Zhang Jian: Breakthroughs and prospects of China's real estate industry

On January 19, 2022, the 13th China Real Estate Forum & China Real Estate Red List, hosted by China Internet News Center China Net Real Estate, will open a journey of pulse search with the theme of "New Trends, New Brands, New Marketing" in Beijing. In the face of the vagaries of the industry, the entire real estate industry is seeking certainty in uncertainty. At the forum, Zhang Jian, producer of China.com Real Estate, delivered a speech.

Zhang Jian, producer of China Net Real Estate

Distinguished leaders, distinguished guests, as well as many real estate practitioners and friends who are concerned about the development of the real estate industry in front of the screen. Good afternoon, everyone.

I am Zhang Jian, the producer of China.com Real Estate, and I am very happy to be able to meet you online to participate in the 13th Real Estate China Forum and China Real Estate Red List. In the past ten years, we have experienced the golden age of the real estate industry together, and now we have witnessed the return of the real estate industry to the truth, as well as the advent of economic transformation and the era of housing and housing. In the future, we will, as always, work together to make positive efforts for the people to live and work in peace and contentment and compose the Chinese dream.

In the past year, China Net Real Estate has always adhered to the tradition of "speaking out for the health of the industry and providing advice for the people to buy houses" for more than ten years, and has continuously launched brand reports of China's outstanding real estate enterprises, and has made detailed records and analyses of the successful experiences, failure lessons and future trends of these enterprises, providing more enterprises with the industry value of "learning from people, knowing gains and losses". For many buyers, China Net Real Estate has always used the most suitable way to help buyers identify good real estate and increase their knowledge of real estate until they can buy the ideal residence they want.

Since 2021, the famous brand columns of China.com Real Estate " Leading Real Estate " and "Yuedan Appraisal Building" have been favored by the majority of buyers. In the upcoming Year of the Tiger, we will increase our efforts to create a column with a more human fireworks atmosphere and better serve everyone.

In 2021, although the real estate industry is facing an unprecedented crisis due to the impact of the market and other aspects, we are pleased to see that strong real estate people are still full of enthusiasm, adhering to the attitude of not complaining and not giving up, and actively seeking breakthroughs. Whether it is the remodeling and butterfly change of the brand, or the surprising new in the sales of real estate, there are many classic cases that have affected the industry and even successfully broken the circle.

Finally, I would like to say that a thousand sails on the side of the sinking boat have passed, and the sick tree is in front of wanmu spring. Whether it is good or bad, it has passed, and there is always new vitality and hope for us to forge ahead. Knowing that life is short, I wish all real estate practitioners not to forget their original intentions, with harder efforts and more professional capabilities, to help the transformation of the real estate industry, and to achieve the goal of "living in their own houses". Thank you all, and I wish you all the best of luck and good luck in the Year of the Tiger.