the activity.
New Year live broadcast room, hoarding goods every day
The New Year has been broadcast live for 6 consecutive times, and the hot selling products can be found every day to find surprises and good things, and happy to hoard goods every day.
During the event, the main live broadcast of brand special, flower special, homestay special, strawberry special, Guangdong special and Zhejiang special session will be carried out; at the same time, a number of merchants will be organized to independently carry out live broadcast with goods on the platform of fish and rice, bringing users a special area for selected New Year goods live broadcast, and the live broadcast room will also issue surprise benefits and password red envelopes.
New Year consumption star, next year lucky star
The Fish and Rice Town platform will open a New Year consumption star activity, place an order in the land of fish and rice, generate a transaction order to participate, and carry out star rating according to the amount of user consumption during the event, and enjoy the membership benefits of fish and rice town.
With the continuous development of the digitalization of agricultural marketing, the Shanghai New Year Agricultural Products Online Joint Exhibition held this time will deliver more high-quality and affordable agricultural products to thousands of households through the "Hometown of Fish and Rice" platform, so that citizens can enjoy the New Year and spend a red-hot and lively online New Year feast together.
Source: Thoughtful Shanghai